The document discusses challenges that financial services institutions (FSIs) face in providing customer service across multiple channels. Demanding customers and new technologies are forcing FSIs to improve their omnichannel approach. It outlines challenges such as an inability to track customers through interactions on different channels, fragmented customer data, and difficulties providing a full range of services across branches. The document promotes solutions from Avaya to help FSIs transform their customer experience and address challenges involving omni-channel contact centers, digital branches, biometrics, automation, and chatbots.