PR for small businesses
Tim Prizeman
PRmyBusiness.co.uk – July 2013
These slides
• On www.PRmyBusiness.co.uk later this week
• On www.SlideShare.com
• We will email them to you
• Recording o...
Tim Prizeman
 20+ years in PR
 primarily advising
owner-managed
businesses
 award-winning for
“limited budget”
campaign...
About PRmyBusiness
 Specifically for small
businesses & self-
employed
 Fixed-fee, pay-as-you-
go PR services at
everyda...
About us
• Public Relations agency specialising in smaller
businesses with limited budgets
• Central London based, with cl...
Businesses that use us include…
What is Public Relations?
 Established Media
 TV
 Radio
 Newspapers
 Magazines
 Trade Journals
 Online and print
What is Public Relations?
 Social Media
What is PR
Editorial in a publication or broadcast
– An interview
– A photograph
– An article you have written
NOT:
– Adve...
How PR helps small businesses
 New business
 Search Engine Optimisation
 Content for social media
websites
How PR helps small businesses
 Adds impact to direct
mailings
 Adds credibility
 Gives a buzz
How PR helps small businesses
 Adds impact to direct
mailings
 Adds credibility
 Gives a buzz
 The good news is it’s
f...
Start with your strategy
• Who (specifically) is your business aiming at
• Where are they and what media do they use
• Wha...
Start with your PR strategy
1. Who (specifically) is your
business aiming at
2. Where are they
3. What media do they use
4...
Creating news & comment
The creative element - what are you able to do that is
“newsworthy”
1. Your expertise
2. Your prod...
What makes a story
Topical
Important
or
amusing
Relevant
to
readership
PR tactics
• Press releases
• Photo opportunities
• Articles
• Case studies
• Press conference / press launch
• Meeting / ...
Easy PR #1 – advice articles
• 5 top tips to look great this summer
• 10 steps to make your house secure while on holiday
...
Easy PR #2
Have initiatives that link to things journalists are already
writing about:
• Seasonal: Christmas, Wimbledon, h...
Last month
• UK Volunteer Week
• My Money Week 2013
• Boy scouts’ Community
Week
• Make A Noise in Libraries
Fortnight
• H...
Easy PR #3
Do something a little bit unusual:
• Open days
• Invite kids or elderly (for local papers)
• Competition with p...
How we can help your business
• Writing and placing expert
articles
• Specific projects
• Writing and issuing press
releas...
Why us
• Fixed price “pay as you go” support
• Transparent low pricing
• Article placing - guaranteed coverage or money ba...
Special Discount
Creative Brainstorming &
Planning RRP £259+VAT
• Numerous ideas for PR activities to
generate valuable pr...
Special Discounts for
all Webinar Attendees
Article Placing Service RRP £349
• Our service guarantees that you will
have a...
Special Discounts for
all Webinar Attendees
Press Release Writing &
Distribution RRP £399
• Our service ensures an expertl...
To gain these discounts
• Choose a product from the shop
• Please do call me and the team first on 020 7242
2286 to discus...
Questions????
Contact us for PR advice
Email: PRHelp@PRmyBusiness.co.uk
Phone: 020 7242 2286
www.PRmyBusiness.co.uk/contact
Twitter: @PR...
Great PR tips for small businesses (from PR My Business webinar 23 July 2013)
Great PR tips for small businesses (from PR My Business webinar 23 July 2013)
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Great PR tips for small businesses (from PR My Business webinar 23 July 2013)

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PRmyBusiness is the specialist PR agency for small businesses and entrepreneurs looking to get great press coverage for their businesses - but on a limited Budget.

In this webinar we look at three great Public Relations techniques small businesses and start-ups can use to get great publicity for their business - and turn it into sales leads.

See further details about us and our pay-as-you-go fixed-price public relations services at https://www.prmybusiness.co.uk .

PRmyBusiness is a London Public Relations agency that represents small businesses based all over the UK

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Great PR tips for small businesses (from PR My Business webinar 23 July 2013)

  1. 1. PR for small businesses Tim Prizeman PRmyBusiness.co.uk – July 2013
  2. 2. These slides • On www.PRmyBusiness.co.uk later this week • On www.SlideShare.com • We will email them to you • Recording of this webinar available too
  3. 3. Tim Prizeman  20+ years in PR  primarily advising owner-managed businesses  award-winning for “limited budget” campaigns  Run PR services PRmyBusiness and Kelso Consulting
  4. 4. About PRmyBusiness  Specifically for small businesses & self- employed  Fixed-fee, pay-as-you- go PR services at everyday prices  Experienced PR agency team www.PRmyBusiness.co.uk
  5. 5. About us • Public Relations agency specialising in smaller businesses with limited budgets • Central London based, with clients all over the UK • Also work with SEO agencies to build high-value editorial links for their clients
  6. 6. Businesses that use us include…
  7. 7. What is Public Relations?  Established Media  TV  Radio  Newspapers  Magazines  Trade Journals  Online and print
  8. 8. What is Public Relations?  Social Media
  9. 9. What is PR Editorial in a publication or broadcast – An interview – A photograph – An article you have written NOT: – Advertisements – Sponsorships – Advertorial
  10. 10. How PR helps small businesses  New business  Search Engine Optimisation  Content for social media websites
  11. 11. How PR helps small businesses  Adds impact to direct mailings  Adds credibility  Gives a buzz
  12. 12. How PR helps small businesses  Adds impact to direct mailings  Adds credibility  Gives a buzz  The good news is it’s fun to do too!
  13. 13. Start with your strategy • Who (specifically) is your business aiming at • Where are they and what media do they use • What are their needs that you meet • What are your points of differentiation • What are your messages • What do you want them to do • Creative approach (ie the source of coverage)
  14. 14. Start with your PR strategy 1. Who (specifically) is your business aiming at 2. Where are they 3. What media do they use 4. What are their needs that you meet 5. What are your points of differentiation 6. What are your messages 7. What do you want them to do 1. Small & microbusiness owners 2. All over the UK 3. Numerous (across social, newspapers, online, broadcast) 4. Want to grow against better known, bigger competitors 5. Fixed-price, low cost, pay-as- you-go, easy to use 6. Various around the benefits of PR to small businesses and the ease of doing it 7. Make a purchase or join my mailing list
  15. 15. Creating news & comment The creative element - what are you able to do that is “newsworthy” 1. Your expertise 2. Your products 3. Linking to what’s happening in the outside world 4. Human interest 5. Stunts 6. Research & opinion polls
  16. 16. What makes a story Topical Important or amusing Relevant to readership
  17. 17. PR tactics • Press releases • Photo opportunities • Articles • Case studies • Press conference / press launch • Meeting / lunching / calling journalists • “Letters to the editor” • Stunts and events
  18. 18. Easy PR #1 – advice articles • 5 top tips to look great this summer • 10 steps to make your house secure while on holiday • The 5 most important questions to ask when interviewing job candidates • What the government’s new X regulation means for your business • The most common mistakes businesses make when buying software • 5 easy ways to cut the cost of your mortgage / utility bills
  19. 19. Easy PR #2 Have initiatives that link to things journalists are already writing about: • Seasonal: Christmas, Wimbledon, holidays, Valentine’s Day, New Year resolutions, the Budget • “In the news”: impact of current events and trends (eg bank lending, government legislation) • Topical themes: what are the hot topics at the moment (social media, big data, shops closing, themed days) www.prmybusiness.co.uk/pr-opportunities-forthcoming-dates/
  20. 20. Last month • UK Volunteer Week • My Money Week 2013 • Boy scouts’ Community Week • Make A Noise in Libraries Fortnight • Heart Rhythm Awareness Week • Annual Carer’s Week • Poop Scoop Week • Anne Frank Day • World Blood Donor Day • Bug Busting Day • Global Wind Day • Father’s Day List kept updated on: www.prmybusiness.co.uk/pr-opportunities-forthcoming-dates/
  21. 21. Easy PR #3 Do something a little bit unusual: • Open days • Invite kids or elderly (for local papers) • Competition with prize • Advice clinic • Quirky or counter-intuitive - Always think visually: publications (including online) are always desperate for interesting photos
  22. 22. How we can help your business • Writing and placing expert articles • Specific projects • Writing and issuing press releases (and the all important follow-up calls to journalists) • Regular / retained support
  23. 23. Why us • Fixed price “pay as you go” support • Transparent low pricing • Article placing - guaranteed coverage or money back • Track record in high-impact media 20% off all orders this month for seminar attendees
  24. 24. Special Discount Creative Brainstorming & Planning RRP £259+VAT • Numerous ideas for PR activities to generate valuable press coverage. • Leave with a timetable of relevant events, anniversaries, scheduled features and other “media hooks” • Special offer: £215 (normally £259) • OFFER CLOSES 31 July • Go to: www.prmybusiness.co.uk/shop-2/
  25. 25. Special Discounts for all Webinar Attendees Article Placing Service RRP £349 • Our service guarantees that you will have an article (written by us on your behalf) appear in a publication of your choice. • Today’s offer: £290 • OFFER CLOSES 31 July • Go to: www.prmybusiness.co.uk/shop-2/
  26. 26. Special Discounts for all Webinar Attendees Press Release Writing & Distribution RRP £399 • Our service ensures an expertly drafted & distributed release (with follow-up calls to target journalists) • Today’s Offer: £330 • OFFER CLOSES 31 July • Go to: www.prmybusiness.co.uk/shop-2/
  27. 27. To gain these discounts • Choose a product from the shop • Please do call me and the team first on 020 7242 2286 to discuss your requirements • Add it to the shoppoing cart • In the Coupon box add: junewebinar • Select “Apply Coupon” and go to the Checkout Applies to all products in the store: www.prmybusiness.co.uk/shop-2/
  28. 28. Questions????
  29. 29. Contact us for PR advice Email: PRHelp@PRmyBusiness.co.uk Phone: 020 7242 2286 www.PRmyBusiness.co.uk/contact Twitter: @PRmyBusiness

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