what frequently makes the difference between profitable and unprofitable online businesses today? Solution profitable business firms using every piece of information and technology to generate profits and revenues. they are using direct marketing channels, like, social media, email marketing, web page marketing and so on to increase their revenues. where as unprofitable firms are not able to use the available resources in a proper way to get profits. it means they are not in a position to catch customers\' pulse and produce/promote their products..