Content syndication is a simple concept, but one that can be challenging to implement. This guide walks you through the steps of creating content syndication strategies that work.

1. What is content syndication?
Content syndication is a process in which third-party sites republish content that
originally appeared on your company’s blog. Syndication is useful for content
publishers just beginning a new marketing strategy as well as veterans who want
their name or brand to be associated with thought leadership. Sites within a
syndication network can publish your articles, videos, and graphics as native content
while giving you credit and linking back to your original post.
Content Syndication Platforms
A thoughtful syndication strategy can offer a wide variety of benefits and tools to
businesses and busy content marketing professionals:
Quora is a social media platform that allows users to ask questions that can’t be
answered with a simple Google search. Quora users create a profile that shares their
professional experience and personal hobbies, which establish their authority on a
given subject. Users can upvote answers, lending further credibility to the information
they contain.

2. SlideShare is a platform designed to help thought leaders share their expertise with
a wider audience. Purchased by LinkedIn in 2012, SlideShare is consistently within
the top 100 most-visited sites in the world. Slideshare is a network of LinkedIn
alliances that carries multi-disciplinary professional content. Users/viewers can
upload demos and slides which inform and educate.
LinkedIn itself can be highly useful content syndication and distribution platform. You
can republish your blog posts as LinkedIn articles which will populate your
connections’ news feeds. LinkedIn is ideal for B2B marketers because the platform is
designed for business people.
Mix When content discovery platform StumbleUpon closed its doors in 2018, it
moved its services to Mix, a new content curation platform that allows users to create
collections of related content and share them with other users. As with sites like
Quora, users sign up for a Mix account and select topics they are interested in. Mix
then serves up a queue of relevant articles in the form of article cards. Users can
add articles to custom collections and share them with others in their network.
If you create infographics or other visual content, Pinterest is a useful platform.
Compared with other content syndication solutions, Pinterest displays infographics
the way they are meant to be seen – not cropped to fit a web template.

3. Learn how to syndicate your content and use it
across multiple platforms
Content syndication definition and Benefits: Your marketing messages can reach
even more potential customers, thanks to the large audiences a content syndication
network can provide access to.
By reaching audiences who are looking for solutions like yours, syndicated content
can accelerate lead generation.
Syndicated content can give your online presence an SEO boost since each piece of
duplicate content will feature a backlink to your own website.
Benefits Of Content Syndication
● Backlinks: Receive Quality Links Back To Your Site
● Domain Authority: Increased Website Authority
● Website traffic: Increased Traffic
● Increased Online Presence
Source & Credits
https://www.motivepr.co.uk/blog/content-syndication-pr-benefits
https://www.brafton.com/blog/distribution/14-content-syndication-networks-and-platfo
rms-you-should-already-know/
https://praktikotips.me/content-syndication/