In this presentation, I have listed the major ranking factors on Google. These ranking factors if addressed properly can help you ace the SERP

1. Google Ranking Factors

2. Below, I have mentioned the major Google ranking factors

3. Domain Age ( How old is your
domain?)

4. Domain Registration Period
“Valuable (legitimate) domains are often paid for several years in advance, while doorway
(illegitimate) domains rarely are used for more than a year. Therefore, the date when a
domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

5. Keyword in domain and sub-
domain
Example: Smartphones.com, searchengineland.com, keyword.io

6. ccTLDs for ranking in specific
regions or countries
Example: Smartphones - Clove Technology
https://www.clove.co.uk ›

7. Keywords in title tag, description
tags, H1..H2..H3

8. Keywords in the first 100 words of
the page content

9. Content recency and frequency
of updation

10. Density of keywords in the
content

11. Depth and relevance of
information covered in the
content

12. Mobile responsiveness of the
page and website

13. Outbound and inbound link
quantity and quality
The outbound and inbound link quantity and quality measured in terms of Domain authority,
relevance of links ( linking within a particular domain)

14. Domain Authority and Page
Authority

15. Diversity of outbound and in-
bound links

16. Age of the backlinks.
Newly gained backlinks are weighted less that links gained long ago

17. Location of the links in the
content
Links in the beginning of the content are given more weightage in
ranking

18. Positive Link velocity
“A site with positive link velocity usually gets a SERP boost as it shows your site is increasing in
popularity.”- Backlinko

19. Source: Backlinko

20. Age of the web page

21. Number of referring domains

22. User generated content on your
website and links from UGC

23. Reviews and Ratings
Google Reviews, Reviews and ratings from other prominent
review forums

24. Good Social Expanse
Site has likes, reviews and good outreach on all social media
platforms

25. Thank You
Do write to me at abhimitra620@gmail.com