Downloaded 27 times
Uploaded byExecutive Communications
What can go wrong in executive communications
The document discusses potential pitfalls in executive communications, highlighting risks associated with content creation. It emphasizes the importance of risk planning and outlines what clients typically dislike hearing from their speechwriters. The document includes contact information for Ian Griffin and references to various online resources.
What can go wrong in executive communications
- 1. What can gowrong in executive communicationsDRAFTIan GriffinIan GriffinExecutive Communications@cheshirelad#raganGMRagan Corporate Communicators ConferenceDetroit, MIMay 6, 2010
- 2.
- 3.
- 4.
- 5.
- 6.
- 8.
- 9. 10 Things aClient does not want to hear from their speechwriter
- 10.
- 12. Steve Jobs BlooperVideo
- 13.
- 14.
Editor's Notes
- #2 Abstract (from event website):It's sometimes the logistical minutiae that cause irreparable damage to executive speeches. From scheduling conflicts to malfunctioning equipment, a presentation can bomb for any number of reasons. You'll hear about a number of improbable and unexpected (even hilarious) ways in which things have gone wrong for hapless executives and threatened the careers of their communications staff. You'll then learn ways to avoid these embarrassments, including:Why it's your responsibility to sweat the detailsA range of best practices to avoid an onstage melt-downSafeguards that help prevent product demos from crashingThe value of checklists and standard operating proceduresWays to recover from the inevitable mistakes
- #15 Q&A