The Labour Market Information Council (LMIC) conducted surveys of over 20,000 individuals and nearly 900 career practitioners to understand their labour market information needs and challenges. The surveys found that while most Canadians seeking career assistance have an idea of the information they need, they struggle to find available data. LMIC aims to address these challenges by making labour market data more accessible, up-to-date, trustworthy and user-friendly to better support workers, job seekers, and career practitioners.

1. LABOUR MARKET INFORMATION COUNCIL
CONSEIL DE L’INFORMATION SUR LE MARCHÉ DU TRAVAIL
What Career Practitioners Want

2. To empower Canadians
including employers, workers, job seekers, academics, policy makers,
educators, career practitioners, students, parents and under-
represented groups
with timely and reliable labour market information and insights in
an engaging way that supports their decision-making process
Mission of LMIC

3. Who We Are
National
Stakeholder
Advisory
Panel (NSAP)
Labour Market
Information
Experts Panel
Board
of Directors
(13 PTs, ESDC,
and Statistics
Canada)
NSAP Chair
(David Ticoll)

4. Importance of LMI in Career Development
• Career Development Professionals help individuals plan for and
navigate learning and work transitions across the lifespan
• To do that well means helping people to:
• Explore inward (to understand their own interests, strengths, values and
preferences)
• Explore outward (to understand their structure of opportunity)
• Make informed decisions and take targeted action that
reflects both
• Delivering quality LMI to career development practitioners is key

5. LMI in Career Development
• When it comes to LMI, Career Development Professionals can help
workers and job seekers:
• Access and interpret LMI
• Navigate/Curate and zero in on specific sources of LMI that will
answer their unique questions
• Make grounded decisions about their careers
• Successfully navigate into and across the labour market

6. 1 What we’ve been up to
2 Key findings for career practitioners
3 What LMIC is doing to help
4 Key takeaways
5 Taking action
6 Appendix

7. Public Opinion Research
• We surveyed over 20,000 individuals and nearly 900 career development
practitioners about their labour market information needs and challenges
• Surveys targeted 10 groups:
• Employed people, unemployed people, persons with disabilities, recent immigrants,
recent graduates, current college/university students, parents, and NEET youth
• Employers
• Career development practitioners

8. 1 What we’ve been up to
2 Key findings for career practitioners
3 What LMIC is doing to help
4 Key takeaways
5 Taking action
6 Appendix

9. Key findings for Career Practitioners
• Most Canadians who seek assistance with career-related decisions already
have an idea of the kind of information they need, but have difficulty
finding available data
• Only three of five career practitioners surveyed think labour market
information is easy to understand, and fewer than half have received
training to help them understand the data
• To better support their clients, career practitioners require data that are up
to date, trustworthy and user-friendly

10. Career Practitioners have similar challenges as end users
Room to improve LMI: understanding and accessibility
Using
Easy to Understand
Easy to find
95%
60%
46%
65%
51%
52%
Career practitioners
Overall population

11. Skill requirements and qualifications
50%
55%
73%
73%
77%
78%
81%
83%
89%
SPECIFIC BUSINESS SECTOR CONDITIONS
WORKPLACE ENVIRONMENT
NUMBER OF AVAILABLE JOBS
TRANSFERABILITY OF SKILLS
WHERE TO GET TRAINING
EXPECTED/PROJECTED FUTURE JOB OPENINGS
SALARIES/WAGES
CERTIFICATION OR EDUCATION REQUIREMENTS
SKILL REQUIREMENTS
Skill requirements number one type of LMI career practitioners look for to support their clients.

12. What are most important attributes of quality
Up-to-date information is most important feature of LMI for supporting clients
90%
Up-to-date
81%
User-friendly
80%
Trustworthy
78%
Publicly available
or free

13. 1 What we’ve been up to
2 Key findings for career practitioners
3 What LMIC is doing to help
4 Key takeaways
5 Taking action
6 Appendix

14. Bringing clarity to LMI concepts
• Disentangling the definitions of “labour shortages”, “skills shortages”, and
“skills mismatches”
• Digging deeper into the topic of skills and the challenge of measuring skills
shortages
• Forthcoming work to provide conceptual clarity related to gig work,
precarious employment, and more

15. Work Words
• We are creating an Online Labour Encyclopedia which will demystify key
labour market terms and point to the available datasets
• Initial content will focus on:
• Wages
• Vacancies
• Occupations
• Skills
• Occupation Outlooks

16. Existing LMI Ecosystem
LMIC as a Hub – linking Data to Use Cases
Flows to
Intermediaries
End Users
Job
outlooks
Current College/University
students
Industry/sector
Statistics Canada
F/P/T (admin data,
occupational
outlook, etc.)
Other, e.g. private
sources
New LMI
Other data
Salaries by
field of
study
Skills in
demand
LMIC
Intermediary:
Education choice
API
Intermediary:
HR/Business
decision
Restructure
data

17. 1 What we’ve been up to
2 Building a hub
3 LMI in career development
4 Key takeaways
5 Taking action
6 Appendix

18. Key Takeaways
• Training career development practitioners to help them understand LMI is
essential
• Career practitioners require more information than just empirical data to
provide to job seekers
• Timely, reliable, and free LMI is a core goal of LMIC, and is essential for
career practitioners and job seekers

19. 1 What we’ve been up to
2 Key findings for career practitioners
3 What LMIC is doing to help
4 Key takeaways
5 Taking action
6 Appendix

20. Taking action
• Currently working with the CCDP on training career practitioners to better
understand LMI
• Recently presented a webinar with the CCDF about how to support
students with LMI
• Continued in-depth and qualitative research that will help support the
efforts of career practitioners and other intermediaries

21. LABOUR MARKET INFORMATION COUNCIL
CONSEIL DE L’INFORMATION SUR LE MARCHÉ DU TRAVAIL
Appendix

22. Access to Data Reports
• Main results dashboard
• Results by gender, age and urban/rural
• Employers results
• Career practitioners infographic
• Finding LMI
• Understanding LMI
• Impact of LMI
• LMI needs
• LMI challenges
• LMI for parents and students
• LMI for employers
• LMI for NEET
• LMI for persons with disability
• LMI for recent immigrants
• LMI for career practitioners
• In-depth analysis of results by demographic group (coming soon)
Documents on LMI Surveys
2018-2019: Survey of Canadians
Employed, unemployed, persons with disabilities, recent immigrants, recent graduates, students, parents, NEET
youth, employers, and career practitioners
2019: Focus Group Study
First-year college and university students

23. Training Options for Career Development Professionals
• SELF-PACED ONLINE
• Using LMI in Career Service Delivery on the VOCO platform February 2020
(https://voco.myabsorb.ca/#/public-dashboard)
• INSTRUCTOR-LED ONLINE
• Researching Trends, Career Information, and Employment Possibilities on the
LearnOnline Moodle platform (https://www.lifestrategies.ca/)
• FACE-TO-FACE/MULTIPLE MODALITIES
• Visit http://cccda.org/wp-content/uploads/2011/10/Accredited-Programs-by-Modality-13-
12-17.pdf