Resume / CV / Curriculum Vitae of Wendy Verwey Bekker, a remote working Marketing & Music Industry Consultant. Currently Product Development @LabsFM, a music industry tech startup, and Marketing Manager @Oppikoppi, the largest music festival in South Africa.  

1. E X E C U T I V E S U M M A R Y
Marketing, Project, Brand and Content Management with Technical Proficiencies
12 Years experience in the Entertainment Industry [Manufacturing, FMCG, Events and B2B]
M AT C H B O X L I V E
Marketing & Project Manager at OppiKoppi | 05.2017 - ongoing
• Manage all the strategies to achieve revenue and ticket targets for the festival.
• Oversee Marketing budget, Media and Sponsorship partners and Marketing team.
• Track production and impact of campaigns as well as new audience development.
• Implement new systems and technologies and build new relationships to increase
the festival’s competitive advantage.
L A B S . F M
Product Development | 05.2017 - ongoing
Ideate, develop, market, and sell existing and new competencies, services and prod-
ucts, including programmatic access to metadata and realtime data, machine-learn-
ing powered recommendations, automated playlisting and syndication, custom data
modeling reporting and developer tools for interactive radio.
U N I V E R S A L M U S I C S O U T H A F R I C A
Marketing Manager | 03.2013 - 03.2017
• Manage the International Rock & Pop Department: forecasts, budgeting, presenta-
tions, P&L, forward planning with customers and staffing requirements.
• Supervise day to day activities of three directs, brief suppliers and oversee the roll-
out of marketing plans. Manage showcase events or press conferences for in-
ternational acts (Aloe Blacc, Phillip Phillips, Carly Rae Jepsen).
• Project Manage the distribution of new business content products. Facilitate nego-
tiations between artist management, rights holders, telecommunications compa-
nies and other stakeholders.
• Identify new business partners and opportunities to generate alternative streams of
income: tours, product bundling and merchandising.
International Rock & Pop Product Manager | 01.2010 - 04.2015
• Planning, creating, initiating and developing maximum exposure for international
rock and pop artists signed to UMG. Prioritise acts and manage 25 - 75 releases at
any time, from set-up through to Life Of Project.
• Create internal Marketing Plans, copy for Above The Line and Below The Line ad-
vertising, oversee ECRM programs and social media.
• Negotiate cooperative marketing activities, media buying and delivery of market-
ing material and other content internally and externally.
• Provide tour support and coordination of Public Relations when International Acts
visit South Africa.
Digital Marketing & International Promotions | 02.2007 - 04.2010
• Project managed the rollout of UMGSA’s B2B. Executed internal and external
launch, coordinated workflows of content and wrote the company B2B manual.
Grew the external database to 500 users in the first year.
• Account management of digital clients. Delivery of online content strategies and
presentation of workshops.
• Publicity for international acts. Promotions at radio, press and online media.
Page 1
Address Details
Pretoria
South Africa Wendy Verwey Bekker
Contact Details
wendy.verwey.bekker@gmail.com
Mobile number on request
Recommendations
“I want to thank you personally
for the terrific job you have
done on behalf of Universal
Music South Africa and our
global music community. You
have consistently fought for
our artists and made labels and
managers feel they had a true
ally in South Africa. You will be
missed not only by your col-
leagues but by the artists you
have worked with.”
Matt Voss
Executive Vice President
Universal Music Group
“I've worked with Wendy for
several years and have no hesi-
tation in recommending both
her personal and work skills.
Over the years, I have watched
how Wendy's passion for music
and unrelenting attention to
detail have combined to take
her further up the career lad-
der in an industry that has far
too few women represented at
senior level. More than that,
Wendy's ability to "think big"
and expansively is hard to
match, and adds to a potent
mix that would be well-placed
in many of the industries relat-
ed to music. It's sadly all too
rare for individuals to commit
to what they do with passion
but Wendy does that without
trying.”
Diane Coetzer
Music Editor
Rolling Stone South Africa

2. Wendy Verwey Bekker - Page 2
A C H I E V E M E N T S
2016: Selected by UMSA MD for Executive Leadership & Coaching training.
2013: Project managed the largest one-off sale of CDs in South Africa with Blue Label
Telecoms (see http://bit.ly/vodabieber).
2011: Facilitated the first live U2 concert stream into Africa (U2360 Tour on DSTV
Online, Cape Town, 18/02).
Excellent execution of tours and management liaison with Bryan Adams, Andrea
Bocelli, Enrique Iglesias, Sum 41, Crowded House, Rammstein, The Killers, Rise
Against, Eagles, Bloc Party, Sting, Justin Bieber, Metallica, Lady Gaga and others.
S U M M A R Y O F O T H E R P O S I T I O N S
Member | interwebsradio.com 12.2011 - Present. Online streaming radio station
built and operated by the team responsible for Die Antwoord’s initial digital success.
Mentor | Park Acoustics 02.2011 - 02.2014. Monthly music concert in Pretoria. Events
aim to families together in a relaxed outdoor environment.
Assistant | Seedy’s 11.2005 - 12.2006. Sales at the oldest independent record store in
Pretoria [closed 2008].
Managing Owner | Kickass Sketches 08.2003 - 02.2007. Commissioned Artworks
aimed at sponsors, enthusiasts and luxury car owners, Kickass Sketches maintained a
target driven work schedule and attained a satisfied clientele base within a niche
market.
E D U C AT I O N
First Aid Level 1 | National Occupational Safety & Health Consultancy, 2015 (valid till June 2018)
MBA | expected TBC | Heriot-Watt University / Edinburgh Business School, 2010 - Ongoing
Modules - Organisational Behaviour (A), Marketing (A)
Short Courses | Macromedia Dreamweaver, Vega Brand Communications School, 2008; Macromedia Flash, Inscape
Design College, 2007
B-Tech Fine Arts Degree | cum laude | Tshwane University of Technology, 2002
G U A R A N T E E D S K I L L S
Computer Literacy | Engaged with and excited by technology. Very good software skills including Microsoft Office
suite, Apple OS and Adobe Photoshop. Able to learn new software quickly and adapt processes through trial and error.
Communication | Clear writer, confident and persuasive speaker. Professional experience in dealing with both challeng-
ing temperaments as well as situations.
Project Management | Excellent time management, critical thinking, problem solving and attention to detail. Proven
track record assessing, prioritising and managing workload.
Self Management Skills | Persistent, resilient and patient with a good sense of discipline and perseverance. Always
seeking personal improvement and growth.
Entrepreneurial Thinking | Proactive self-starter passionate at identifying opportunities and communicating ideas. Ex-
isting relationships at radio, television and print media that were built upon creating mutually beneficial promotions.
Numerous side projects born out of opportunity spotting, enthusiasm and an energised work ethic.
◊ References and Certificates Available on Request ◊
Page "2
Personality Profile
“Provides hard work and heavy
mind-share into creating the
best possible answers to ques-
tions or problems. A very cre-
ative thinker and innovator.
Able to make decisions with
the bottom-line in mind.
Brings a sense of rapid solu-
tions and high quality control
to the organisation. Able to
consider many alternatives,
theories, and possibilities in
approaching new problems to
solve. Able to use imagination
and calculated risk-taking in
problem solving or new sys-
tems for success. Strong agent
of change. Maintains a high
sense of urgency.”
- Innermetrix DiSC Report