What does a product manager really do?
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A product manager is responsible for the overall success of a product. They understand the market and customers extremely well. A good product manager acts as the CEO of the product - taking full responsibility for ensuring the right product is delivered at the right time. Key responsibilities include understanding business needs, validating ideas, gathering requirements, overseeing development, and planning iterations based on feedback.
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Um breve provocação sobre Gerenciamento de Produtos para startups. Entenda a importância e a complexidade desta atividade fundamental para sua empresa.
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2. Research and business analysis to study the current market status, environment, target audiences, competition, and customer preferences.
3. Production and design phase to develop prototypes, test the new product, protect intellectual property, and assess customer response.
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Rather than burn a business plan, we need a new type of business plan in this age of increasing volatility, uncertainty, complexity, and ambiguity. We need a lean business plan. My proposal is that we use a "Lean Plan" which is a Minimum Viable Plan of a tradition business or strategic plan.
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Good luck ...
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This is a snapshot from a living document. To see the current document, please go to https://goo.gl/yFFrml.
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- General Overview
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- Characteristics of Great Project and Product Managers
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- 1. COURTNEY MACHI AUGUST 2016 Q: What Does a Product Manager Really Do?
- 4. Good product managers know the market, the product, the product line and the competition extremely well and operate from a strong basis of knowledge and confidence. A good product manager is the CEO of the product. A good product manager takes full responsibility and measures themselves in terms of the success of the product. The are responsible for right product/right time and all that entails. A good product manager knows the context going in (the company, our revenue funding, competition, etc.), and they take responsibility for devising and executing a winning plan (no excuses). —Ben Horowitz, “Good Product Manager/Bad Product Manager” the definition
- 5. the diagram
- 6. TECH LANDSCAPE APIS PLANNING/ESTIMATES EMPATHY CODING BUSINESS UX MARKET & USE CASES TIME MANAGEMENT DATA DRIVEN SELLING & PRESENTING LONG FORECASTING KNOW THE USER PRODUCT EXPERTISE FEEDBACK & RESEARCH PROTOTYPING VISUAL DESIGN Vision, Leadership, Relationships the pillars
- 8. THIS SOUNDS COOL… THE IDEA BUSINESS CASE JUSTIFY THE VALUE BUSINESS CASE VALIDATION & PRIORITIZATION LET’S BUILD IT MARKET VALIDATION, REQUIREMENTS, & DESIGN REFINEMENT. RESEARCH & DESIGN CODE, BUILD, TEST. DEVELOPMENT PRODUCT HITS THE SHELVES. RELEASE! LISTEN, MONITOR, GATHER FEEDBACK. OBSERVE ITERATE HOW’D YOU DO? PLAN FOR THE NEXT RELEASE. the life of a product