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Week 4, day 4
- 2. 2 UNTIL NOW Institutions v Individuals Biz-Corp Phase Taxes, Structures Relationships Soft Power and Philanthrocracy (using structures)
- 3. 3 LAST TIME Human Nature and Biz-Politics Micro to Macro Bias & Love f(Loneliness) = Camaraderie Why: Leverage 2 Asymmetries and Non-Verbal Cues Money = Innuendo —> Indirect Speech How: Deliberate Intent, Lobbying, Complexity, Astroturfing, Data
- 4. 4 TODAY What is the function of CSR? What is it? Why? What is it not? The Perfect CSR Soft Power? Philanthrocracy?
- 5. WHAT IS CSR?
- 6. 6 CSR | A Brief History Corporates v Apartheid The Sullivan Principles The Power of MNCs Profitable Do-Gooders
- 7. 7 CSR TODAY | MAYBELLINE? O.P.M Philanthropy ≠ Philanthropy Robin Hood v CEO Personal wealth The Bill The Agency problem
- 8. 8 CSR TODAY | The 2 Key Qs Long-term profitability? Public Good?
- 9. WHY CSR?
- 10. 10 WHY CSR? (R.O.I)2 Glamor: Chance to speak at Clinton- Global Initiative Public embarrassment Genuineness and Compassion
- 11. 11 WHY CSR? “First and foremost, my shareholders are the most important thing.” Marc Benioff
- 12. 12 WHY CSR? “The social responsibility of business is to increase its profits.” Milton Friedman, 1970
- 14. 14 #1 Codes Imagine a Golden Code, then a Platinum Code… Abstraction is inversely proportional to meaning
- 15. 15 #2 Contradictions NIMBYism Toyota’s Hybrid Prius and Fuel Law Opposition
- 16. 16 #3 How to Judge? Judge by Motives? Judge by Results?
- 17. 17 #4 Belief: Must forgo profits But, if a business benefits, it will sustain itself and do more charity in the long run. So?
- 19. THE PERFECT CSR
- 20. 20 What to do? Pernicious CSR Delusional CSR Borrowed Virtue Skin in the game Good MgmtRaises Profits Reduces Profits Raises Social Welfare Reduces Social Welfare
- 21. 21 ENTICE or BULLY Nestle’s Infant Formula McDonalds and Wendy’s Patagonia
- 22. 22 Other Arms Length Philanthropy Should you subcontract charity? Risk Management Reputation Insurance Undo the harms Cigarette, Mining, Soft Drinks
- 23. 23 IS CSR, REALLY CSR? “As to the meaning of "corporate social responsibility," Friedman and I would agree: If a certain action improves the corporation's bottom line, there's no point in labeling it "socially responsible." It's just good business.” Robert Reich, UC Berkeley
- 24. 24 BLURRED LINES? Spirit v Letter Doing well by doing good The Green Lumber Fallacy
- 25. 25 BUT… DONATION — ADVERTISING = TRUE CSR
- 26. SOFT POWER
- 27. 27 POWER Machiavelli: Better to be feared… The Power Paradox Soft, relational, reputation-based
- 28. 28 THE SOFT POWER 30 “In today's global information age, victory often depends not on whose army wins, but on whose story wins.” STORYTELLING IS IMPORTANT
- 31. PHILANTHROCRACY
- 32. 32 PHILANTHROPY f ( philanthropy ) = Soft Power 3 Things: Causes Structures/Vehicles An Investor Mindset Social Returns, VPs
- 33. 33 A BRIEF HISTORY OF PHILANTHROPY Carnegie, Rockefeller Economic Capital Symbolic Capital Foundations run by suits Skin in the game
- 34. 34 THE LIMITED RANGE OF PHILANTHROPY Quality or Quantity Vaccinations v Eradication “Changed Life” Affected v Changed Abstract high ideals MacroBS?
- 35. 35 PERSONAL SOFT POWER A colleague shares something deep. What do you do? Yes? No? Tell me More? Precision Q+A