What is Conversational Marketing? How are conversational marketing & conversational systems impacting business revenue & growth? We get asked this a lot. So we put together a small note along with a quick case study on how a telecom player achieved 30% reduction in CAC and 40X more conversions with a well crafted Conversational strategy. Let us know what you think.

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How are conversational marketing and
conversational systems proving to be a
game-changer for business revenue &
growth?

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So what exactly is conversation
marketing & conversational systems?

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Conversational Marketing is the art of
giving your users the information they
need to buy your product, as relevant &
crisp answers to all questions they may
already have.

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When executed well, conversational marketing
has been known to deliver upwards of 100%
revenue growth from digital channels, making
it all the rage among consumer brands vying
for market share in their respective categories.

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A conversational strategy also allows
you to turn your industry insights into
an applied vantage point through real
time insights and customer pulse data.

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How different is ‘conversational
analytics’ from plain old ‘analytics’, and
how does it impact your marketing/
sales strategy?
?

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While Web1.0 & Web 2.0 are familiar
with consumer web analytics
such as Page Views, Unique users,
demographic data, IP clusters etc.

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They hardly ever convey the real truth
behind what your users intend to do
with your product offering.

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As a concept, conversational analytics
is built upon the real-time collection of
user insights as they engage in a direct
& intelligent conversation with your
brand.

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Analytics
Gives you a brief
glimpse into what
your user has
been doing before
stumbling on your
site or app.
Coversational
Analytics
Gives you a view of
what the user is most
likely to do with your
offering - based on
what they are saying
to you, or about you.
To Sum Up

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An Indian Telecom Major, through a well crafted conversational
strategy achieved :
80% reduction in
contact center
costs.
2X uptake of
services.
3 Points increase
in CSAT.
40X more
conversions
with real time
conversational
analytics.
30% reduction
in CAC.

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Want to know how a conversational
sales & marketing strategy can help
your brand convert more?