For a business consistency in traffic is very important and can be done using Pay per Click. As per the budget you have set, you will see a regular increase in the traffic and the bigger your daily budget is, the more traffic you can get from your site.

1. Sites Simply PTY. LTD.
237/16-20, LUSTY STREET, WOLLI CREEK NSW 2205, AUSTRALIA SYDNEY: +61 (0) 2 8355 3882
What are the Benefits
of Paid Search (PPC)

2. What are the Benefits of Paid Search (PPC)
There is a fierce competition in the marketers to be on the top of the search results. Along
with search engine optimization, Pay per Click is also an effective way to do so. It can
result in garnering more real estate for the brand on the SERP.
If you haven’t given PPC much important in your online marketing, then here why you
should do so,
PPC is important because :-
1. It Provides First Page Exposure On The Top Of the Most Popular Search Engines
If you wanted to be successful online, then it is very important for your website to be on
the top of the search engine result pages (especially Google, Bing, and Yahoo). If not on
the top then at least on the first five results. PPC gives you an opportunity to be on the
top three searches and when the user enters a related keyword; your ad will be shown.
2. It Provides Immediate Traffic
The setting up process of a PPC campaign is also very simple and easy on search engines
like Google, Bing, and Yahoo. Therefore is counted among the fastest way to get traffic to
a website. Once the campaign is all set and live on the search engines, then it will gain
clicks after a minimum of an hour. It is recommended for the new websites with minimum
or no exposure at all.

3. 3. It Provides Consistent Traffic
Along with providing immediate traffic, PPC also provides the traffic consistently. For a
business consistency in traffic is very important and can be done using Pay per Click. As
per the budget you have set, you will see a regular increase in the traffic and the bigger
your daily budget is, the more traffic you can get from your site.
4. It Provides Targeted Traffic
Getting the visitors on a website is very important but it will be of no use if they are not
relevant. Therefore, we need to focus on getting the targeted traffic that can relate to
what we are offering. While setting up a PPC campaign, you are given an opportunity to

4. target the audience that you think can take an action immediately. This way, you can
easily showcase the business to the highest quality of customers present elsewhere. The
more targeted the traffic is, better the chances would be to convert them into leads.
5. It Allows You to Change Your Ads Easily
In the Pay per click campaign, it is very easy to test, edit, change and optimize the
campaign so that it can bring the best possible results. If you think the ad is not ok, then
do the changes with right keywords and test it again. This way, you can increase your
reach and get more leads.

5. 6. It Allows You to Test Your Campaign Easily
As discussed above, it is also very easy to test your campaign for their effectiveness and
run the ad that drives the most relevant traffic. It you think that the campaign is not
working, then do appropriate changes and compare the results again.
7. It Allows You to Track Results
Before PPC, conventional ways of advertising were used and it was no0t easily possible to
track them and see whether they are working or not. For example while putting an
advertisement in a newspaper; it is very hard to decide the readership of the ad. But with
PPC, you can easily track the performance and understand which keyword is effective.

6. 8. It Allows You to Have Geo-Targeted Ads
Whatever is the place you are targeting you can easily target the ad as per the geo-
location. For local businesses, is very important to target the local area they are catering.
For example you are having a coffee store in California, then you would definitely love to
get the visitors from California only and PPC does it for you.
Conclusion
If you are into a food business, then there cannot be a better customer than a hunger
person. PPC gives you an option to target those hungry people who have more chances
to get converted into sales. If you are not yet doing PPC marketing, you should start using
it for your business today!
Interested in getting your PPC campaign(s) started?
We would be happy to walk you through the details and have your campaigns up-and-
running in no time.
Request a quote today!