Datadog was born in 2010 to provide infrastructure monitoring and was designed to help understand systems running in public clouds. As public clouds and containers grew in popularity between 2010-2018, Datadog expanded its offerings to include metrics, traces, logs, and synthetics to provide end-to-end visibility across customers' entire cloud native stacks. Datadog's products evolved alongside trends like the rise of Docker, Kubernetes, serverless computing, and managed services to maintain observability as customers' infrastructure became more distributed and dynamic.

1. How Datadog
was born in
and grew
with the cloud
Alexis Lê-Quôc (@alq)

2. – Modern analytics and monitoring
– Designed to help you understand
your entire stack
– Especially if it runs in public clouds
What is
Datadog?

7. MetricsTracesLogs
The Pillars of Observability
Synthetics

8. – Customers
– Ecosystem
– Products
Our journey
with the cloud

9. The origins
1996-2010

10. 2010-2013

11. 6 years ago
– A handful of people
– One product: infrastructure
monitoring

13. Metrics
The Pillars of Observability

14. 2014

15. Enterprise users start to show
up at AWS Re:Invent, where
we have our first booth.
Financial industry still
cautious about the cloud.
Docker hits 1.0 and our
Re:Invent session on
monitoring “Docker
containers” is immediately
sold out.
Integrations are
differentiating, including APM
integrations.
The sea is changing...

16. Metrics
The Pillars of Observability

17. 2015

18. CapitalOne on stage at AWS
Re:Invent: first sign that public
clouds mean serious
business.
k8s reaches 1.0 but the fate of
orchestrators are still
undetermined.
AWS lambda was born,
promising but limited.
From APM integration to APM
prototype
Cloud and containers are real

19. MetricsTraces
The Pillars of Observability

20. 2016

21. Deals get bigger and bigger
as public cloud continue to
expand in the US. Other cloud
providers start to play serious
catch-up.
k8s is winning the roll-your-
own orchestrator wars; very
young and aspirational.
Serverless was born.
APM is real, how about logs?
More cloud, more containers

22. MetricsTraces
The Pillars of Observability

23. 2017

24. Ex-US cloud adoption still
trails US by 2 years but global
enterprise customers are
migrating to cloud.
Managed container
orchestration is still
proprietary (ECS, Fargate);
will k8s win there too?
Infrastructure + APM + logs:
the return of the “single pane
of glass”?
Global cloud adoption

25. MetricsTracesLogs
The Pillars of Observability

26. 2018

27. Public clouds have become
mainstream, have crossed the
chasm.
k8s has also won the
managed orchestration battle.
Serverless is here to stay but
may need another generation
or two to win.
Providing end-to-end visibility
will require a true platform,
more than a collection of
adjacent products.
Datadog outside of the
datacenter: synthetics
Cloud + container + serverless

28. MetricsTracesLogs
The Pillars of Observability
Synthetics

29. Thank you