The document provides an in-depth analysis of how affluent consumers in the U.S. have responded to the economic crisis since 2007. It finds that affluent consumers felt the effects of the recession more strongly, with their average income becoming more volatile and feelings of financial insecurity increasing. The report tracks changes in affluent consumer attitudes, spending, and behavior during the recession based on surveys. It aims to give marketers insights into opportunities in the still attractive affluent consumer market segment despite challenging economic conditions.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Spanish consumers’ overall economic pessimism has decreased since November, but caution about engaging in out-of-home activities continues.
These exhibits are based on survey data collected in Spain from February 23–27, 2021. Check back for regular updates on Spanish consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
This document is meant to help with a narrower goal: provide facts and insights on the current COVID-19 crisis to help marketers and business decision makers. In addition to the humanitarian challenge, there are implications for the wider economy, businesses, and employment. This document includes consumer insights from third-party data providers between February 2019 and August 2021, as well as longitudinal surveys conducted between March 2020 and August 2021, in the United States. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Colombian consumers are most worried about public health, caring for their families, and the country’s economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Colombia from September 1–11, 2020. Check back for regular updates on Argentines consumer sentiments, behaviors, income, spending, and expectations.
In Qatar, the prevailing sentiment is uncertainty about the health of family members and the duration of the COVID-19 crisis. Although consumers are optimistic about the country’s economic recovery after the COVID-19 situation subsides, they are cutting their spending on almost all categories. During the crisis, consumers have both adopted and increased their usage of digital activities such as remote learning, videoconferencing, and contactless delivery and pickup of food and supplies.
These exhibits are based on survey data collected in Qatar from April 24–May 1, 2020. Check back for regular updates on Qatari residents’ consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Spanish consumers’ overall economic pessimism has decreased since November, but caution about engaging in out-of-home activities continues.
These exhibits are based on survey data collected in Spain from February 23–27, 2021. Check back for regular updates on Spanish consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
This document is meant to help with a narrower goal: provide facts and insights on the current COVID-19 crisis to help marketers and business decision makers. In addition to the humanitarian challenge, there are implications for the wider economy, businesses, and employment. This document includes consumer insights from third-party data providers between February 2019 and August 2021, as well as longitudinal surveys conducted between March 2020 and August 2021, in the United States. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Mexican consumers continue to be worried about their economy during the COVID-19 crisis, with optimism about a recovery climbing slowly.
These exhibits are based on survey data collected in Mexico from February 20–March 2, 2021. Check back for regular updates on Mexican consumer sentiments, behaviors, income, spending, and expectations.
Colombian consumers are most worried about public health, caring for their families, and the country’s economy during the COVID-19 crisis.
These exhibits are based on survey data collected in Colombia from September 1–11, 2020. Check back for regular updates on Argentines consumer sentiments, behaviors, income, spending, and expectations.
In Qatar, the prevailing sentiment is uncertainty about the health of family members and the duration of the COVID-19 crisis. Although consumers are optimistic about the country’s economic recovery after the COVID-19 situation subsides, they are cutting their spending on almost all categories. During the crisis, consumers have both adopted and increased their usage of digital activities such as remote learning, videoconferencing, and contactless delivery and pickup of food and supplies.
These exhibits are based on survey data collected in Qatar from April 24–May 1, 2020. Check back for regular updates on Qatari residents’ consumer sentiments, behaviors, income, spending, and expectations.
After steadily improving, Japanese consumer optimism stabilizes and a majority of consumers remain cautious about returning to out-of-home activities.
These exhibits are based on survey data collected in Japan from October 15 to 22, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the government’s COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Argentine consumers remain concerned about the economy and taking care of their families during the COVID-19 crisis.
These exhibits are based on survey data collected in Argentina from September 1–11, 2020. Check back for regular updates on Argentines’ consumer sentiments, behaviors, income, spending, and expectations.
In Spain, consumer optimism about the economy has doubled since February 2021, reaching 33 percent. Consumers indicated greater intent to spend, and almost half intended to splurge this year. At equal rates of 60 percent, Spanish consumers said they are omnichannel shoppers and have returned to participating in out-of-home activities (way up from 20 percent in February 2021). More than four in ten reported changing brands, mainly for price. Over one-third said more of their holiday shopping would be online in 2021 than in 2020, and about 40 percent said they would start shopping earlier.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Portuguese consumers are concerned about the health of family members as well as the economy, and are cutting back on spending.
Portuguese consumers continue to feel the economic effects of the crisis, and their concerns about health, safety, and the economy are increasing. Most consumers still believe that the personal and financial impact of COVID-19 will continue to last well beyond two months. They expect to cut their spending across almost all categories. However, the proportion of consumers’ income, spending, and savings affected by the COVID-19 situation has decreased slightly since the last pulse. Portuguese consumers have been leaving home mainly to shop and meet family, and expect to continue doing so in the near future. In addition to lifted restrictions, consumers are waiting for the endorsement of medical authorities prior to engaging in out-of-home activities.
These exhibits are based on survey data collected in Portugal from June 19–21, 2020. Check back for regular updates on Portuguese consumer sentiments, behaviors, income, spending, and expectations.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
Central American consumers from Panama, Costa Rica, Guatemala, Honduras, and El Salvador are most concerned about their safety, the health and safety of their families, and public health generally during the COVID-19 crisis.
These exhibits are based on survey data collected in Central America from September 1–11, 2020. Check back for regular updates on Central American consumer sentiments, behaviors, income, spending, and expectations.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
Boost in optimism and spend intent
Consumer optimism regarding economic conditions after COVID-19 are up by more than 50% since February; strongest growth in spend intent is for out-of-home entertainment, dining out, and travel.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
The coronavirus crisis has demoralized Chinese consumers, with most expecting 4.75 months before a return to normality. Consumers consider the crisis to be extremely severe and are adjusting their budgets for a frigid economy and the prospect of much time spent indoors. Over this period, consumers will be paying extra attention to whether brands demonstrate their support for China.
"Consumers in Crisis" is a research program run by Re-Hub & Zectr, a Hong Kong machine learning consumer insights startup.
Food retailers continue to face challenging economic times as the Great Recession, albeit now officially over, has changed and accelerated changes in consumer behavior and the retail marketplace. Shopping patterns have shifted as consumers have re-evaluated the price-value equation, and the lines dividing retail channels continue to blur.
After steadily improving, Japanese consumer optimism stabilizes and a majority of consumers remain cautious about returning to out-of-home activities.
These exhibits are based on survey data collected in Japan from October 15 to 22, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
Although Japanese consumer optimism about economic recovery is improving steadily, the majority of consumers are still cautious about reengaging in out-of-home activities.
These exhibits are based on survey data collected in Japan from February 24–27, 2021. Check back for regular updates on Japanese consumer sentiments, behaviors, income, spending, and expectations.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Filipino consumers generally remained as optimistic in October as they were in April; however, optimism among lower-income groups declined significantly.
As the government’s COVID-19 restrictions ease, Filipino consumers are cautiously resuming spending activity. While overall optimism remained the same from April to October, optimism in the lowest income group dropped significantly, while those in the highest income group increased. Optimism among 20- to 24-year-olds also declined. Additionally, approximately 50 percent of respondents believe their finances will be impacted for at least six more months, up from only about 10 percent last April. Overall decreases in spending are expected to soften after the pandemic, but most categories will likely see spending declines linger for the long term.
These exhibits are based on survey data collected in the Philippines from April 17 to 20, and October 1 to 12, 2020.
Argentine consumers remain concerned about the economy and taking care of their families during the COVID-19 crisis.
These exhibits are based on survey data collected in Argentina from September 1–11, 2020. Check back for regular updates on Argentines’ consumer sentiments, behaviors, income, spending, and expectations.
In Spain, consumer optimism about the economy has doubled since February 2021, reaching 33 percent. Consumers indicated greater intent to spend, and almost half intended to splurge this year. At equal rates of 60 percent, Spanish consumers said they are omnichannel shoppers and have returned to participating in out-of-home activities (way up from 20 percent in February 2021). More than four in ten reported changing brands, mainly for price. Over one-third said more of their holiday shopping would be online in 2021 than in 2020, and about 40 percent said they would start shopping earlier.
B2B decision-maker preferences and behaviors have shifted dramatically since the onset of COVID. The GTM revolution is here and B2B sales is forever changed.
Portuguese consumers are concerned about the health of family members as well as the economy, and are cutting back on spending.
Portuguese consumers continue to feel the economic effects of the crisis, and their concerns about health, safety, and the economy are increasing. Most consumers still believe that the personal and financial impact of COVID-19 will continue to last well beyond two months. They expect to cut their spending across almost all categories. However, the proportion of consumers’ income, spending, and savings affected by the COVID-19 situation has decreased slightly since the last pulse. Portuguese consumers have been leaving home mainly to shop and meet family, and expect to continue doing so in the near future. In addition to lifted restrictions, consumers are waiting for the endorsement of medical authorities prior to engaging in out-of-home activities.
These exhibits are based on survey data collected in Portugal from June 19–21, 2020. Check back for regular updates on Portuguese consumer sentiments, behaviors, income, spending, and expectations.
Since May 2020, more Canadians are feeling more pessimistic about the economic recovery and believe COVID-19 will have a lasting impact on the economy .
These exhibits are based on survey data collected in Canada from August 14–19, 2020. Check back for regular updates on Canadian consumer sentiments, behaviors, income, spending, and expectations.
Central American consumers from Panama, Costa Rica, Guatemala, Honduras, and El Salvador are most concerned about their safety, the health and safety of their families, and public health generally during the COVID-19 crisis.
These exhibits are based on survey data collected in Central America from September 1–11, 2020. Check back for regular updates on Central American consumer sentiments, behaviors, income, spending, and expectations.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
Boost in optimism and spend intent
Consumer optimism regarding economic conditions after COVID-19 are up by more than 50% since February; strongest growth in spend intent is for out-of-home entertainment, dining out, and travel.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
While consumer optimism remains steady, we see signs of discretionary spend recovery.
These exhibits are based on survey data collected in the United States from February 18 through 22, 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
Despite an ongoing lockdown, German consumers’ expectations for economic recovery are stable, with half believing their routines will return to normal by the end of 2021.
These exhibits are based on survey data collected in Germany from February 23–27, 2021. Check back for regular updates on German consumer sentiments, behaviors, income, spending, and expectations.
The coronavirus crisis has demoralized Chinese consumers, with most expecting 4.75 months before a return to normality. Consumers consider the crisis to be extremely severe and are adjusting their budgets for a frigid economy and the prospect of much time spent indoors. Over this period, consumers will be paying extra attention to whether brands demonstrate their support for China.
"Consumers in Crisis" is a research program run by Re-Hub & Zectr, a Hong Kong machine learning consumer insights startup.
Food retailers continue to face challenging economic times as the Great Recession, albeit now officially over, has changed and accelerated changes in consumer behavior and the retail marketplace. Shopping patterns have shifted as consumers have re-evaluated the price-value equation, and the lines dividing retail channels continue to blur.
The New Face of Retail: Retail and Consumer Trends Reshaping the LandscapeL.E.K. Consulting
There are several trends reshaping the U.S. retail market today, from the decline of traditional media to smaller, more focused branding. In this webinar with ACG, L.E.K. Consulting’s Rob Haslehurst and Jon Weber discuss the trends reshaping the retail market today.
Consumer Confidence From the Consumer's POV Feb-April 2014iModerate
Every four weeks the media erupts with headlines trumpeting the latest Consumer Confidence numbers. And while we love a good statistic as much as the next person, we kept asking ourselves the same questions: what does that number really say about the economy? At the end of the day, what does it mean in terms of how real people act in real life?
To satisfy our curiosity and give our longitudinal qualitative approach a proper test drive, we spent the past 3 months striving to uncover the heartbeat that lurks behind Consumer Confidence. And we will spend future months doing so as well. We’re developing a barometer for why people feel the way they do about the economy, their personal finances and their future, so that we can read between the numbers to understand the consumer on a deeper, more intimate level than what the data and percentages have to say.
Lofty Ambitions: ANN's Response to Zara's Fast Fashion Reggie Aspelund
Very rarely do I find the need to update and share a term paper for a capstone course. But in this case, the external environment changed dramatically that offered new insights that added color to my initial analysis I completed last May.
Find out why I believe Ann Inc. should pursue a private equity acquisition strategy and the importance of building a strong brand to achieve organic growth in foreign markets.
The New Politics of Consumption Why Americans want so much .docxoreo10
The New Politics of Consumption:
Why Americans want so much more than they need.
Published in The Boston Review (Beacon Press, 2000).
Juliet Schor
In contemporary American culture, consuming is as authentic as it gets.
Advertisements, getting a bargain, garage sales, and credit cards are firmly entrenched
pillars of our way of life. We shop on our lunch hours, patronize outlet malls on
vacation, and satisfy our latest desires with a late-night click of the mouse.1
Yet for all its popularity, the shopping mania provokes considerable dis-ease: many
Americans worry about our preoccupation with getting and spending. They fear we are
losing touch with more worthwhile values and ways of living. But the discomfort rarely
goes much further than that; it never coheres into a persuasive, well-articulated critique
of consumerism. By contrast, in the 1960s and early '70s, a far-reaching critique of
consumer culture was a part of our political discourse. Elements of the New Left,
influenced by the Frankfurt School, as well as by John Kenneth Galbraith and others,
put forward a scathing indictment. They argued that Americans had been manipulated
into participating in a dumbed-down, artificial consumer culture, which yielded few true
human satisfactions.
For reasons that are not hard to imagine, this particular approach was short-lived, even
among critics of American society and culture. It seemed too patronizing to talk about
manipulation or the "true needs" of average Americans. In its stead, critics adopted a
more liberal point of view, and deferred to individuals on consumer issues. Social critics
again emphasized the distribution of resources, with the more economistic goal of
maximizing the incomes of working people. The good life, they suggested, could be
achieved by attaining a comfortable, middle-class standard of living. This outlook was
particularly prevalent in economics, where even radical economists have long believed
that income is the key to well-being. While radical political economy, as it came to be
called, retained a powerful critique of alienation in production and the distribution of
property, it abandoned the nascent intellectual project of analyzing the consumer
sphere. Few economists now think about how we consume, and whether it reproduces
class inequality, alienation, or power. "Stuff" is the part of the equation that the system
is thought to have gotten nearly right.
Of course, many Americans retained a critical stance toward our consumer culture. They
embody that stance in their daily lives-in the ways they live and raise their kids. But the
rejection of consumerism, if you will, has taken place principally at an individual level. It
is not associated with a widely accepted intellectual analysis, and an associated critical
politics of consumption.
But such a politics has become an urgent need. The average American now finds it
harder to achieve a satisfying standard of living than 25 ...
Restaurant and food retail industry overview -investment bank.comNate Nead
Investment banking report on the restaurant and food retail industries. This report covers general trends in M&A and other ancillary benefits of the food, beverage and restaurant sectors.
Thinknow Defining Moments Report 2019 - Insights Into Culture and AuthenticityThinkNow
This year-end report highlights trends in consumer sentiment, purchase behavior, and digital media use over the last 12 months, and explores the impact culture has had on these trends. The report also includes marketing predictions for 2020.
Similar to Affluent Consumer Market in the U.S., The (20)
Lottery is banned in various states in the US mainly due to its impacts on the society. The purchase of lottery can be addictive, hence impacting the livelihood of many. However, due to easier ROI, the demand for lottery has increased. Higher jackpot values have raised the demand for tickets with larger jackpot amount in state lotteries of the US. This lures casual players into the game as they buy the lottery tickets only when the prize is highly attractive. A large audience was attracted to the prize money of $100 million in 2013. However, due to the influence of jackpot fatigue, the lottery vendor's revenue flow is restricted as fewer people are buying lottery tickets, which is affecting the growth of the market in the country. With jackpot fatigue creeping in the US lottery market, prize amount as high as $300 million is expected to fetch more players.
Domestic Bedroom Furniture Market Report – UK 2016-2020 AnalysisMarketResearch.com
Domestic Bedroom Furniture Market Report 2016-2020, assesses the market for bedroom furniture, which has followed an interesting path in recent years, experiencing a period of volatility, which has included reasonable growth in 2014 followed by more modest performance in 2015. The report examines the various aspects driving change in the industry and assesses the likely future prospects for the sector through to 2020.
Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. Berg Insights definition of a fleet management solution is a vehicle-based system that incorporates data logging, satellite positioning and data communication to a backoffice application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were soon connected to various satellite and terrestrial wireless networks. Today, mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems.
Cuba - Telecoms, Mobile, Broadband and Digital Media - Statistics and AnalysesMarketResearch.com
Normalisation of relations with the US lifts restrictions in telecom equipment importsCuba still has the lowest mobile phone and internet penetration rates in the region, and is also among the lowest for fixed-line teledensity. Fixed-line and mobile services remain a monopoly of the government-controlled Empresa de Telecomunicaciones de Cuba (ETESCA Cubacel).
Circulating Tumor Cell, Cell Free DNA, Exosome and Vesicle Cancer Diagnostic ...MarketResearch.com
A revolution in cancer diagnostics is occurring using in vitro blood testing to identify cancer DNA. GRAIL, a new company with impressive backing, has announced a single blood test to detect all cancers. The technology is moving faster than the market. New technology that definitively identifies disease conditions from blood samples is poised to replace expensive invasive surgical biopsy procedures. The market is still in its infancy but has outstanding growth potential. The impact on the health care industry is enormous. The report forecasts the market size out to 2020. In addition, the report looks at potential market sizes by country, by cancer and by the three different opportunities: detection, management and screening.
The Automotive industry is going through a phase of digitalization. Five years down the line, vehicles would be transformed into communication objects. 24*7 connectivity access is the need of the hour, as people wish to stay connected with the outer world even while travelling in their vehicles. This task of transforming a vehicle into a connectivity device is a crucial challenge faced by automobile manufacturers. Use of 3G and 4G internet services for providing connectivity in vehicles would help transform cars into smart portable devices. New hi-tech devices, smart phones, high-speed internet, various applications & open sources such as android systems have transformed the concept of connected vehicles.
In-Flight Wi-Fi is a revolutionary service that enables people to remain connected and updated with the latest activities all across the globe even while travelling above 3,000 meters in the air. The global in-flight Wi-Fi connectivity market is projected to register a substantial compound annual growth rate (CAGR) of 14.50% over the forecast period.The global in-flight Wi-Fi market is likely to be fuelled by increasing number of commercial aircrafts all over the world, which are anticipated to reach to 40,020 by 2032.
IoNT is a network of nanoscale devices, sensors, and machines integrated into everyday physical objects that are connected to the Internet for effective data communication. It improves operational efficiency by increasing the pace of communication over the existing infrastructure and enhances business productivity in any industrial setup. IoNT focuses on improving the process capabilities by expanding the data storage and computing capacity at the basic sensor level. The IoNT is embedded with nanotechnology allowing integration of nanoscale devices with the existing communication infrastructure and the Internet. It creates smart communication environments, such as smart homes, smart shopping, smart transportation, and smart healthcare. The IoNT can efficiently monitor and manage many interconnected nanoscale devices.
Customer Experience (CX) in Physician and HCP EngagementMarketResearch.com
Customer Experience Management: What are the essential ingredients for delivering a successful CX programme?
All in it together? There is a tendency for pharma to think in silos - how can this be challenged to deliver coherent company-wide customer communications?
Same goal, different needs: How can pharma meet the differing content and communication preferences of physicians and other healthcare professionals?
Something different: How will high levels of customer satisfaction differentiate your product in a crowded market place and encourage wider use?
Getting it wrong: Why do so many digital initiatives fail to engage physicians and HCPs?
Wider support: How can stakeholders work with pharma to create a mutually beneficial customer experience?
Global Open Loop Prepaid Cards Market Intelligence, Innovation, Strategy, and...MarketResearch.com
In the last few years, open loop prepaid cards have transformed the global payments landscape in more ways than ever imagined. Use of the card category has evolved from a tool promoting financial inclusion among the unbanked and underbanked population to a payment method delivering convenience and security to consumers across various segments. Consumers continue to demand greater functionality in their open loop prepaid cards which is resulting in innovations across the card category globally. This report discusses market drivers and innovations of major open loop prepaid card categories – general purpose reloadable cards, travel cards, payroll cards, government benefit cards, and gift cards.
Connected Sports and Fitness Apparel, Smart Footwear, Fashion Apparel, Baby and Pregnancy Monitors, Heart Rate Monitors, Headbands, Posture Monitors, 3D Trackers, Wrist Devices, Movement Sensors, and Wearable Patches: Market Analysis and Forecasts Smart clothing and body sensors can be considered the ultimate wearables, something that integrates into your life as a garment, footwear, or a sensor device that can track or measure a specific physiological or biometric attribute. Unlike fitness trackers, smart watches, or smart glasses, which have fairly well-defined form factors and use cases, smart clothing and body sensors are seeing a greater degree of experimentation and innovation in use cases. The applications for smart clothing and body sensors span multiple domains including sports, consumer, healthcare, public safety, industrial, and enterprise. The market for smart clothing and body sensors is developing rapidly, although the body sensors market is likely to be larger in the long run due to a wider variety of device types and application markets. Healthcare is expected to be one of the biggest drivers for body sensors, particularly connected wearable patches, but other key application markets will include consumer, sports, enterprise, and industrial. Tractica forecasts that total shipments of smart clothing will grow from 968,000 units in 2015 to 24.8 million units in 2021. Meanwhile, body sensor shipments are expected to increase from 2.7 million in 2015 to 68.0 million units annually by 2021.
Global Telecoms - The Big Picture 2016 and Key Industry StatisticsMarketResearch.com
This report provides a summary of key trends for the global telecoms sector as well as an overview of developments at a regional level. This valuable report also includes recent key statistics for the overall global telecoms industry as well as statistics for the mobile, mobile broadband, Internet, satellite and fixed broadband sectors. It also includes a ranking of the top telcos (2014) as well as global telecoms and mobile CAPEX and revenue.
Companies in this industry design and publish computer software. Major companies include US-based Activision Blizzard, Adobe Systems, IBM, Microsoft, Oracle, Salesforce.com, and Symantec, as well as Dassault Systemes (France), The Sage Group (UK), and SAP (Germany).Global revenue from sales of packaged software is about $430 billion per year, according to International Data Corporation. The US is the worlds top software-producing country in terms of revenue; other major producers include Germany, the UK, and Japan. Many US-based software companies outsource some of their production work to other countries due to the high cost of domestic labor.The US computer software industry involves about 9,000 establishments (single-location companies and units of multi-location companies) with combined annual revenue of about $170 billion.
The market for green household cleaning products in the U.S grew at a blistering pace between 2007 and 2010, cooled off, and actually declined from 2010 to 2014 at a compound annual growth rate (CAGR) of 2%. Packaged Facts estimates total retail sales, including both household cleaners and laundry products, at $600 million in 2014. The green market remains a niche, accounting for about 3% of the total household cleaner and laundry product market.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
An overview of the Human Capital Management Market by Solution report. Human Capital Management Market by Solution (Core HR, Workforce Management, Compensation Management, Performance Management, Recruiting, Learning Management, Employee Collaboration and Engagement), by Industry Verticals , & by Region - Global Forecast to 2019
Power Packaging Technology Trends and Market ExpectationsMarketResearch.com
An overview of Power Packaging Technology Trends and Market Expectations report. In this report you will find detailed descriptions of standard power module packaging designs. There are special focuses on each part: substrate, thermal interface materials, baseplate, encapsulation, die attach and interconnection. Both technological and marketing points of view are considered. Technological innovations are presented, and market metrics and forecasts are given for each part.
Natural and Organic Foods and Beverages in the U.S., 4th EditionMarketResearch.com
An outline of the Natural and Organic Foods and Beverages in the U.S., 4th Edition report which examines sales and growth potential, identifying key issues and trends that will affect the marketplace through 2019. The report also analyzes and profiles major marketers and retailers, examines marketing and new product trends, and tabulates consumer attitudes and behaviors toward natural/organic foods and beverages and the corresponding retail shopping patterns. Numerous tables, charts, graphs, and illustrations highlight and reinforce key points.
Natural and Organic Foods and Beverages in the U.S., 4th Edition
Affluent Consumer Market in the U.S., The
1. Get more info on this report!
The Affluent Consumer Market in the U.S.
November 1, 2009
In early 2007, when the last edition of Packaged Facts The Affluent Consumer Market in
the U.S. was published, affluent consumers in America as well as wealthy individuals
around the globe were going about their business of making, borrowing and spending
money in blissful ignorance of the perfect financial storm that lay ahead. At the time, it
was unimaginable that the housing bubble would deflate and leave behind a wreckage
of foreclosures and worthless subprime mortgage securities. It was unthinkable that the
stock market would collapse, financial markets would come close to imploding and a
storied institution such as Lehman Brothers would simply disappear from the Wall Street
landscape. Practically no one could foresee the onset of the most severe recession in
more than 70 years.
The 2009 edition of Packaged Facts The Affluent Consumer Market in the U.S. provides
a timely, in-depth analysis of how affluent consumers are responding to the most
profound economic crisis since the Great Depression. The report uses multi-year data
from Experian Simmons National Consumer Studies to track affluent consumer attitudes
and behavior from the years preceding the onset of the Great Recession into 2009. This
trend analysis gives marketers an insightful, up-to-date view of what’s changed and
what’s stayed the same in the psyche and behavior of affluent consumers, who account
for 22% of the nation’s households but still generate more than half of the household
income of the country and remain responsible for more than one-third of all consumer
spending.
This Packaged Facts report begins with an assessment of the strategic trends shaping
the affluent consumer market today, including a data-driven analysis of how affluent
consumers are coping—or not—with the Great Recession. The next chapter describes
how marketers are adapting to change in the affluent consumer market and highlights
key opportunities in what remains the single most attractive market segment in the
American consumer economy. Following a chapter that includes an in-depth
demographic profile of affluent consumers, the report assesses the size of the affluent
market today and projects its growth through 2014.
2. The second section of the report examines how affluent consumers manage and spend
money. It includes a chapter offering insights into changes in the attitudes of financial
consumers toward risk and includes an analysis of credit card use and ownership of
insurance policies and investments. The next chapter explores affluent consumer
spending and shopping patterns. It includes a trend analysis of affluent consumer
expenditures from 2005 through 2008 that demonstrates where affluent consumers are
cutting back and in some cases adding to their household budgets. It also provides an
overview of the behavior of affluent shoppers—in stores, online and from catalogs.
The third section of the report includes separate chapters highlighting key aspects of
affluent consumer behavior. These include chapters on health and well-being, affluent
consumers and their homes and cars, how affluent consumers spend leisure time and
affluent consumers and the media.
Table of Contents
Chapter 1 Executive Summary
Background
Introduction
Overview of the Report
Scope and Methodology
Scope of the Market
Methodology
Strategic Trends in the Affluent Consumer Market
Research Suggests Affluent May Feel the Recession More
Average Income of Super-Affluent Subject to More Ups and Downs
Pessimism Reigns among Super-Affluent Consumers
Affluent More Afflicted by Feelings of Financial Insecurity
Even the Super-Affluent Lose Their Mojo
Spending Plans Reined In
Dividend Income Down, Unemployment Compensation Up
Increase in Household Net Worth for First Time in Two Years Fosters Optimism
Wall Street Bonuses Expected to Rebound in 2009
Optimism Starts to Return among Affluent Consumers
More Affluent Shoppers in High-End Stores
Taking Advantage of Affluent Consumer Market Opportunities
The New Normal Challenges Marketers
Affluent Buyers Search for Value
Marketers Combat “Luxury Shame”
“Stealth Sales” On the Increase
Some Marketers Focus on Protecting the Brand
Discount High Fashion Websites Thrive
Affluent Consumers Continue to Offer Most Attractive Opportunities
The Demographics of Affluence
3. Population of Affluent Consumers Tops 61 Million
Affluent Consumers Disproportionately Non-Hispanic White
Education Differentiates Affluent Consumers
Few Retirees among Affluent Consumer Population
Multiple Earners Common in Affluent Households
Marriage More Common
Affluent Households Are Larger
Northeast Has the Most Super-Affluent
Affluent More Likely to Congregate in Urban Centers
Looking Ahead: The Affluent Consumer Market in 2010 and Beyond
Number of Affluent Households Tops 25 Million
Affluent Generate More than Half of U.S. Household Income
Affluent Consumer Market Will Grow 23% by 2014
How Affluent Consumers Manage Their Money
Affluent Lose Appetite for Risk
Super-Affluent Show Increasing Interest in Getting Financial Information
Choice of Banking Institutions Differs across Income Lines
Frequent Credit Card Use a Hallmark of Affluence
Even Affluent Carry Balances on Credit Cards
Debit Cards Used Frequently
Paying Bills Online Popular among Affluent
Affluent Taxpayers Look to CPAs
How Affluent Consumers Spend Their Money
Affluent Consumers Wield Ever-Increasing Influence
Huge Spending Gap between Affluent and Non-Affluent Consumers
Expenditure Patterns Reflect Differences in Available Choices
Highly Affluent Consumers Cut Expenditures in Great Recession
Affluent Shoppers Attuned to Brand Names
Affluent Consumers Are Careful Shoppers
Incentive Offers Appeal to Affluent Consumers
Super-Affluent Are Big Online Spenders
Affluent Consumers Turn to Catalogs More Often
Keeping up with Fashion More Important to Affluent Consumers
Taking Care of Themselves: Health and Well-Being in the Affluent Consumer
Market
Exercise Has High Priority
Fewer Wimps among the Affluent
Affluent Healthier than Other Americans
Visits to Doctors More Common
Trust in Physicians Lower
Super-Affluent Will Pay More for Medications
Healthy Eating Important to Affluent Consumers
Losing Weight a High Priority for Affluent Consumers
Affluent Consumers and Their Homes and Cars
Home Décor of Interest to the Affluent
Affluent Lead Way in Home Improvement Market
4. Affluent Big Spenders in Household Furnishings Stores
Organic Food a Must for Many Super-Affluent Chefs
New Cars More Likely to Be Found in Affluent Owners’ Garages
Foreign Cars Highly Rated
Multiple Vehicles More Common
One in Four Affluent Consumers Plans to Buy New Vehicle in Next Year
How Affluent Consumers Spend Their Leisure Time
Affluent Consumers More Active in Their Spare Time
Audio Books Favored by Super-Affluent Readers
Affluent Households Filled with Electronics Gear
Affluent Prove Tough Customers for Wireless Service Providers
Affluent Heavy Users of Internet
Live Entertainment Events Attract More Affluent Consumers
Affluent Consumer Segment Includes More Frequent Moviegoers
Super-Affluent Consumers Are Frequent Travelers
Interest in Cruise Ship Vacations Rebounds among Top Tiers of Affluent
Consumers
Affluent Consumers and the Media
Newspapers Maintain Hold on Super-Affluent
Affluent Viewers less Likely to Turn to TV for Information
Premium Cable a Fixture in Affluent Homes
TV More Popular among Affluent Men than Women
Radio Important Information Source for Affluent Men
Internet Changes Media Habits of Affluent
Cellphone Important Media Platform for Affluent
Affluent Consumers Pay Attention to Out-of-Home Ads
Product Placement Effective Way to Reach Super-Affluent Consumers
Section I Overview of the Market
Chapter 2 Strategic Trends in the Affluent Consumer Market
Affluent Consumers in the Great Recession
Affluent Consumer Population Peaked in 2007
Table 2-1: Growth in the Population of Affluent Consumers by Selected Time
Periods, 2005-2009
Table 2-2: Number of Affluent Households Identified by Experian Simmons
National Consumer Study, Selected Time Periods 2005-2009
Survey Details Global Decline in Population of the Very Rich
Wealthy in the U.S. Share the Pain of Their Counterparts around the World
Research Suggests Affluent May Feel the Recession More
Average Income of Super-Affluent Subject to More Ups and Downs
Figure 2-1: Average Household Income of Super-Affluent Consumers, 2000-2008
Table 2-3: Mean Household Income 2000-2008, Super-Affluent vs. All Other
Consumers
Affluent More Likely to Claim to Be Worse Off Financially
Table 2-4: Financial Status of Affluent and Non-Affluent Consumers, Fall 2008
vs. Spring 2009
5. Pessimism Reigns among Super-Affluent Consumers
Table 2-5: Economic Outlook of Affluent and Non-Affluent Consumers, Fall 2008
vs. Spring 2009
Affluent More Afflicted by Feelings of Financial Insecurity
Table 2-6: Percent of Affluent and Non-Affluent Consumers Who Feel Financially
Secure by Selected Time Periods, 2005-2009
Even the Super-Affluent Lose Their Mojo
Table 2-7: Percent of Affluent and Non-Affluent Consumers Expressing Low
Level of Consumer Confidence by Selected Time Periods, 2005-2009
Table 2-8: Percent of Affluent and Non-Affluent Consumers Expressing High
Level of Consumer Confidence by Selected Time Periods, 2005-2009
Figure 2-2: Percent Expressing Low Consumer Confidence, Super-Affluent vs.
Non-Affluent Consumers
Figure 2-3: Percent Expressing High Consumer Confidence, Super-Affluent vs.
Non-Affluent Consumers
Spending Plans Reined In
Table 2-9: Spending Plans of Affluent vs. Other Consumers, Fall 2008 vs. Spring
2009
Affluent More Concerned about Their Financial Future in the Event of Job Loss
Affluent Consumers Surprisingly Hard Hit by Job Losses and Business Failures
Table 2-10: Percent of Affluent and Non-Affluent Consumers Reporting They
Lost Job, Were Laid Off or Went Out of Business by Selected Time Periods,
2005-2009
Dividend Income Down, Unemployment Compensation Up
Figure 2-4: Average Income from Interest, Dividends, Rental Income and Other
Property Income, Highly and Super-Affluent Consumer Units, 2005-2008
Figure 2-5: Aggregate Income from Unemployment Compensation and Veterans
Benefits, Highly and Super-Affluent Consumer Units, 2005-2008
Affluent Living in Trophy Houses Feel Pinch
Figure 2-6: Average Market Value of Homes Owned by Highly and Super-
Affluent Consumers by Selected Periods, 2004-2008
Figure 2-7: Number of Affluent Consumers Living in Houses Worth $1 Million or
More by Selected Periods, 2005-2009
A Glimmer of Hope in the Affluent Consumer Market
Affluent Consumer Market Starts to Stabilize
Increase in Household Net Worth for First Time in Two Years Fosters Optimism
Wall Street Bonuses Expected to Rebound in 2009
Optimism Starts to Return among Affluent Consumers
More Affluent Shoppers in High-End Stores
Table 2-11: Number of Highly and Super-Affluent Consumers Shopping in
Selected High-End Retail Stores in Last Three Months, 2007-2009
Chapter 3 Taking Advantage of Affluent Consumer Market Opportunities
How Marketers Are Adapting to Change in the Affluent Consumer Market
The New Normal Challenges Marketers in Affluent Consumer Market
Affluent Buyers Search for Value
6. Table 3-1: Changes in Shopping Behavior of Super-Affluent Consumers by
Selected Time Periods, 2005-2009
Table 3-2: Number of Highly and Super-Affluent Consumers Shopping at
Nordstrom and Nordstrom Rack, April 2008-December 2008 vs. November 2008-
June 2009
Figure 3-1: Percent of Super-Affluent Consumers Shopping at Costco in Last
Three Months by Selected Time Periods, 2008-2009
Marketers Combat “Luxury Shame”
“Stealth Sales” On the Increase
Some Marketers Focus on Protecting the Brand
Luxury Marketers Move Online
Discount High Fashion Websites Thrive
Customization Used as Strategy to Lure Affluent Buyers
Selected Opportunities in the Affluent Consumer Market
Affluent Consumers Continue to Offer Most Attractive Opportunities
Table 3-3: Average Household Income, Affluent vs. Other Households
Table 3-4: Average Annual Expenditures, Affluent vs. Other Consumer Units
Affluent Provide Bulk of Shoppers for Many Retailers
Table 3-5: Selected Affluent Consumer Market Opportunities Related to
Shopping in Stores in Last Three Months
Table 3-6: Selected Affluent Consumer Market Opportunities Related to Catalog
Shopping
Affluent Consumers Biggest Spenders Online
Table 3-7: Selected Affluent Consumer Market Opportunities Related to Online
Shopping
Affluent Consumers Prime Targets for Consumer Electronics Marketers
Table 3-8: Selected Affluent Consumer Market Opportunities Related to
Ownership of Cellphones
Table 3-9: Selected Affluent Consumer Market Opportunities Related to
Consumer Electronics
Leisure Pursuits of Affluent Provide Multiple Opportunities
Table 3-10: Selected Affluent Consumer Market Opportunities Related to Leisure
Activities
Affluent Consumers Vital to Travel Industry
Table 3-11: Selected Affluent Consumer Market Opportunities Related to Travel
Affluent Critical Element in Home Improvement Market
Table 3-12: Selected Affluent Consumer Market Opportunities Related to Home
Improvements and Furnishings
Affluent Hold Key to Automotive Market
Table 3-13: Selected Affluent Consumer Market Opportunities Related to
Automotive Vehicles
Affluent Main Driver of Financial Services
Table 3-14: Selected Affluent Consumer Market Opportunities Related to
Financial Services
Table 3-15: Selected Affluent Consumer Market Opportunities Related to
Investments Owned
7. Chapter 4: The Demographics of Affluence
Demographic Profile of Affluent Consumers
Population of Affluent Consumers Tops 61 Million
Table 4-1: Number of Affluent U.S. Adults, 2009
Gen-Xers and Younger Boomers Predominate
Table 4-2: Affluent Consumers by Gender and Age Group
Affluent Consumers Disproportionately Non-Hispanic White
Table 4-3: Households with Income of $100,000 or More by Race and Hispanic
Origin, 2008
Education Differentiates Affluent Consumers
Table 4-4: Affluent Consumers by Educational Achievement
Few Retirees among Affluent Consumer Population
Table 4-5: Employment Profile of Affluent Consumers
Multiple Earners Common in Affluent Households
Table 4-6: Number of Employed Adults in Household, Affluent vs. Other
Consumers
Vast Majority of Affluent Consumers Own Homes
Table 4-7: Affluent Consumers by Homeownership Status
Vacation Homes Part of Super-Affluent Lifestyle
Table 4-8: Ownership of Vacation Homes, Affluent vs. Other Consumers
Marriage More Common
Table 4-9: Affluent Consumers by Marital Status
Affluent Households Are Larger
Table 4-10: Affluent Households by Size of Household and Presence of Children
Where Affluent Consumers Live
Northeast Has the Most Super-Affluent
Table 4-11: Affluent Consumers by Region of Residence
Affluent More Likely to Congregate in Urban Centers
Table 4-12: Percent of Affluent Consumers Living in Selected Metro Markets
New York Metro Area Tops List of Affluent Metro Areas
Table 4-13: 40 Largest Metropolitan Areas Ranked by Number of Affluent
Households
Silicon Valley and Suburban Connecticut Have Highest Concentration of Affluent
Households
Table 4-14: 40 Largest Metropolitan Areas Ranked by Affluent Households as
Percent of All Households in Area
Chapter 5 Looking Ahead: The Affluent Consumer Market in 2010 and Beyond
Size of the Affluent Market
Defining the Affluent Market
Number of Affluent Households Tops 25 Million
Table 5-1: Number of Affluent Households by Amount of Household Income,
2008
Table 5-2: Affluent Consumer Segments as Percentage of Affluent Consumer
Households
Affluent Generate More than Half of U.S. Household Income
8. Table 5-3: Aggregate Household Income, Affluent vs. Non-Affluent by Category
of Affluent Household, 2008
Super-Affluent Have Super Impact on Affluent Consumer Market
Table 5-4: Aggregate Income of Affluent Households by Category of Affluent
Household
Factors Affecting the Growth of the Affluent Market
Optimism Gradually Returning amidst Uncertainty about the Future
Slow Economic Growth Expected in Near Term
Forecasters See Gradual Uptick in Global Luxury Market
American Affluent Consumers Expected to Lose Ground in Global Shift
Projected Growth of the Affluent Consumer Market
Forecasting Assumptions Analyzed
Affluent Consumer Market Will Grow 23% by 2014
Table 5-5: Projected Size and Growth of Affluent Market, 2009-2014
Section II How Affluent Consumers Manage and Spend Money
Chapter 6 How Affluent Consumers Manage Their Money
Key Trends in Attitudes toward Personal Finances
Affluent Lose Appetite for Risk
Table 6-1: Attitudes toward Risk, Affluent vs. Non-Affluent Consumers by
Selected Time Periods 2005-2009
Super-Affluent Show Increasing Interest in Getting Financial Information
Table 6-2: Interest in Obtaining Financial Information, Affluent vs. Non-Affluent
Consumers by Selected Time Periods 2005-2009
Financial Management Practices
Choice of Banking Institutions Differs across Income Lines
Table 6-3: Percent Owning Bank Accounts by Type of Account and Institution,
Affluent vs. Other Consumers
Frequent Credit Card Use a Hallmark of Affluence
Table 6-4: Use of Credit Cards, Affluent vs. Other Consumers
Even Affluent Carry Balances on Credit Cards
Table 6-5: Percent of Credit-Card Holders Paying Off Entire Credit-Card Balance
Each Month, Affluent vs. Other Consumers
Debit Cards Used Frequently
Table 6-6: Ownership and Use of ATM/Debit Cards, Affluent vs. Other
Consumers
Paying Bills Online Popular among Affluent
Table 6-7: Methods Used to Pay Bills, Affluent vs. Other Consumers
Affluent Taxpayers Look to CPAs
Table 6-8: Methods of Preparing Tax Returns in Last 12 Months, Affluent vs.
Other Consumers
Ownership of Investments and Insurance
Investment Ownership Analyzed
Table 6-9: Ownership of Investments, Affluent vs. Other Consumers
Insurance Vital Part of Affluent Lifestyle
9. Table 6-10: Ownership of Property and Vehicle Insurance, Affluent vs. Other
Consumers
Table 6-11: Value of Life Insurance Owned, Affluent vs. Other Consumers
Table 6-12: Percent with Health Insurance by Type Owned, Affluent vs. Other
Consumers
Chapter 7 How Affluent Consumers Spend Their Money
Overview
Consumer Units Defined
Affluent Consumers Have Disproportionate Impact on American Economy
Table 7-1: Expenditures of Consumer Units as Percent of Aggregate Consumer
Expenditures in the United States in 2008, Affluent vs. Non-Affluent
Affluent Consumers Wield Ever-Increasing Influence
Table 7-2: Expenditures of Consumer Units as Percent of Aggregate Consumer
Expenditures in the United States 2003-2008, Affluent vs. Non-Affluent
Huge Spending Gap between Affluent and Non-Affluent Consumers
Figure 7-1: Average Annual Expenditures in 2008, Affluent vs. Other Consumers
Many Differences between Affluent and Other Consumer Units
Table 7-3: Profile of Affluent and Other Consumer Units
Expenditure Patterns Reflect Differences in Available Choices
Table 7-4: Percent of Aggregate Consumer Expenditures, Affluent vs. Other
Consumer Units
How the Great Recession Has Affected the Way the Most Affluent Consumers
Spend Money
Latest Government Data Show Profound Shifts in Spending by Top Ranks of
Affluent Consumer Units
Highly Affluent Consumers Cut Expenditures
Restaurant Meals More Popular but Alcohol Consumption Down
Less Spent on Travel and Vacations
More of the Most Affluent Consumers Living in Rented Homes
Figure 7-2: Aggregate Expenditures on Rented Dwellings by Highly and Super-
Affluent Consumer Units, 2005-2008
Spending on Phone Service Stays Constant
Child Care Expenditures Drop Dramatically but Spending on Housekeeping and
Lawn-Care Services Stays the Same
Spending on Household Furnishings Declines Precipitously
Affluent Women Spend Less for Clothing, Men Spend about the Same
Affluent Spending on New Cars Drops off Cliff
Figure 7-3: Aggregate Expenditures on New Vehicles by Highly and Super-
Affluent Consumer Units, 2005-2008
Affluent Spend More on Car Repairs
Affluent Consumers Cut Back on Medical Spending
Spending on Pets Goes Up
Spending on Personal Care Shows Steady Increase
Table 7-5: Trends in Spending by Highly and Super-Affluent Consumer Units,
2005-2008
When Affluent Consumers Go Shopping in Stores
10. Super-Affluent Shoppers Have Different Profile
Table 7-6: Shopping Profile, Affluent vs. Other Consumers
Affluent Shoppers Attuned to Brand Names
Table 7-7: Attitudes toward Brands, Affluent vs. Other Consumers
Affluent Consumers Are Careful Shoppers
Table 7-8: Attitudes toward Prices and Sales, Affluent vs. Other Consumers
Incentive Offers Appeal to Affluent Consumers
Figure 7-3: Percent Using Cents-Off Coupons, Affluent vs. Other Consumers
Table 7-9: Percent Responding to Incentive Offers, Affluent vs. Other Consumers
Affluent Consumers Frequent Mall Visitors
Table 7-10: Percent Visiting Malls in Last 4 Weeks , Affluent vs. Other
Consumers
Target the Top Choice of Super-Affluent and Highly Affluent Women
Table 7-11: Department/Discount Stores Shopped in Last 3 Months, Affluent vs.
Other Women
Table 7-12: Department/Discount Stores Shopped in Last 3 Months, Affluent vs.
Other Men
Online and Catalog Shopping
Affluent Shoppers Depend on Internet
Table 7-13: Impact of the Internet on Shopping Behavior, Affluent vs. Other
Consumers
Super-Affluent Are Big Online Spenders
Table 7-14: Total Amount Spent on Internet Orders in Last 12 Months, Affluent
vs. Other Consumers
Table 7-15: Items Ordered from the Internet in Last 12 Months, Affluent vs. Other
Consumers
Affluent Consumers Turn to Catalogs More Often
Table 7-16: Profile of Catalog Shoppers, Affluent vs. Other Consumers
Following Fashion
Keeping up with Fashion More Important to Affluent Consumers
Table 7-17: Attitudes toward Fashion, Affluent vs. Other Consumers
Affluent Women More Likely to Buy Clothes
Table 7-18: Clothing Items and Accessories Bought in Last 12 Months, Affluent
vs. Other Women
Table 7-19: Clothing Items and Accessories Bought in Last 12 Months, Affluent
vs. Other Men
Watches Important to Super-Affluent
Table 7-20: Percent Buying Watches in Last 12 Months, Affluent vs. Other
Consumers
Affluent Women Use More Personal-Care Products
Table 7-21: Use of Personal-Care Products, Affluent vs. Other Women
Table 7-22: Use of Personal-Care Products, Affluent vs. Other Men
Section III Highlights of Affluent Consumer Behavior
Chapter 8 Taking Care of Themselves: Health and Well-Being in the Affluent
Consumer Market
11. Keeping Fit
Exercise Has High Priority
Table 8-1: Attitudes toward Exercise, Affluent vs. Other Consumers
Frequent Workouts Common
Table 8-2: Participation in Physical Fitness Programs, Affluent vs. Other Men
Table 8-3: Participation in Physical Fitness Programs, Affluent vs. Other Women
Top Sports Linked to Fitness
Table 8-4: Sports Played in Last 12 Months, Affluent vs. Other Men
Table 8-5: Sports Played in Last 12 Months, Affluent vs. Other Women
Staying Healthy
Fewer Wimps among the Affluent
Table 8-6: Attitudes toward Personal Health, Affluent vs. Other Consumers
Affluent Healthier than Other Americans
Table 8-7: Ailments in Last 12 Months, Affluent vs. Other Consumers
Visits to Doctors More Common
Table 8-8: Healthcare Professionals Consulted in Last 12 Months, Affluent vs.
Other Consumers
Trust in Physicians Lower
Table 8-9: Trust in Physicians, Affluent vs. Other Consumers
Super-Affluent Will Pay More for Medications
Table 8-10: Attitudes toward Brand-Name Medications, Affluent vs. Other
Consumers
Fewer Cigarette Smokers among the Affluent but Cigars More Popular
Table 8-11: Use of Tobacco Products, Affluent vs. Other Consumers
Healthy Eating Important to Affluent Consumers
Table 8-12: Attitudes toward Healthy Eating, Affluent vs. Other Consumers
Losing Weight a High Priority for Affluent Consumers
Table 8-13: Reasons for Watching Diet, Affluent vs. Other Consumers
Table 8-14: Attitudes toward Dieting, Affluent vs. Other Consumers
Chapter 9 Affluent Consumers and Their Homes and Cars
Affluent Consumers and Their Homes
Affluent Consumers Like to Entertain at Home
Table 9-1: Attitudes toward the Home, Affluent vs. Other Consumers
Home Décor of Interest to the Affluent
Table 9-2: Attitudes toward Home Improvement, Affluent vs. Other Consumers
Affluent Lead Way in Home Improvement Market
Table 9-3: Profile of Home Improvers, Affluent vs. Other Consumers
Affluent Big Spenders in Household Furnishings Stores
Table 9-4: Percent Purchasing Household Furnishings, Bed, Bath, Linens and
Appliances in Last 12 Months, Affluent vs. Other Consumers
Eating at Home
Cooking Attracts Super-Affluent Consumers
Table 9-5: Attitudes toward Cooking, Affluent vs. Other Consumers
Organic Food a Must for Many Super-Affluent Chefs
Table 9-6: Importance of Natural and Organic Foods, Affluent vs. Other
Consumers
12. Gourmet Foods Appeal
Table 9-7: Attitudes toward Food Styles, Affluent vs. Other Consumers
Affluent Like to Experiment with New Foods
Table 9-8: Attitudes toward Experimenting with New Foods, Affluent vs. Other
Consumers
The Affluent Auto Owner
Affluent Drivers Like to Drive Fast
Table 9-9: Driving Habits and Vehicle Use, Affluent vs. Other Consumers
Cars Tied to Self-Image
Table 9-10: Self-Image and Cars, Affluent vs. Other Consumers
Affluent Want Cars to be Fun to Drive
Table 9-11: Criteria for Buying a Car, Affluent vs. Other Consumers
Auto Safety Important
Table 9-12: Importance of Auto Safety, Affluent vs. Other Consumers
New Cars More Likely to Be Found in Affluent Owners’ Garages
Table 9-13: Attitudes toward New and Used Cars, Affluent vs. Other Consumers
Foreign Cars Highly Rated
Table 9-14: Attitudes toward Foreign Cars, Affluent vs. Other Consumers
Multiple Vehicles More Common
Table 9-15: Number of Vehicles in Household, Affluent vs. Other Consumers
Table 9-16: Vehicle Model Type Owned, Affluent vs. Other Consumers
One in Four Affluent Consumers Plans to Buy New Vehicle in Next Year
Table 9-17: Next Vehicle Purchase, Affluent vs. Other Consumers
Dealer Finance Works for Super-Affluent Buyers
Table 9-18: Method of Purchasing Most Recently Acquired Vehicle, Affluent vs.
Other Consumers
Chapter 10 How Affluent Consumers Spend Their Leisure Time
Overview
Affluent Consumers More Active in Their Spare Time
Table 10-1: Hobbies and Leisure Activities in Last 12 Months, Affluent vs. Other
Men
Table 10-2: Hobbies and Leisure Activities in Last 12 Months, Affluent vs. Other
Women
Audio Books Favored by Super-Affluent Readers
Table 10-3: Books Purchased in Last 12 Months, Affluent vs. Other Consumers
Home Entertainment
Home Electronics Appeal to Affluent
Table 10-4: Attitudes toward Consumer Electronics, Affluent vs. Other
Consumers
Affluent Households Filled with Electronics Gear
Table 10-5: Ownership of Selected Consumer Electronics Items, Affluent vs.
Other Consumers
Digital Photography Enters Affluent Lifestyle
Table 10-6: Ownership of Cameras, Affluent vs. Other Consumers
Affluent Prime Customers for Home Electronics Retailers
13. Table 10-7: Home Electronic Stores Shopped in Last 3 Months, Affluent vs.
Other Consumers
Table 10-8: Percent Shopping in Office Supply/Computer Stores in Last 3
Months, Affluent vs. Other Consumers
Table 10-9: Amount Spent on Software in Last 12 Months, Affluent vs. Other
Consumers
Keeping in Touch
Affluent Depend on Cellphones to Stay Connected
Figure 10-1: Percent Owning Cellphones, Affluent vs. Other Consumers
Table 10-10: Use of Cellphone as a Social Tool, Affluent vs. Other Consumers
Landlines Still Important
Table 10-11: Use of Cellphones, Affluent vs. Other Consumers
Affluent Prove Tough Customers for Wireless Service Providers
Table 10-12: Attitudes toward Wireless Service Providers, Affluent vs. Other
Consumers
Affluent Buy Additional Cellphone Services
Table 10-13: Use of Cellphones, Affluent vs. Other Consumers
The Online Affluent Consumer
Internet Has Major Impact on the Way Affluent Work and Play
Figure 10-2: Percent Using the Internet at Home, Affluent vs. Other Consumers
Table 10-14: Impact of the Internet on Lifestyle , Affluent vs. Other Consumers
Affluent Heavy Users of Internet
Table 10-15: Use of the Internet at Home, Affluent vs. Other Consumers
Online Activities Analyzed
Table 10-16: Online Activities in Last 30 Days, Affluent vs. Other Men
Table 10-17: Online Activities in Last 30 Days, Affluent vs. Other Women
Travel Sites Attract Affluent Consumers
Table 10-18: Websites Visited in Last 30 Days, Affluent vs. Other Consumers
Going Out
Hard Times Do Not Keep Affluent Consumers from Going Out
Table 10-19: Participation in Selected Entertainment Activities by Selected Time
Periods, 2005-2007
Live Entertainment Events Attract More Affluent Consumers
Table 10-20: Attendance at Live Entertainment Events in Last 12 Months,
Affluent vs. Other Consumers
Affluent Consumer Segment Includes More Frequent Moviegoers
Table 10-21: Movie Attendance, Affluent vs. Other Consumers
Super-Affluent Avoid Fast Food Restaurants
Table 10-22: Use of Family and Fast Food Restaurants, Affluent vs. Other
Consumers
The Affluent Traveler
Affluent Consumers More Likely to Use Travel Agents
Figure 10-3: Percent Using Travel Agents, Affluent vs. Other Consumers
Super-Affluent Consumers Are Frequent Travelers
Table 10-23: Domestic Travel Profile in Last 12 Months, Affluent vs. Other
Consumers
14. Most Affluent Consumers Travel Abroad
Table 10-24: Foreign Travel Profile in Last 3 Years, Affluent vs. Other
Consumers
Interest in Cruise Ship Vacations Rebounds among Top Tiers of Affluent
Consumers
Table 10-25: Cruise Ship Vacations, Affluent vs. Non-Affluent Consumers by
Selected Time Periods, 2007-2009
Chapter 11 Affluent Consumers and the Media
Print Media
Print Media Maintain Hold on Super-Affluent
Table 11-1: Attitudes toward Print Media, Affluent vs. Other Consumers
Table 11-2: Readership of Newspapers, Affluent vs. Other Consumers
Many Magazine Choices Similar
Table 11-3: Most Popular Magazines, Affluent vs. Other Women
Table 11-4: Most Popular Magazines, Affluent vs. Other Men
Television and Radio
Affluent Viewers less Likely to Turn to TV for Information
Table 11-5: Attitudes toward Television, Affluent vs. Non-Affluent Consumers
Premium Cable a Fixture in Affluent Homes
Table 11-6: Access to Cable Television, Affluent vs. Non-Affluent Consumers
Fox Gets Nod from Affluent
Table 11-7: Primetime Network Viewing Habits, Affluent vs. Non-Affluent
Consumers
TV More Popular among Affluent Men than Women
Table 11-8: Most Popular Cable Television Channels, Affluent vs. Other Women
Table 11-9: Most Popular Cable Television Channels, Affluent vs. Other Men
Table 11-10: Sports Events Watched Frequently on TV, Affluent vs. Other Men
Radio Important Information Source for Affluent Men
Table 11-11: Attitudes toward Radio, Affluent vs. Other Consumers
Table 11-12: Most Popular Radio Formats, Affluent vs. Other Men
Table 11-13: Most Popular Radio Formats, Affluent vs. Other Women
New Media
Internet Changes Media Habits of Affluent
Table 11-14: Impact of the Internet on Traditional Media Usage, Affluent vs. Non-
Affluent Consumers
Cellphone Important Media Platform for Affluent
Table 11-15: Use of Cellphones as Media Platform, Affluent vs. Other
Consumers
Receptivity to Advertising
Super-Affluent Consumers Depend on Ads
Table 11-16: Attitudes toward Advertising, Affluent vs. Non-Affluent Consumers
Affluent Consumers Pay Attention to Out-of-Home Ads
Table 11-17: Impact of Out-of-Home Advertising, Affluent vs. Non-Affluent
Consumers
Product Placement Effective Way to Reach Super-Affluent Consumers
Table 11-18: Impact of Product Placement, Affluent vs. Non-Affluent Consumers
15. Available immediately for Online Download at
http://www.marketresearch.com/product/display.asp?productid=2010386
US: 800.298.5699
UK +44.207.256.3920
Int'l: +1.240.747.3093
Fax: 240.747.3004