The document provides a 3-year financial plan for a new business and annotations for a cash flow projection. It outlines objectives to invest $20,000 annually in internet servers and hiring a search engine optimizer. The cash flow projection lists sources of cash including a $10,000 personal investment and loans. It estimates $5,000 in initial equipment and supplies and $2,000 in security deposits. A bookkeeper is needed to manage payments from users and advertisers since the business does not directly handle money.