What Executives Need to Know About Augmented Reality
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The document discusses the importance and applications of augmented reality (AR) technology for businesses. It notes that AR allows companies to bring their business off of traditional screens and into the real world. A key difference between AR and virtual reality (VR) is that AR overlays virtual elements onto the real world, rather than replacing it. The document outlines how AR is changing instruction and guidance by making it more efficient. It also discusses how AR boosts interaction by allowing virtual controls instead of physical ones. Finally, it is noted that AR has wide applications across many industries such as product development, manufacturing, and education.
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What Executives Need to Know About Augmented Reality
- 1. What Executives Need to Know About AR Tim Gentry TIMGENTRY.COM
- 2. Why is this important? Augmented reality provides companies with an excellent opportunity to bring their business off of “two dimensional pages and screens.” It’s important now more than ever to pay attention to these advances in technology.
- 3. There is a large difference between AR and VR. There is a difference between augmented reality and virtual reality. VR puts the user into an individual room or “black box”, where every action and event is watched is seen in pixels. It allows us to shop in London’s streets without leaving the comfort of our couches. AR is vastly different; it allows us to put virtual elements on top of our already existing world. With AR, we can walk along the streets of London to see sales or specials. Once you reach your desired store, the AR directs you to the section you need.
- 4. AR is changing how we instruct and guide. AR technology allows us to instruct, coach, and train team members and users in a more efficient manner. VR-enabled devices make everything so much easier and straightforward. There is less guesswork when it comes to communicating how to do something correctly, boosting overall productivity.
- 5. It’s boosting interaction. Augmented reality transforms the entire user interface. Instead of using physical controls or touchscreen to interact with products, AR provides users with a virtual control panel that is “superimposed directly on the product and operated using an AR headset, hand gestures, and voice commands.”
- 6. It has the capability to cross into many different industries. The commercial applications for augmented reality are wide-reaching. It has the opportunity to impact areas like product development, manufacturing, logistics, marketing, sales, and human resources. We’ve seen AR compass maps, virtual fitting rooms, and 3D holographic anatomy programs at medical schools.
- 7. ABOUT THE AUTHOR TIM GENTRY Tim Gentry is a passionate professional currently working towards his Doctoral degree in business administration. Lifelong Learner SOCIAL MEDIA - Twitter: @thgentry - Linkedin: timgentry Connect on:
- 8. Thank You! THANKS FOR WATCHING! TimGentry.com