This presentation discusses mobile banking in Bangladesh. It defines mobile banking as a system that allows customers to conduct financial transactions via mobile devices. It presents a conceptual model of mobile banking and analyzes the strengths, weaknesses, opportunities, and threats. Mobile banking was first introduced in Bangladesh in 2011 and has grown to service over 20,000 customers. While 35% of mobile banking customers are satisfied, some rural residents remain distrustful. The presentation recommends the government take measures to encourage mobile banking adoption and ensure customer support.

1. WELCOME TO MY PRESENTATION
Mobile Banking: An Emerging Issue in
Bangladesh
Prepared By: Abdullah Al Masud,
Student ID: 1202019, Dept. of Ch.E, BUET

2. WHAT IS MOBILE BANKING?
 Mobile banking is a system that allows customers of a
financial institution to conduct a number of financial
transactions through a mobile device such as mobile
phone or personal digital assistance.
 Mobile banking is most often performed via SMS or the
mobile web.
 The first mobile banking was operated by the National
Bank of Scotland and came into service on 5 November
1946

3. A MOBILE BANKING CONCEPTUAL MODEL
Mobile
accounting
Mobile
financial
information
services
Mobile
brokerage

4. SWOT ANALYSIS OF MOBILE BANKING
Strengths:
1) Leverage Banking
transactions
2) Ease of availability
3) Rapid growth of
Mobile and wireless
market
Weakness:
1) Lack of awareness about
the new channel among
the mobile users
2) Security concerns about
the new channel
3) Mobile Handset
Operability
4) Application distribution

5. SWOT ANALYSIS OF MOBILE BANKING
Opportunity:
1) Rapid increase in the
Mobile user
2) Mobile handsets rich
features can be
embedded in the
application
3) Lowering of Mobile
Tariff rates
Threat:
1) Regulatory restrictions
by "Bangladesh Bank
2) Acceptance of new
technology
3) Customers misuse
4) Traditional banking at
risk

6. MOBILE BANKING IN BANGLADESH
 Mobile banking was first introduced in Bangladesh on
May 2011 by “Dutch-Bangla Bank Limited”.
 “Dutch-Bangla Bank Limited” has around 20,000
customers under the new system.
 The bank started the service initially in Dhaka city and
its 6 surrounding districts with 150 to 200 field
offices, and 4585 agent all over Bangladesh.
 Bangladesh Bank has already allowed 16 banks to
initiate mobile banking

7. POPULAR MOBILE BANKING SERVICES IN BANGLADESH

9. WHAT REQUIRED TO OPEN A MOBILE BANK
ACCOUNT?
National
ID Card
Passport
Size
Photo
Mobile
Phone

10. Rural people are
the potential
customer
35% of m-
banking customer
are highly
satisfied
Some village
people do not
trust mobile
banking
SOME FACTS

11. RECOMMENDATION
 Government must have to take adequate measures
 Government should easier the process to lunch
mobile banking service.
 Employees of customer service department of
banks should be co-operative
 User guide should be provided to all intended
customers.
 All mobile service operators should be used

12. THANK YOU

13. ANY QUESTIONS ???