This document summarizes the agenda and progress of the spring traders meeting. It outlines work done so far on events, branding, and a town centre manager. Funding of £27,582 remains to invest in a website, app, advertising, and other projects. Six design companies pitched branding ideas that will be selected. Presentations provided information on running events, a Business Improvement District workshop, and the Totally Locally program. Next steps include selecting branding, issuing an events tender, and deciding how to invest remaining funds.

1. Welcome to the spring traders
meeting

2. Tonight’s agenda
Run through ideas traders voted for
Explain which ones we’ve worked on
Explain the events bidding process
Show you design pitches for city centre marketing
Presentation from Julie Moss, Birmingham City
Centre Partnership
Presentation from Chris at
Totally Locally

4. What we’ve worked on so far
Events - we’ll explain the new events application
process later tonight
Branding - you’ll see pitches tonight
More Covent Garden style events - we’ll explain the
events calendar to you later tonight
A town centre manager - we’ll
explain more later tonight

5. What we’ve haven’t done so far
Website and mobile phone app – we need the
branding first
Advertising and promotion – we need the branding
first
Social media – we need the website first
But we’ve been thinking about
how we are going to do them
so we can move quickly when
the branding is ready!

6. How much have we set aside / spent so far?
We’ve spent so far: £1,417.60 on Christmas lights,
traders meeting and the shopping crawl.
We’ve set aside so far:
£2,000 branding (now being funded by
Development Securities)
£6,000 for an events fund
£6,000 for advertising and promotion
£3,000 for a mobile app and website
£1,000 for a BID workshop
£5,000 for summer events
What we have left: £27,582

7. Proposal How will the events
fund work?
Call for people to submit events applications - 15 April 2013
We will only fund new events.
Events must take place in in 2013 or 2014.
Applicants must demonstrate how the event will encourage
people into shops and businesses in Lichfield City centre.
Applications that include an element of match funding from
alternative solutions will be welcomed.
Maximum funding to any one event - £6,000
Application deadline -
5pm on 17 May 2013

8. Proposal Bringing Covent Garden
entertainment into the city
Call for entertainers to bid to deliver entertainment on agreed days
throughout the year.
We have set aside £5,000 to invest.
Competitive quotes indicate paid for entertainers can be sourced from
between £250 - £300 per day.
We know local partner arts groups would also like to bid to take part, and
may be willing to charge less in order to increase the number of days.
Between 11 May & 29 September there are 42 Saturdays and Sundays.
At the day rate quoted, we could afford 16 – 17 days.
Need feedback from traders on what days they would
like to invest the funding – weekdays, weekends,
mixture of both?
Do you want entertainment during the
summer months when footfall is already
high, or during autumn months when
footfall is lower?
Need feedback from local partner arts
groups about whether they would take part?

9. The design pitches

10. The design pitches a quick intro
Overwhelmed with the enthusiasm
Thank you to everyone who pitched.
Showing three ideas from each company tonight.
Ideas will be selected by the Marketing Task Force.
Six local companies pitched
If you are interested in being on
the Marketing Task Force, please email
elizabeth.thatcher@lichfielddc.gov.uk

11. Company 1 Design idea 1 – advert, stickers, bus ads

12. Company 1 Design idea 2 – web, tablet, smartphone

13. Company 1 Design idea 3 – web, tablet, smartphone

14. Company 2 Colours and ‘you found us in Lichfield’

15. Company 2 Posters

16. Company 2 Back and side of bus advertising

17. Company 3 Design idea 1 – back of bus advertising

18. Company 3 Design idea 2 – iphone app

19. Company 3 Design idea 3 - poster

20. Company 4 People and sign concept

21. Company 4 Back of bus advertising

22. Company 4 How content would be displayed

23. Company 5 Design idea 1 - poster

24. Company 5 Design idea 1 - website

25. Company 5 Design idea 2 - website

26. Company 6 Poster examples

27. Company 6 iphone examples

28. Company 6 Back of bus advertising

29. A town centre manager?
Top idea voted for by traders
With only £27,000 left in the kitty, and lots of other
projects left to deliver, this is not an easy one!
One option is to use some of the funding to see if a
Business Improvement District could be right for
Lichfield
The Town Team has discussed holding
a BID workshop
To give us a flavour, please
welcome Julie Moss of the
Birmingham City Partnership

30. Promoting independents
Totally Locally has had real success encouraging to
think and buy local.
Nearby towns include Stone.
Totally Locally could add another marketing and
promotional angle to our independent offer.
Link into possible cathedral quarter/old
tow/independent quarter work
To give us a flavour a
and outline the scheme,
please welcome Chris
from Totally Locally

31. Where next?
Select a branding – marketing taskforce
Issue events tender – events taskforce
Start work on iphone app, website and social media
– web taskforce (to be set up)
Start work on an advertising campaign – marketing
taskforce
Start work on a map and door stickers – marketing
taskforce
Contemplate Totally Locally
Bid workshop
Decide on where else to invest
the remainder of the funding

32. Any other business?

33. Thank you for coming!