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True or False: Marketing intermediaries must charge a price for the functions they perform.
Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from
the channel of distribution.
Solution
False, they do generate and extra cost but the reward is worth it.

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True or False Marketing intermediaries must charge a price for the .pdf

  • 1. True or False: Marketing intermediaries must charge a price for the functions they perform. Thus, a surefire way to reduce distribution costs is to eliminate marketing intermediaries from the channel of distribution. Solution False, they do generate and extra cost but the reward is worth it.