SlideShare a Scribd company logo
What is Brand management?
It means a branding component which is used to
increase the value of a product or service
Example


An airline company works on a brand
management strategy - designs,
logos etc
It is possessed by marketers & companies
to create an emotional connection between
customers and their brand
It helps to assess the performance
of the brand and helps them improve with
the passage of time
Up Next Brand Guidelines
Would you like to learn about
Brand Guidelines?
Join Us
Follow us for more tips

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What is Brand Management? | Digital Marketing

  • 1.
  • 2. What is Brand management? It means a branding component which is used to increase the value of a product or service
  • 3. Example An airline company works on a brand management strategy - designs, logos etc
  • 4. It is possessed by marketers & companies to create an emotional connection between customers and their brand
  • 5. It helps to assess the performance of the brand and helps them improve with the passage of time
  • 6. Up Next Brand Guidelines Would you like to learn about Brand Guidelines?
  • 7. Join Us Follow us for more tips