The document introduces the Welcyon franchise sales team of Dr. George Henry and Ki McCue and their relevant experience. It then discusses the importance of developing market share by fulfilling an unmet need. Welcyon has identified that 90 million older adults do not belong to fitness facilities and aims to welcome this demographic with tailored programs, comfortable equipment, and social benefits like classes and coffee. The marketing campaign will include flyers, newspaper ads, and posters to promote Welcyon franchises. Interested parties are encouraged to contact the sales team or visit the website for more information.

1. Belong to Strong™

2. Your Welcyon Franchise Sales Team
Dr. George Henry
Executive Vice President of Development
Experience:
- Physical Education Doctorate – Indiana University
- College Professor, Athletic Director – Bethel University
- National Sales Director and Franchise Owner – Snap Fitness
Office: (952) 873-7917 | Cell: (612) 759-5754 | george.henry@welcyon.com
Ki McCue
Vice President of Franchise Sales
Experience:
- B.S. Physical Education & Health – University of Minnesota
- Head Women’s Tennis Coach – University of MN, Morris
- Membership Coordinator / Fitness Instructor – Sports & Health Club
- Regional Sales Director – Herman Miller, Inc.
Office: (952) 873-7904 | Cell: (612) 419-1399 | ki.mccue@welcyon.com

3. The Importance of Market Share
For any new business, you need to create
market share by:
Doing something different
Doing something better
In other words, you should:
Identify problem or need
Create a solution for the need

4. Successful Fitness Concepts
And How They Develop Market Share
Curves
- Created a different atmosphere
Anytime Fitness & Snap Fitness
- Focused on convenience
Fitness 19 & other “cut-rate” options
- Focused on low-cost

5. Welcyon research has identified
these important facts:
90 million people in this country ages 50 and
over do not belong to a fitness facility
70% of people 50 and older have never joined
a fitness club
60% of people who join a fitness facility drop
their membership in the first year

6. What makes different?
Welcoming atmosphere, fitness programs
tailored to meet needs of older adults
Members experience real improvement in
physical fitness with personalized feedback
provided on a regular basis
Cutting-edge, user-friendly, & comfortable
machines that reduce the risk of injury
Fitness coach guidance without the hourly rate
of a personal trainer
Social benefits – members can enjoy a cup of
coffee & conversation, do a puzzle, attend an
educational seminar, etc.

7. Welcyon Marketing Campaigns
Flyer
ROP Ad
Poster

8. Learn More
• What to expect from Welcyon
• Support as a franchisee
• Financing partners
• Marketing
• Training
Contact us now!
George.Henry@Welcyon.com
Ki.McCue@Welcyon.com
Or Reach Us Online:
http://www.welcyon.com/franchise-
opportunities/franchise-inquiry/