In Japan, Christmas is celebrated but holds less religious significance than in Western cultures. Some common Japanese Christmas traditions include eating KFC for dinner, which became popular due to a marketing campaign in the 1970s, and eating strawberry shortcake. Gift giving does occur but usually focuses more on New Year celebrations. Santa Claus is known as Santa San and makes appearances in malls and at children's parties. While not a national holiday, Christmas Eve and Christmas Day are occasions for families to gather together.