This document promotes a 90-day weight loss challenge program called "Lose Weight for Scotland" led by Jonathan Clark. It claims participants can lose weight and build lean muscle in 90 days through exercise, nutrition, and self-hypnosis. It highlights common weight loss myths and challenges, and argues this program is different because it tackles mental/emotional blocks. The program provides a step-by-step plan including setting a goal, taking a before video, identifying motivations, and following a daily plan involving exercise and healthy eating. Customers would receive a day-by-day calendar, psychological tips, and motivation to help them change habits and lose weight for only 99p rather than the typical £99.85 cost of