Native advertising is very new to many marketing professionals. This deck walks you through the basics of native ads, what they are, why they are important, and the different native ad platforms you can leverage to further your online visibility and grow your business!

1. Intro To Native Advertising

2. What Are Native Ads?

4. Native ads are a form of advertising that is
built into the visual design and content of a
web page, social network, or mobile
application

5. Native Format
Advertisers & publishers
are moving away from
traditional banner
advertisements. To
higher performing native
ad units.
Native Context
Native Format
+
Native Content
+
Individual Users
Native ads that are
served based on the
content an individual
consumes online.
Native Content
Where ads are laser
targeted and support the
content topic they are
hosted in or near.
Three Components To Native Ads

6. Advertiser Benefits
• Ads feel natural and are not intrusive
• Ads are on target with surrounding content
• Strong click through rates
• Inexpensive visibility on high profile sites

7. Publisher Benefits
• Increased reader/visitor engagement
• Increased revenue

8. Editorial Native Ads

9. Content Recommendation Engines
• Outbrain
• Zemanta
• nRelate
• Taboola
• AdBlaze
• Google (coming soon)

10. Social Native Ads

11. Facebook Sponsored Posts

12. Twitter Sponsored Tweets

13. LinkedIn Sponsored Updates

14. Reddit Sponsored Links

15. StumbleUpon Paid Discovery

16. Tumblr Radar

17. YouTube Video Ads

18. Mobile Native Ads

19. App Recommendation
Leverage mobile assets (mobile
apps, mobile websites, mobile
blogs) to recommend apps. Get
paid per install!

20. Learn more at
http://www.youappi.com