The initial intro deck to explain the founding of the Account Planning Group Netherlands - presented at Strawberry Frog Nov 17 2011 by Gerald Hensel

1. Founding the
Account Planning Group Netherlands
Amsterdam – 17 Nov 2011

2. Gerald. 36. German.
In Amsterdam now for 1.5 Years.
My personal

3. Getting to know the creative-
creative Amsterdam wasn’t much
of a problem…

4. But getting to know the more analytical
creativity of Amsterdam instantly was…

7. We call it
Stammtisch

9. Thinking beyond the Stammtisch.

10. Things you can do with other planners
• Drink beer
• Make sweet passionate love
• Exchange knowledge
• Networking
• Share/learn from case studies
• Share/get to know new tools
• Get/Provide training
• Find out about rates/salaries
…

11. And the APG helps to structure this…
Knowing
I We
Guessing

12. General objectives
Is a non-for-profit organisation that originates in the
UK. It serves as a professional guild for marketing
strategists and related disciplines.
• Encouraging dialogue and providing a home for
planners
• Providing class-leading training
• Collecting case-studies and awarding the best of
them
• Knowledge exchange, portal access
• Public events, publication debates

13. APGs worldwide

14. And the new kid on the block

16. Challenges?
• Big expat
community
• Language
• Agency types
• Staff rotation
• Interest/need?
• …

17. Even founding an APG NL is
extremely gezellig here.

18. Where we are right now
• Basic group setup
• Dutch + expat group!!!!
• First events planned/executed
• First press contacts
• Regular meetings
Where do we go next? That’s our choice.

19. Digital strategy workshops?

20. Local meets & greets?

21. Conferences?

22. Awards?

23. Networking and job portals?

24. What our APG is all about
• Creative
• Proactive
• Accessible
• Collaborative
• Network-driven
• Fun

25. We start today!
Happy to have all of you here. And whatever our
plan is: let’s discuss your ideas.
Thanks a lot.
Let’s start as the all of you at the first event of the
Great to have open, dynamic, loose institution
that we are andPlanning Group Netherlands.
Account let’s see how we develop this
concept.
Let’s get a move on.
And now let’s start.

26. By the way: If you are into this
crazy internet stuff please tag it
with
#APGNL