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AGENDA


1.Adways
2. AppDriver
3.
4.
5.                              (                          )




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1. Adways
ADWAYS


               PC/MO


     /SEM PC/MO


               CP




         SAP




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ADWAYS

                                                      ◆ PC/MO

                                                      ◆ 100

                                                      ◆                                     1




Rekoo Japan                  RAKOO
                                                        ZOO     World




(C)Rekoo Japan Co. Ltd.   Copyright 2010 RAKOO,Inc.   (C)RockYou Asia Inc.    (C)L’AVION Social CO., LTD.   (C)2010 CAVE CO., LTD.




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2. AppDriver
AppDriver




  iPhone     ”      ”       ”           ”
      ”                     ”




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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AppDriver




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3.
300,000                            200,000
    DL       50     DL                          25        DL
         1    2,100                           5,100
             14
/            33% : 67%                        64% : 36%
                  18%                               16%
                                           Apple, Gartner, Androlib, Distimo


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Promotion




Analytics               Monetize



                         $
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4.
Discovery




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AppStore

 RANK               FREE                         PAID

   1    130,000 250,000DL          25,000 35,000DL

   2       110,000   200,000DL       20,000        30,000DL

   3       100,000   250,000DL       15,000        20,000DL

   4       95,000    130,000DL       12,000        18,000DL

   5       90,000    120,000DL       12,000        17,000DL

                                  ※2010/09         US AppStore(Flurry)


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CPI




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5.
[CPC/CPM/CPI]




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100%




75%                      51
          64
                                                 US AppStore
50%
                         15

25%       22
                         34
          14
 0%
       June, 2010   December, 2010                                          Distimo

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CPC/CPM




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CPC/CPM




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CPC/CPM




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CPC/CPM



Hybrid !!




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1.
             2.

            SNS                       /



                                                                        8%
                  18%
39%
                                          51%          49%
      61%
                        82%                                                92%




                        Tech Crunch   Gambit

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to                   toWEB




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- God Finger              ngmoco




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- God Finger              ngmoco




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- God Finger              ngmoco




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- God Finger              ngmoco




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- God Finger              ngmoco




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- Gun Bros Glu Games




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- Gun Bros Glu Games




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- Gun Bros Glu Games




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- Tap Tap Revenge4             Tapulous




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- Tap Tap Revenge4             Tapulous




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- Tap Tap Revenge4             Tapulous




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- Tap Tap Revenge4             Tapulous




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5%



38%
           57%




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