This document outlines Miguel Salas' personal brand exploration project. It provides details about his identity, including his military background. It states he wants to work in marketing in the technology industry. It identifies his target audience as corporate employees at Apple and lists some of their key characteristics. It outlines Miguel's short, mid, and long term goals. It analyzes his skills and credentials. It provides examples of networking and marketing events he plans to attend. It lists his education and areas of professional development. His brand position and promise are stated. Finally, it includes a draft self-promotion paragraph.