Cornell Health Tech Conference held on March 4,2016 at Cooper Union (https://healthconference2016.splashthat.com/) included 4 minute startup pitches from health startups. Here is the video that accompany's this slide deck: https://www.youtube.com/watch?v=OqxiY_g3x1c Presenter: Ellen Su- CEO & CoFounder

1. wellinksM OTI V ATI NG HE A LT
H
Ellen Su | CEO
Health Conference 2016
March 4, 2016

2. Wellinks Team
GARRYSCHAFER
Lead Software Developer
ELLEN SU
Chief Executive Officer
Co-Founder, Yale’13
DR. MICHAEL VITALE
Chief Medical Officer
Associate Chief of Pediatric
Orthopedics at Columbia University
Medical Center
SEBASTIAN MONZON
Operations
Co-Founder, Yale’14
LEVIDELUKE
Chief Technical Officer
Co-Founder, Yale’14

3. Support
Mentors/Advisors
ChrisLoose
Director, Yale Center for Biomedical
and Interventional Technology
Erika Smith
Deputy Director, Yale Entrepreneurial Institute
Supporting
Organizations
Gus Lawlor
Managing Director, HealthCare Ventures
Howard Steinberg
Founder, Westport Innovation Hub, previously
CEO of dLife, Source Marketing

4. Scoliosis
SCOLIOSI
S

5. Scoliosis
SCOLIOSI
S
BRACIN
G

6. Scoliosis
SCOLIOSI
S
BRACIN
G
SURGER
Y
$1Billion/year for surgery
2nd highesthospital cost for kids in the US

7. cinc
h
Smart Strap for Orthopedics and Prosthetics

8. EXISTING
SCOLIOSI
S BRACE
CINCH SMART
BRACE
+ =

9. PATENT PENDING SENSING TECHNOLOGY
Battery life: >1 month, USB recharge
Data Capacity: 2 years
Feedback: Lights, Vibration
Detects: Tightness, Wear time, Orientation, Activity
1.7”
2.3”

10. SMART
BRACE WITH
CINCH
MOBILE APP
FOR PATIENTS
• Cinch connects wirelessly to a smartphone via Bluetooth
• Progresscan be viewed on the app by patients and parents

11. SMART
BRACE WITH
CINCH
MOBILE APP
FOR PATIENTS
DASHBOARD
FOR DOCTORS
• Cinch connects wirelessly to a smartphone via Bluetooth
• Progresscan be viewed on the app by patients and parents
• Data is stored on a HIPAAcompliant backend database
• Doctors can view all of their patients at a glance
• Software enables incentivization and gamification

12. 100%9:41 PM
Profile
Log Sync Profile
Upper Strap
Hours: 16
Tension: 25
Middle Strap
Hours: 16
Tension: 18
Lower Strap
Hours: 16
Tension: 23
100%9:41 PM
Log Sync Profile
Sync
Press button to detect straps
Upper - Last Sync: 7/1/2015 at 3:27 PM
Middle - Last Sync: 7/1/2015 at 3:28 PM
Lower - Last Sync: 7/1/2015 at 3:27 PM
100%9:41 PM
7/1
6/30
6/29
6/28
6/27
6/26
6/25
6/24
6/23
6/22
Log
ProfileSyncLog

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14. Clinical Study
Clinical Study
• 40-50 patients total,
rolling enrollment
• Evaluating patient adherence
in relation to receiving
feedback on bracewear
• Endpoint is 4 month
checkup, will be examining
adherence, tightness, and
curve progression
• Study is being run by
researchers at Columbia
University

15. Regulatory
FDA Registered
•Class 1 designation for O&P
monitors
•Will be assmbled by an FDA
registered medical device
manufacturer in CT
•Met all requirements needed for
sales
HIPAA Compliant
•Hosted on AWS HIPAA Compliant
servers
•Working with 3rd party systems to
encrypt data
•HIPAA compliant and ready to recieve
data

16. Market (short-term)
BRACE MAKERS
We are partnering with companies that
manufacture scoliosis braces in order
to achieve wider distribution.
Distribution: Brace Makers
Customers: Parents, Brace Makers
Partners: 3-4 potential partners
Pricing: $250 per device
We are in contract negotiations
for saleswith brace manufacturers
currently

17. Market (long-term)
HEALTH INSURANCE
By reducing the incidence of surgery,
our solution will greatly reduce costs
for scoliosis treatment.
Current progress:
•Working with brace makers for a
“smart brace” code
•Assembling clinical data to prove
efficacy of Cinch
•Building network of advisors and
industry experts who have contacts
in insurance

19. WELLINKS ORTHOTICS PLATFORM
• Modular attachment system for different braces
• Standardized communication with device,
phone, and computer
• Flexible, secure database and dashboard to
analyze data from many types of conditions

20. Future Markets
FUTURE MARKETS
• Knee Braces
• $1.25 billion market
• Arthritis, ACLrepair, etc.
• Walking Boots
• 1 million people/year with
diabetic foot ulcers
• Physical Therapy
• 10 million people/year
• 30% of people compliant
• Compliance is generally poor
• Poor compliance can lead to surgery

21. team@wellinks.com
www.wellinks.com