The document analyzes Intel's economic and business data, highlighting its dominant position in the semiconductor industry with a 93% market share and significant barriers to entry for competitors like AMD and Microsoft. It discusses macroeconomic factors such as GDP growth, inflation, and unemployment rates, detailing Intel's revenue trends and competitive challenges amid the COVID-19 pandemic. Recommendations for Intel include maintaining current product prices, focusing on R&D, and enhancing its marketing strategies to adapt to evolving market demands.

1. WEEK 3 ASSIGNMENT: RESEARCH ANALYSIS FOR
BUSINESS 1
WEEK 3 ASSIGNMENT: RESEARCH ANALYSIS FOR
BUSINESS 1
Analysis of Intel’s Economic Data and Business Data
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ECO561
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Analysis of Intel’s Economic Data and Business Data
1.) Intel is the American global technology company that has
the most dominant and pervasive technology. It is the largest
producer of semiconductor chips and has invented a series of
microprocessors. Intel primarily operates in a monopoly as it
has various competitive advantages that are hard to replicate by
most companies around the world. Intel has a market share of
about 93% (Rexaline, 2019). It operates in a monopoly with a

2. competitive fringe. (Bolded Section above is what the
instructors feedback pertained to)
2.) One of its biggest competitors is Microsoft and Advanced
Micro Devices (AMD). Barriers to entry are patents obtained by
companies to prevent other companies from replicating their
technology. Vertical integration is another barrier that is a
strategy employed by companies whereby they control their
highly specialized supply chain. Contract with PC
manufacturers can also be a hindrance to entering the
microprocessor market. Intel leveraged on a 10-period
unprecedented growth and became a primary supplier of the
microprocessor to the PC industry, deriving enormous revenues
to expand.
3.) The U.S. economy is in the expansion phase since 2009. As
of January 2019, under the current administration, the economy
is growing healthy from 2% to 3%. Expansion reached its peak
as there are no significant changes in inflation. The real gross
domestic product (GDP) has an average growth rate of 2.3%.
The Trump Tax Act, which reduced the corporate tax rates,
increased investment. The real GDP of the United States in
2019 amounted to $19,073 trillion. (Refer to Graph 1 in the
Appendix)
The annual inflation rate for the U.S. is 1.5% for the year ended
March 2020 as compared to 2.3% in the preceding year. Annual
rates of inflation were calculated using 12-month selections of
the Consumer Price Index, which is published monthly by the
Labor Department's Bureau of Labor Statistics (BLS) (Macro
trends, 2020). (Refer to Graph B)
The rate of unemployment in the United States for 2020, pre-
COVID-19, was 4.4% which is the same as it was in 2017. It has
a reasonably flat curve, which means there is no significant
change in the rate of unemployment in the past three years.
(Amaded, 2020). The federal fund rate of the United States is
0.05%, which is relatively low as compared to 2.43% in the
preceding year. (Refer to Graph C)

3. Keeping the federal fund rate low is an expansion strategy in
order to strengthen the economy as savings are passed on to
consumers in the form of low-priced loans. (Refer to Graph D)
The rate for borrowing funds, also known as the prime rate, of
The United States, is 3.25% compared with 5.5% in the
preceding year. It is the underlying index for lines of credit and
various kinds of loans. (Refer to Graph E)
During this current COVID-19 epidemic, we are seeing a
recession in this period of decline in total output, income, and
employment. We are hoping this downturn is temporary and that
we can recover from it.
4.) Intel’s net revenue was recorded at $71.97 billion in 2019,
$78.85 billion in 2018, and $62.76 billion in 2017. Market
growth reached an expected level in 2019 due to which Intel
failed to meet customer demands for computer chips.
Consequently, AMD worked to expand its business by launching
efficient computer chips. The competition is likely to intensify
as the AMD group is planning to launch the latest technology
products. However, the demand curve for Intel products is
upward sloping as it expects a trajectory in revenue in the
upcoming years. The company should expand its manufacturing
capabilities in order to retain their market share. Intel should
work harder on R&D projects in order to bring innovation in
their products that have tech specifications comparable to
competitors' products (Refer to Graph 2 in the Appendix). Intel
can obtain patents on its latest tech tools in order to prevent
competitors from replicating their designs (Haider, 2020).
As shown in Graph 3 in the Appendix, the quarterly revenue
implicates that Intel took a hit in a couple of quarters, and this
allowed multiple competitors to increase their market share to a
certain degree. However, Intel was able to bounce back and take
on different issues, which caused a performance lag in the early
2019 and henceforth, towards the end of 2019 and start of 2020,

4. Intel was able to improve and regain its production capability
which allowed the quarterly revenue in millions to rise. Intel
has been able to maintain the growth rate of the quarterly
revenue in early 2020 as well. However, it can be said that the
overall impact of the new COVID-19 pandemic has had varying
effects on Intel's product demand. Since countless multinational
companies and small enterprises have started to implement the
work-from-home strategy, it was evident that new infrastructure
is required for the employees to maintain the same efficiency
level in the workplace as they are now doing from home. In
March, the COVID-19 pandemic had caused many laptop
providers to label their laptop inventory as "out of stock". The
"out of stock" status reflects how the essential laptop elements,
including Microprocessors made by Intel, are now demanded
across the corporate industry. The Economic Times author
Writankar Mukherjee recently wrote in his article, "Laptop, I.T.
accessories demand spikes in India amid coronavirus outbreak"
(Mukherjee, 2020).
5.) In order to determine the price elasticity of demand, which
can be explained as "an economic measure of the change in
quantity demanded or purchased in-relation to its change in
price," we need to obtain the price list of the products produced
by intel corporation (Kenton, 2018). The price list can be
obtained from intel's server of investor relations, which
provides a detailed CPU Price List. Moreover, another data set
that will be utilized is the quantity of the products made by intel
sold in the current technological market. There can be multiple
ways to obtain an idea of the intel's overall sale. For example,
Reuters.com provided information that Intel sold $1 billion of
artificial intelligence chips in 2017. Therefore, we can obtain an
estimate of Intel's overall sales by dividing the revenue
generated by the individual price of each artificial intelligence
chip (Nellis, 2018). If we try to obtain information on the
substitutes available to an individual intel buyer, we can easily
narrow down to the main competitors who sell similar products.
These manufacturers include IBM, Oracle, ASUS, and NVIDIA.

5. For example, laptop manufacturers such as Dell or H.P. have a
wide variety of substitutes available, which they can obtain
from the multiple competitors available in the market (Craft,
2020). The results of the elasticity can take the following form:
Elasticity
Impact
Elasticity > 1
Demand is elastic, and it will relatively decrease
Elasticity < 1
Demand is inelastic, and it will relatively increase
Elasticity = 1
Proportionate Changes.
Given the current availability of substitutes and the presence of
competitors, it can be concluded that the current elasticity of
demand for the products formed by intel will continue to lye
somewhere above 1. If the firm decides to increase the price,
the customers are likely to shift to a cheaper option.
6.) When we observe the market where Intel is one of the
leading firms, the main costs can be broken down into Fixed
Cost and Variable Costs. Fixed Costs include, but are not
limited to, research and development costs, salaries, insurance
cost, and cost of land and infrastructure, including overall
factory electricity and other miscellaneous costs. Variable Costs
include, but are not limited to, labor costs for hourly rate
employees, cost of raw materials, and production supplies. For
Intel, it can be realized that the main cost component of the cost
of production is the capital spent on research and development
since the market is an innovation-driven market. Any firm in
their particular market needs to spend considerably more on
R&D than other markets. Moreover, the cost of raw material is
relatively lower since most of the raw materials are
manufactured in house by intel's subunits, which do not charge
for the finished product. Refer to Graph F as a reference to
illustrate the following information: Fixed Costs are constant as
output increases; the curve is a horizontal line on the cost

6. graph. Variable Costs curve slopes up at an accelerating rate,
reflecting the law of diminishing marginal returns ("Costs of
production", 2019).
7.) In terms of Intel's non-price strategies, they need to focus
more on specific social norms and observe how differently other
huge corporations are going about their marketing campaigns,
allowing them to leave a mark on the heart of the customers and
connect to them on a personal level. Furthermore, Intel does not
sell directly to a customer; in fact, they rely on a distributor,
which takes a considerable chunk of the overall profit. Intel
could implement a new business strategy and strive to find
novel methods of approaching potential new intel users, in order
to increase the overall pool of units sold.
8.) My recommended action after a careful market analysis
would be to maintain the price at which the products are
currently being sold, and in case Intel wishes to increase the
prices; there should be a gradual increase given there are
multiple competitors ready to invest and obtain intel's market
share. The government of the United States is now trying to
reduce the number of manufacturing jobs that are today
outsourced to the labor market of different countries. It can be
seen by the recent tariffs on trade with Mexico regarding
medical equipment. Moreover, given the current business cycle,
Intel needs to plan for the future while keeping in mind the
progression of the American government.
Appendix
The Appendix mainly shows how different trends have
developed over the past few years and how different
macroeconomic indicators have caused a change in the
organizational performance of Intel. The quarterly revenue
graph depicts the early 2019 decline and further shows how the
company was able to bounce back. Moreover, we can use the
rest of the graph to depict the way macroeconomic indicator
Gross Domestic Product can have an impact on the yearly sales

7. of the Intel products. It allows us to take into account the
average well-being, income levels, and performance of the
economy and how these factors have impacted the demand for
Intel's products.
(Graph 1: Intel’s Business Cycle using GDP)
Appendix (Continued)
(Graph 2: Intel’s Net Revenue over 3 Years)
(Graph 3: Intel’s Quarterly Revenue)
References
Amaded, K. (2020, March). Where Are We in the Current
Business Cycle? Retrieved from The balance.
Costs of production(2019). Retrieved from
https://www.economicsonline.co.uk/Business_economics/Costs.
html
Craft. (2020). Intel Competitors . Retrieved from
https://craft.co/intel/competitors
Haider, A. (2020). Intel faces mounting challenge from AMD
amid supply-chain struggles. Retrieved from S&P Global.
Kenton, W. (2018). Price Elasticity of Demand. Retrieved from
Investopedia :
https://www.investopedia.com/terms/p/priceelasticity.asp
Nellis, S. (2018). Intel sold $1 billion of artificial intelligence
chips in 2017. Retrieved from Reuters .
Rexaline, S. (2019, December 31). Intel Vs. AMD: Reviewing
The Rivalry As CPU Market Shares Shift. Retrieved from

8. Yahoo Finance
Quaterly Revenue
43830 43738 43646 43555 43465 43373
43281 43190 20209 19190 16505 16061
18657 19163 16962 16066
Sheet1CriteriaHighly Developed (4 Points)Developed (3
Points)Emerging (2 Points)Baseline (1 Point)Components of
Assignment (Weight x1.5) All 4 components of the assignment
were included and well-developed3 out of 4 components of the
assignment were included and developed 2 components of the
assignment were included OR components not well-developed
and missing detailIncomplete submission regarding the 4
required components. Very little detail included in the
componentsReflection (Weight x4) In-depth engagement of
prior learning (past experiences inside and outside of the
classroom) and in a way that demonstrates reflection on the
larger world while incorporating prior attitudes, assumptions, or
beliefs. Engages prior learning (past experiences inside and
outside of the classroom) and in a way that demonstrates
reflection on the larger world while attempting to incorporate
prior attitudes, assumptions, or beliefs. Reflection may be
slightly underdeveloped. Somewhat engages prior learning
(past experiences inside and outside of the classroom) and
reflects on the larger world and prior attitudes, assumptions, or
beliefs. Reflection may be underdeveloped and/or not explicitly
linked to prior attitudes, assumptions, or beliefs. Limited
engagement of prior learning (past experiences inside and
outside of the classroom) at a surface-level. Reflection is
underdeveloped and not explicitly linked to prior attitudes,

9. assumptions, or beliefs. Initiative (Weight x2) Completes
required work, generates and pursues opportunities to expand
knowledge, skills, and abilities. Completes required work,
identifies and pursues opportunities to expand knowledge,
skills, and abilities. Completes required work and identifies
opportunities to expand knowledge, skills, and
abilities. Completes required work, but does not identify
opportunities to expand knowledge, skills, and
abilities. Transfer and Application (Weight x4)Independently
adapts and applies knowledge, skills, abilities, or methodologies
gained from previous learning to innovatively solve complex
problems or issues while demonstrating a broadened perspective
or worldview. Adapts and applies knowledge, skills, abilities, or
methodologies gained from previous learning to solve problems
or explore issues while demonstrating an increasing
understanding of perspective or worldview. Attempts to use
knowledge, skills, abilities, or methodologies gained from
previous learning with surface-level application to new
situations to better understand problems or solutions. Discusses,
but does not apply or demonstrate a deeper understanding of
knowledge, skills, or methodologies gained from previous
learning to new situations. Writing Mechanics (Weight
x1)Uses language that skillfully communicates meaning to
readers with clarity and fluency and is virtually error-freeUses
straightforward languae that generally conveys meaning to
readers and has few errors. Writing includes sentence variety,
precise language, and varied vocabulary.Uses language that
generally conveys meaning to readers with clarity, although
writing may include some errors (lacking sentence variety or
precise and varied language) that detract from meaning.Uses
language that sometimes impedes meaning because of errors in
usage (e.g. does not include sentence variety or precise and
varied language)
PSY 100 Get Off Your Computer Assignment #1
Applying Psychology to Your Life: Developing your

10. Stress/Health Profile
As noted in your text, chronic stress (long-term reactions to
stressors) and daily hassles can be damaging to your physical
and psychological health. No one can avoid stress. However,
there are a number of factors that can either contribute to
becoming overwhelmed by stress or to flourishing in spite of it.
For example, having a sense of control, social support,
relaxation, and a sense of meaning can all contribute to
effectively combating the effects of stress.
In this exercise, you will complete a number of scales to help
you determine your stress level, how you respond to and cope
with stress, and resources you have to combat stress. You will
use the results of these scales to develop your personal stress
profile. To make the exercise more fun, you might want to have
you partner, spouse, or friend complete the scales too. That way
you can compare your stress profiles.
WHAT YOU MUST DO TO CREATE YOUR PROFILE
A. Print, complete, and score the following scales. Do NOT
READ HOW TO SCORE A SCALE UNTIL AFTER YOU HAVE
COMPLETED IT.

11. 1. Stressed Out
2. Susceptibility to Stress (SUS)
3. Response to Stress Scale
4. Are you a Type A or Type B?
5. Coping with Stress
6. Multidimensional Health Locus of Control
7. Locus of Control
8. Life Orientation Test
B. Identify at Least 5 of Your Personal Stressors and 5
Daily Hassles
C. Using the information gathered in A and B, write a 3-5 page
self-reflection paper that includes the following sections:
1. Discuss your scores on each of the above scales and write a
couple of brief statements about what that score means for you.
Were you surprised by the score(s)? Did the results of the scales
resonate with your perception of your stress level?
2. Incorporating information from your text and other academic
sources, provide a summary of your stressors and life hassles.
3. Incorporating information from your text and other academic
sources, provide a summary of what you might do to reduce
your stress.
4. Discuss the issue of personal stress as it relates to
psychological well-being. Relate your own results and thoughts
about your experience with these scales to the information
provided in the text and other academic sources.
Paper Guidelines and Rubric
· Your paper MUST have all 4 sections described in part C of
the assignment
· You must include your textbook and at least one peer-
reviewed journal article as references

12. · In-text citations and references should be documented in APA
format
· Paper should be 3-5 pages double spaced
Scale #1 Stressed Out?
This scale will assess your general level of stress.
Indicate your degree of agreement with each statement by
placing a number in the blank before it. Use the following scale.
4 = very often
3 = fairly often
2 = sometimes
1 = almost never
0 = never
____ 1. How often have you been upset because of something
that happened unexpectedly?
____ 2. How often have you felt that you were unable to
control the important things in your life?
____ 3. How often have you felt nervous and “stressed”?
____ 4. How often have you felt confident about your ability to

13. handle your personal problems?
____ 5. How often have you felt that things were going your
way?
____ 6. How often have you been able to control irritations in
your life?
____ 7. How often have you found that you could not cope with
all the things that you had to do?
____ 8. How often have you felt that you were on top of
things?
____ 9. How often have you been angered because of things
that were outside your control?
____ 10. How often have you felt difficulties were piling up so
high that you could not overcome them?
In obtaining your total score, use the following scale to reverse
the number you placed before items 4, 5, 6, and 8: 4 = 0, 3 = 1,
2 = 2, 1 = 3, and 0 = 4. Then, add the numbers in front of all 10
items.
How You Measure Up
Stress levels vary among individuals-compare your total score
to the averages below:
AGE GENDER MARITAL STATUS
18-29….14.2 Men 12.1 Widowed
12.6
30-44 13.0 Women 13.7 Married or living
with 12.4
45-54 12.6 Single or never wed
14.1

14. 55-64 11.9 Divorced
14.7
65-over 12.0 Separated
16.6
Scale # 2 Susceptibility to Stress (SUS)
How susceptible you are to stress depends upon a mix of your
health behaviors, life-style, and resources for coping with
stress. This test will help you determine your level of
susceptibility and the factors that contribute to it. Fill in 1 (
ALMOST ALWAYS) to 5 (NEVER) according to how
much of the time an item is true of you.
___ 1. I eat at least one hot, balanced meal a day.
___ 2. I get 7-8 hours sleep at least 4 nights a week.
___ 3. I give and receive affection regularly.
___ 4. I have at least one relative within 50 miles on whom I
can rely.
___ 5. I exercise to the point of perspiration at least twice a
week.
___ 6. I avoid tobacco use (cigarettes, pipe, cigars, snuff,
chewing tobacco).
___ 7. I consume fewer than 5 alcoholic drinks per week.
___ 8. I am the appropriate weight for my height.
___ 9. I have an income adequate to meet basic expenses.
___ 10. I get strength from my religious beliefs.

15. ___ 11. I regularly attend club or social activities.
___ 12. I have a network of friends and acquaintances.
___ 13. I have one or more friends to confide in about personal
matters.
___ 14. I am in good health (including eyesight, hearing, teeth).
___ 15. I am able to speak openly about my feelings when angry
or worried.
___ 16. I have regular conversations with the people I live with
about domestic problems (e.g., chores, money, and daily living
issues).
___ 17. I do something for fun at least once a week.
___ 18. I am able to organize my time effectively.
___ 19 I drink fewer than 3 cups of coffee (or tea or cola
drinks) per day.
___ 20. I take quiet time for myself during the day.
___ 21. I have an optimistic outlook on life.
Source: Susceptibility to Stress scale from the Stress Audit,
version 5.0-OS, developed by Lyle H. Miller and Alma Dell
Smite. Copyright 1987, 1994 Biobehavioral Institute of Boston.
Scoring: To obtain your total score, simply add the numbers you
placed in front of the 21 items, and subtract 21. Any number
over 32 indicates susceptibility to stress. A total score between

16. 52 and 77 suggests serious susceptibility, and over 77 means
extreme susceptibility.
Scale 3# Response to Stress
Indicate how often each of the following happens to you, either
when you are experiencing stress or following exposure to a
significant stressor. Use the following scale:
0 = never
1 = once a year
2 = every few months
3 = every few weeks
4 = once or more each week
5 = daily
Cardiovascular symptoms Skin symptoms
___ Heart pounding ___ Acne
___ Heart racking or beating erratically ___
Excessive dryness of skin or hair
___ Cold, sweaty hands ___ Dandruff
___ Headaches ___ Perspiration
___ Subtotal ___ Subtotal
Respiratory symptomsImmunity symptoms
___ Rapid, erratic, or shallow breathing ___ Allergy
flare-up
___ Shortness of breath ___ Catching
colds
___ Asthma attack ___ Catching the flu
___ Difficulty in speaking because of poor breathing
___ Skin rash
___ Subtotal ___ Subtotal

17. Gastrointestinal symptomsMetabolic symptoms
___ Upset stomach, nausea, or vomiting ___
Increased appetite
___ Constipation ___ Increased
craving for tobacco or sweets
___ Diarrhea ___ Thoughts racing or
difficulty sleeping
___ Sharp abdominal pains ___ Feelings of
crawling or nervousness
___ Subtotal ___ Subtotal
Muscular symptoms ___ Overall
symptomatic total (add all
___ Headaches (steady pain) seven
subtotals)
___ Back or shoulder pains
___ Muscle tremors or hands shaking
___ Arthritis
___ Subtotal
Source: Allen, R., & Hyde, D. (1980). Investigations in stress
control, Burgess Publishing, Minn.
Score: Total scores between 0 and 35 indicate a low level of
physical stress symptoms and little danger to long-tem physical
health. Scores between 36 and 75 are judged to be average and
are associated with an increased likelihood of
phychophysiological illness. However, there may be no
immediate threat to physical health. Scores between 76 and 140
suggest excessive physical stress symptoms; respondents with
such high scores should probably take deliberate action to

18. reduce their level of stress and thus to ward off the possibility
of psychophysiological disorder.
Scale # 4: Are You a Type A or a Type B?
You can get a general idea of which personality type you more
closely resemble by responding to the following statements.
Reach each statement and circle one of the numbers that follow
it, depending on whether the statement is definitely true for
you, mostly true, mostly false, or definitely false. Scoring is
explained below.
1 = definitely true 2 = mostly true 3 = mostly false 4 =
definitelyfalse
1. I am more restless and fidgety than most people.
1 2 3 4
2. In comparison with most people I know, I’m not very
involved in my work. 1 2 3 4
3. I ordinarily work quickly and energetically.
1 2 3 4
4. I rarely have trouble finishing my work.
1 2 3 4
5. I hate giving up before I’m absolutely sure I’m licked.
1 2 3 4
6. I am rather deliberate in telephone conversations.
1 2 3 4
7. I am often in a hurry.
1 2 3 4
8. I am somewhat relaxed about my work.
1 2 3 4
9. My achievements are considered to be significantly higher
than those of
most people I know.
10. Tailgating bothers me more than a car in front slowing me
up. 1 2 3 4

19. 11. In conversation, I often gesture with hands and head.
1 2 3 4
12. In rarely drive a car too fast.
1 2 3 4
13. I prefer work in which I can move around.
1 2 3 4
14. People consider me to be rather quiet.
1 2 3 4
15. Sometimes I think I shouldn’t work so hard, but something
drives me. 1 2 3 4
16. I usually speak more softly than most people.
1 2 3 4
17. My handwriting is rather fast.
1 2 3 4
18. I often work slowly and deliberately.
1 2 3 4
19. I thrive on challenging situations. The more challenges I
have the better. 1 2 3 4
20. I prefer to linger over a meal and enjoy it.
1 2 3 4
21. I like to drive a car rather fast when there is not speed limit.
1 2 3 4
22. I like work that is not too challenging.
1 2 3 4
23. In general, I approach my work more seriously than most
people I know. 1 2 3 4
24. I talk more slowly than most people.
1 2 3 4
25. I’ve often been asked to be an officer of some group or
groups. 1 2 3 4
26. I often let a problem work itself out by waiting.
1 2 3 4
27. I often try to persuade others to my point of view.
1 2 3 4
28. I generally walk more slowly than most people.
1 2 3 4

20. 29. I eat rapidly even when there is plenty of time.
1 2 3 4
30. I usually work fast.
1 2 3 4
31. I get very impatient when I’m behind a slow driver and
can’t pass. 1 2 3 4
32. It makes me mad when I see people not living up to their
potential. 1 2 3 4
33. I enjoy being around children.
1 2 3 4
34. I prefer walking to jogging.
1 2 3 4
35. When I’m in the express line at the supermarket, I count the
number of
items the person ahead of me has and comment if it’s over
the limit. 1 2 3 4
36. I enjoy reading for pleasure.
1 2 3 4
37. I have high standards for myself and others.
1 2 3 4
38. I like hanging around talking to my friends.
1 2 3 4
39. I often feel that others are taking advantage of me or being
inconsiderate. 1 2 3 4
40. If someone is in a hurry, I don’t mind letting her or her go
ahead of me. 1 2 3 4.
Scoring:
For each statement, two numbers represent Type A answers and
two numbers represent Type B answers. Use the scoring sheet to
determine how many TYPE A and Type B answers you gave.
For example, if you circled 1, definitely true, for the first
statement, you chose a Type A answer. Add up all your Type A
answers and give yourself plus 1 point for each of them. Add up
all of your Type B answers and give yourself minus 1 point for
them.

21. 1. 1, 2 + A; 3, 4 = B 11. 1, 2, = A; 3, 4 = B 21. 1, 2 = A; 3, 4
= B 31. 1, 2 =A; 3, 4 = B
2. 1, 2 = B; 3, 4 = A 12. 1, 2 = B; 3, 4 = A 22. 1, 2 = B; 3, 4
=A 32. 1, 2 = A; 3, 4 = B
3. 1, 2 = A; 3, 4 = B 13. 1, 2 = A; 3, 4 = B 23. 1, 2 = A; 3, 4
= B 33. 1, 2 = B; 3, 4 = A
4. 1, 2 = B; 3, 4 = A 14. 1, 2 = B; 3, 4 = A 24. 1, 2 = B; 3, 4
= A 34. 1, 2, = B; 3, 4 = A
5. 1, 2, = A; 3, 4 = B 15. 1, 2 = A; 3, 4 = B 25. 1, 2 = A;
3, 4 = B 35. 1, 2 = A; 3, 4 = B
6. 1, 2 = B; 3, 4 = A 16. 1, 2 = B; 3, 4 = A 26. 1, 2 = B; 3, 4
= A 36. 1, 2 = B; 3, 4 = A
7. 1, 2 = A; 3, 4 = B 17. 1, 2 = A; 3, 4 = B 27. 1, 2 = A; 3, 4
= B 37. 1, 2 = A; 3, 4 = B
8. 1, 2 = B; 3, 4 = A 18. 1, 2 = B; 3, 4 = A 28. 1, 2 = B; 3, 4
= A 38. 1, 2 = B; 3, 4 = A
9. 1, 2 = A; 3, 4 = B 19. 1, 2 = A; 3, 4 = B 29. 1, 2 = A, 3, 4
= B 39 1, 2 = A; 3, 4 = B
10.1, 2 = B; 3, 4 = A 20. 1, 2 = B; 3, 4 = A 30. 1, 2 = A;
3, 4 = B 40. 1, 2 = B; 3, 4 = A
Total number of Type A answers: _____x 1 point each = ______
Total number of Type B answers: _____x -1 point each =
______
Total score (add lines above) ______
Determine your personality type based on your total score:
+ 20 to + 40 = Definite A
+1 to + 19 = Moderate A

22. 0 to – 19 = Moderate B
-20 to -40 = Definite B
Source: Insel, P.M., & Roth, W. T. (1998). Wellness
Worksheets to accompany Core Concepts in Health, 8/e.
Worksheet #10. Copyright 1998 Mayfield Publishing Company.
Scale # 5: Coping with Stress
Different people use different strategies for coping with stress.
Some strategies are clearly problem-focused, some are emotion-
focused, and some are avoidance-focused. This scale will help
you to identify which strategy you tend to use most often.
Take few minutes to identify the most important problem you
have faced during the last year. Then, using the scale below,
indicate how often you used each of the following strategies to
deal with it.
0 = Not at all 1 = A little 2 = Occasionally 3 =
Fairly often
___ 1. Took things a day at a time.
___ 2. Got away from things for a while.
___ 3. Tried to find out more about the situation.
___ 4. Tried to reduce tension by drinking more.
___ 5. Talked with a professional person (e.g., doctor, lawyer,
clergy).
___ 6. Made a promise to myself that things would be different
next time.
___ 7. Prepared for the worst.

23. ___ 8. Let my feeling out somehow.
___9. Took it out on other people when I felt angry or
depressed.
__ 10. Prayed for guidance and/or strength.
__ 11. Accepted it; nothing could be done.
__ 12. Talked with spouse or another relative about the
problem.
__ 13. Talked with a friend about the problem.
__ 14. Tried to reduce tension by taking more tranquilizing
drugs.
__ 15. Told myself things that helped me feel better.
__ 16. Kept my feelings to myself.
__ 17. Bargained or compromised to get something positive
from the situation.
__ 18. Tried to reduce tension by exercising more.
__ 19. Tried to reduce tension by smoking more.
__ 20. Tried to see the positive side of the situation.
__ 21. Considered several alternatives for handling the problem.
__ 22. Made a plan of action and followed it.
__ 23. Went over the situation in my mind to try to understand
it.
__ 24. Tried to reduce tension by eating more.
__ 25. Got busy with other things to keep my mind off the
problem.
__ 26. Drew on my past experiences.
__ 27. Avoided being with people in general.
__ 28. I knew what had to be done and tried harder to make
things work.
__ 29. Tried to step back from the situation and be more
objective.
__ 30. Refused to believe that it happened.
__ 31. Sought help from persons or groups with similar
experiences.
__ 32. Tried not to act too hastily or follow my first hunch.

24. Source: Holahan, C., & Moos, R. (1987). Personal and
contextual determinants of coping strategies. Journal of
Personality and Social Psychology, 52, 946-955.
Coping Strategies: You can calculate your average score for
each subscale to determine what strategy you tend to use more.
Active-cognitive (active efforts to construct thoughts to help
cope with the problems): items 1, 6, 7, 10, 11, 15, 20, 21, 23,
26, and 29. Add the scores for these items to get a total.
Active-behavioral (active efforts to change the situation): items
2, 3, 5, 8, 12, 13, 17, 18, 22, 25, 28, 31, and 32. Add the scores
for these items to get a total.
Avoidance (trying to keep the problem out of awareness: items
4, 9, 14, 16, 19, 24, 27, and 30. Add the scores for these items
to get a total.
Calculate your average on each subscale by dividing your total
by the number of items on that scale (i.e. cognitive = total/11 =
your average; behavioral = total/13 = your average; avoidance =
total/8 = your average)
Scale # 6: Multidimensional Health Locus of Control Scales
Indicate your degree of agreement with each statement by
placing a number in the blank before it. Use the following scale.
6 = strongly agree
5 = moderately agree
4 = slightly agree
3 = slightly disagree
2 = moderately disagree
1 = strongly disagree

25. ___ 1. If I get sick, it is my own behavior that determines how
soon I get well.
___ 2. I am in control of my health.
___ 3. When I get sick, I am to blame.
___ 4. The main thing that affects my health is what I myself
do.
___ 5. It I take care of myself, I can avoid illness.
___ 6. If I take the right actions, I can stay healthy.
___ TOTAL
___ 7. Having regular contact with my physician is the best
way for me to avoid illness.
___ 8. Whenever I don’t feel well, I should consult a medically
trained professional.
___ 9. My family has a lot to do with my becoming sick or
staying healthy.
___ 10. Health professionals control my health.
___ 11. When I recover from an illness, it’s usually because
other people (e.g., doctors,
nurses, family, and friends) have been taking good
care of me.
___12. Regarding my health, I can only do what my doctor tells
me to do.
___ TOTAL
___ 13. No matter what I do, if I am going to get sick, I will get
sick.
___ 14. Most things that affect my health happen to me by
accident.
___ 15. Luck plays a big part in determining how soon I will
recover from an illness.
___ 16. My good health is largely a matter of good fortune.
___ 17. No matter what I do, I’m likely to get sick.
___ 18 If it’s meant to be, I will stay healthy.
___ TOTAL
Source: Wallston, K., & DeVellis, R. Development of the

26. multidimensional health locus of control scales. Health
Education and Behavior, 6, 160-179.
The first six items measure internal health locus of control (one
feels personal control over his or her health), items 7 through
12 asses “powerful others” health locus of control (for example,
physicians may control one’s health), and the last six items
measure chance health locus of control (health is due to fate,
luck, or chance).
You simply add the numbers in the blanks. Scores between 23
and 30 on any subscale indicate strong support of that
dimension. Scores between 15 and 22 reflect moderate support;
scores between 6 and 14 suggest low support.
Scale # 7: Locus of Control
This scale measures one’s sense of control in personal
achievement situations.
Indicate the extent to which each of the following statements
applies to you. Use the following scale:
1 = disagree strongly
2 = disagree
3 = disagree slightly
4 = neither agree nor disagree
5 = agree slightly
6 = agree
7 = agree strongly
___ 1. When I get what I want, it’s usually because I worked
hard for it.
___ 2. When I make plans, I am almost certain to make them

27. work.
___ 3. I prefer games involving some luck over games
requiring pure skill.
___ 4. I can learn almost anything if I set my mind to it.
___ 5. My major accomplishments are entirely due to my hard
work and ability.
___ 6. I usually don’t set goals because I have a hard time
following through on them.
___ 7. Competition discourages excellence.
___ 8. Often people get ahead just by being lucky.
___ 9. On any sort of exam or competition, I like to know how
well I do relative to
everyone else.
___ 10. It’s pointless to keep working on something that’s too
difficult for me.
Source: Paulhus, D. (1983). Sphere-specific measures of
perceived control. Journal of Personality and Social
Psychology, 44, 1253-1265.
Scoring: Reverse the numbers you placed before statements 3,
6, 7, 8, and 10 (i.e., 1 = 7, 2 ==6, 3 = 5, 5 = 3, 6 = 2, 7 = 1).
Then add the numbers in front of all items.
The average for college males on this scale = 51.8 and for
females = 52.2. The higher the score, the greater the sense of an
internal locus of control.
Scale # 8: Scheier & Carver’s Life Orientation Test
This scale assesses a person’s optimism, or more specifically, a
person’s expectations regarding the favorability of future
outcomes.
Indicate the extent to which you agree with each of the
following statements using the following response scale:

28. 0 = strongly disagree
1 = disagree
2 = neutral
3 = agree
4 = strongly agree
Place the appropriate number in the blank before each item.
___ 1. In uncertain times, I usually expect the best.
___ 2. It’s easy for me to relax.
___ 3. If something can go wrong for me, it will.
___ 4. I always look on the bright side of thinks.
___ 5. I’m always optimistic about my future.
___ 6. I enjoy my friends a lot.
___ 7. It’s important for me to keep busy.
___ 8. I hardly ever expect things to go my way.
___ 9. Things never work out the way I want them to.
___ 10. I don’t get upset too easily.
___ 11. I’m a believer in the idea that “every cloud has a silver
lining.”
___ 12. I rarely count on good things happening to me.
Source: Scheier, M.F., et al. (1985). Scheier & Carver’s Live
Orientation Test. Health Psychology, 4 219-247.
Scoring: First reverse your responses on items 3, 8, 9, and 12 (0
= 4, 1 = 3, 2 =2, 3 = 1, 4 = 0) and then add up the total
responses for items 1, 3, 4, 5, 8, 9, 11, and 12 to obtain a final
score (items 2, 6, 7, and 10 are filler items). Scores can range
from 0 to 32, with higher scores reflecting greater optimism.
The mean score is approximately 21.
5
Challenges of Expansion to a Foreign Location

29. Assignment Content
Purpose of Assignment
This week students will review and revise their Week 3
Research Analysis for Business assignment (Uploaded) based on
economic analysis and the feedback provided by their
facilitator. Students will also expand their Week 3 analyses to
evaluate the challenges of expanding their chosen company's
production to a foreign market.
Assignment Steps
1.) Revise your Week 3 assignment, Research Analysis for
Business (Uploaded), using the feedback provided by your
facilitator.
a. Feedback:
i. Question: Identified the market structure student’s chosen
firm operates in, analyzed student’s chosen firm’s current
market share, and identified the firm’s local/global competitors.
Analyzed the barriers to entry in this market to illustrate the
potential for new competition and its impact on firm’s future in
the market.
ii. Feedback to my answer to Question: Your analysis probably
focused on a specific type of semiconductors. Intel’s global
share for semiconductors is substantially less than 93%.
Competitors such as Qualcomm and Samsung also have very
large, mentionable shares. Analysis of barriers was reasonably
done.
b. This Week 6 report should only include one conclusion, so
you will need to rewrite the conclusion you included in your
Week 3 assignment.
2.) Select a foreign market in which to expand your chosen
product. If you wish, you may use the country you analyzed in
“Week 5 Comparative and Absolute Advantage” Presentation
assignment.

30. 3.) Prepare a minimum 1,050-word report addressing the points
listed below. The use of tables and/or charts to display
economic data over the time period discussed is highly
encouraged, you may submit any economic data in Microsoft
Excel format in a separate file. You may use the U.S.
Department of Labor's Bureau of Labor Statistics (BLS), U.S.
Dept. of Commerce's Bureau of Economic Analysis (BEA), the
Federal Reserve of St. Louis's FRED data, the CIA World Fact
Book, World Bank data, and World Trade Organization, or other
appropriate sources you might find on the Internet or in the
University Library. The new sections of your report should:
A.) Evaluate current global economic conditions and their
effects on macroeconomic indicators in your selected country.
Provide forecasts for population growth, gross domestic product
(GDP) growth, GDP per capita growth, export growth, and sales
growth.
B.) Evaluate any competitors' existing production in the chosen
country.
C.) Assess sales forecasts in the selected country by using the
Federal Reserve of St. Louis's FRED data, the CIA World Fact
Book, World Bank data, World Trade Organization, or other
appropriate sources you might find on the Internet or in the
University Library.
D.) Categorize the type of economy that exists in your selected
country as closed, mixed, or market. What is the difference
between these types of economies and how might this affect
your expansion?
E.) Assess how your chosen country's current credit market
conditions, especially interest rates and the availability of
financing, affect demand for your product or service and your
planning or operating decision for your production in that
country.

31. F.) Analyze the role of the selected country's central bank on
that country's economy.
G.) Compare the availability, education, and job skills of the
work force in the selected country. Discuss any additional
challenges of international production, such as political
stability, availability of government financing or other
incentives, threat of capital controls, and exchange rate risks.
H.) Explain any additional supply chain challenges you
anticipate if attempting to make your product in your chosen
country and selling the product in other countries.
I.) Based on the data gathered and analysis performed for this
report write a conclusion in which you.
a. Create business strategies, including price and non-price
strategies, based on your market structure to ensure the market
share and potential market expansions and explore global
opportunities for your business in a dynamic business
environment and provide recommendations.
b. Develop a recommendation for how the firm can manage its
future production by synthesizing the macroeconomic and
microeconomic data presented.
c. Propose how the firm's position within the market and among
its competitors will allow it to take your recommended action.
d. Recommend strategies for the firm to sustain its success
going forward by evaluating the findings from demand trends,
price elasticity, current stage of the business cycle, and
government.
e. Recommend any comparative advantages your company will
have over competitors currently operating in that country, and
defend your position, either for or against, expanding your
company's production into your chosen country based on your
research.

32. 4.) Integrate with the Week 3 individual assignment and
incorporate corrections and suggestions from the instructor's
feedback. The final report should be a minimum of 2,800 words.
5.) Cite a minimum of three peer reviewed sources not including
the textbook.
6.) Include all peer-reviewed references and government
economic data sources/references from Week 3.
Format your assignment according to APA guidelines. Intext
Citations and Reference Page