http://www.AliciaCowan.com Putting forward a compelling argument of why small business should be exploring digital marketing and social media to promote their services and products online. The slideshow details the statistics behind the biggest online social platforms and best practice rules of engagement.

2. First things first: What is Digital Marketing?
The promotion of products
or services over the internet
via social media, blogs and
websites using words,
pictures, video and audio.

3. Why should your business be using it?
#1: The growth of the internet around the world

4. Why should your business be using it?
#1: The growth of the internet around the world

5. Why should your business be using it?
#1: The growth of the internet around the world

6. #2: Cost effective compared to traditional marketing

7. #3: You can reach a highly targeted audience

8. #4: You can use different media forms

9. #5: You can react on the fly

10. #6: Easy to implement

11. #7: It’s leveled the playing field
“
Technology is shifting the power away from the editors, the publishers,
the establishment, the media elite. Now it’s the people who are in
control.”
Rupert Murdoch, Media Mogul

12. #8: Your customers are already there talking about YOU!
 78% of internet users look for
information online
 70% of online users trust
recommendations from
strangers online
 90% of users trust
recommendations from people
they ‘know’ online

15. 600 Million users world wide

16. 600 Million users world wide
50% of users log in everyday for
an average of 58 mins every day

17. 600 Million users world wide
50% of users log in everyday for
an average of 58 mins every day
30 Billion pieces of content shared
each month

19. 700 Billion playbacks in 2010

20. 700 Billion playbacks in 2010
YouTube's demographic is broad: 18-54 years old

22. 110 Million tweets sent
per day

23. 110 Million tweets sent
per day
20% of tweets contain
reference to a brand

24. 110 Million tweets sent
per day
20% of tweets contain
reference to a brand
600 Million search
enquiries each day

26. 1.4 Billion email users
worldwide

27. 1.4 Billion email users
worldwide
90 Trillion emails sent
over the internet in 2009

28. “ We have technology, finally,
that for the first time in human
history allows people to really
maintain rich connections with
much larger numbers of
people.”
Pierre Omidyar, founder, eBay

29. Social Media is here to stay...
Generation Z: Social Media is here to stay

30. Social Media is here to stay...
Generation Z: Social Media is here to stay
…and yet…
Facebook’s greatest growth is from people aged 35-49 (+24.1 million)
and added almost TWICE as many 50-64 year olds (+13.6 million) than
under 18 year old visitors (+7.3 million). Nielsenwire 2009

31. What else is it good for?
What else is it good for?
 Brand recognition
 Influence
 Customer service
 Collaboration
 Networking
 Customer loyalty
and, of course…
 Increased sales!

33. Define your strategy, know your objectives

34. What does it mean?
Listen to what people are saying

35. Provide great online customer service

36. “ Turn strangers into
friends. Turn friends into
customers and then… do the
most important job: Turn
your customers into
salespeople.”
Seth Godin, bestselling author,
entrepreneur and agent of change

37. Share knowledge (but don’t broadcast)
• Share knowledge

38. Inform and educate (but don’t broadcast)

39. “
You can buy attention
(advertising). You can beg for
attention from the media (PR). You
can bug people one at a time to get
attention (sales). Or you can earn
attention by creating something
interesting and valuable and then
publishing it online for free.”
David Meerman Scott, marketing speaker

40. Engage with your audience

41. Measure the results of your activity

42. • Get help
Get help if you need it

43. Web: AliciaCowan.com
Twitter: @AbsoluteAlicia
All images used in the presentation were purchased from Dreamstime.com