Week 2 company assignment
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Two Car Brewing Company will start as a microbrewery operating out of a garage to provide locally brewed craft beers for Florida, which ranks poorly for breweries per capita. It will begin serving local restaurants and has plans to expand into a full-scale microbrewery. Two Car will target the growing craft beer market and not compete with large corporations that dominate the light lager market. Its top three local competitors will be Tampa Bay Brewing, Dunedin Brewery, and Cigar City Brewing.
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Week 6 company assignment
Two Car Brewing Company will start as a microbrewery operating out of a garage in Florida. Florida has few breweries compared to other states. Two Car will initially serve local restaurants with craft beers as an alternative to mass-produced beers. It will target the growing craft beer market and compete against local breweries like Tampa Bay Brewing Company while managing sustainable growth.
Week 7 company assignment
Two Car Brewing Company is a proposed microbrewery started by Marcus Schroeder in his garage. It aims to provide craft beer alternatives for local Florida restaurants, as the state currently ranks poorly for breweries per capita. The business model is to start small, serving a handful of local restaurants, and grow responsibly by focusing on quality over mass production. Key milestones include raising startup capital, obtaining licenses, beginning brewing and sales, and expanding through customer involvement and social networking.
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This document provides information on the marketing strategies and campaigns of three major energy drink brands: Red Bull, Monster Energy, and Rockstar. It summarizes their target markets, promotional activities, sponsorship activities, website and print presence. Red Bull targets young adults aged 18-25 and sponsors diverse extreme sports and music events. Monster Energy sponsors motocross and supercross events and uses "monster girls" promoters. Rockstar sponsors rock concerts and targets rock music fans through sponsorship of bands. All three use aggressive sponsorship of sports and music events along with website and print advertising to promote an active lifestyle and image associated with their brands.
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Monster Energy is an energy drink launched in 2002 by Hansen Natural. It has a distinctive claw mark logo. Hansen Natural markets and distributes Monster Energy through agreements with companies like Anheuser-Busch and Coca-Cola. Monster Energy comes in various flavors beyond its original, including coffee, tea, and nitrogenated flavors. It also sponsors sporting events to promote the brand without traditional advertising.
Coors Beer Case study on Corporate Communication
The document presents a case study about Coors Beer's media relations problem with the AFL-CIO in 1982. The AFL-CIO had conducted a 10-year boycott against Coors due to labor disputes. Coors believed the boycott was based on untrue information. When CBS's 60 Minutes planned an investigation of Coors, it presented an opportunity for Coors to address the negative publicity. Coors developed a strategy to prepare for media interviews, conduct research, and handle negative news effectively. The goal was to use the 60 Minutes segment to set the record straight about labor issues and counter the AFL-CIO campaign. The boycott ultimately ended in 1987 with an agreement allowing union organization at Coors plants.
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Why Run Your Car on Vegetable
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Week 7 company assignment
Two Car Brewing Company is a proposed microbrewery started by Marcus Schroeder in his garage. It aims to provide craft beer alternatives for local Florida restaurants, as the state currently ranks poorly for breweries per capita. The business model is to start small, serving a handful of local restaurants, and grow responsibly by focusing on quality over mass production. Key milestones include raising startup capital, obtaining licenses, beginning brewing and sales, and expanding through customer involvement and social networking.
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- Beer sales in Canada have been flat with imported beers gaining market share since 1993. Regulations and taxes impact sales.
- Molson and Labatt dominate the market but smaller breweries are growing. Competition is increasing.
- "The Rant" campaign positions Molson Canadian as a popular brand that young Canadians can feel pride in. However, its patriotic theme may limit international expansion. Molson must consider continuing, shifting, or abandoning the campaign approach.
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Week 7 company assignment
Two Car Brewing Company is a proposed microbrewery started by Marcus Schroeder in his garage. It aims to provide craft beer alternatives for local Florida restaurants, as the state currently ranks poorly for breweries per capita. The business model is to start small, serving a handful of local restaurants, and grow responsibly by focusing on quality over mass production. Key milestones include raising startup capital, obtaining licenses, beginning brewing and sales, and expanding through customer involvement and social networking.
Week 7 company assignment
Two Car Brewing Company is a proposed microbrewery started by Marcus Schroeder in his garage. It aims to provide craft beer options for local Florida restaurants as Florida ranks low for breweries per capita. The business model is to start small, serving local restaurants, and grow responsibly through quality products rather than competing in the mass beer market. Initial targets are local craft beer drinkers, not the market dominated by large corporations.
Week 7 company assignment
Marcus Schroeder plans to start Two Car Brewing Company, a microbrewery operating out of his garage, to address the lack of craft beer options in Florida. Two Car Brewing will initially serve local restaurants before expanding. It will target the 5% craft beer market rather than the 95% mass-produced beer market. Competitors include Tampa Bay Brewing Company, Dunedin Brewery, and Cigar City Brewing Company. The business model involves providing restaurant choices and focusing on quality over mass production to succeed in the craft beer industry. Milestones include raising capital, incorporating, beginning brewing and marketing, and establishing sales.
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Go Girl Plan
This document provides a product development plan for Go Girl, an energy drink brand. It includes a situational analysis of the energy drink market and competitors Red Bull and Monster. Primary research in the form of taste tests and interviews with college students revealed preferences for the original and pomberry flavors. The plan recommends keeping the Go Girl name but updating the logo. It suggests positioning the brand as healthier and donating proceeds to cancer research. Distribution should be expanded and new flavors like strawberry added. The creative brief outlines advertising the brand's charitable giving and "go girl" attitude.
Existing products analysis
- Monster Energy is an energy drink launched in 2002 that advertises through sponsoring extreme sports like skateboarding and motocross. They use athletes and models to promote the brand and the idea that drinking Monster will give people the energy to do exciting activities.
- Red Bull is the highest selling energy drink worldwide. They advertise through sponsoring various sports and music events. Their TV ads show people gaining abilities after drinking Red Bull. Both companies use athletes and videos to promote the idea that their drinks will enhance performance.
Coors Off Premise Powerpoint
The 18 pack of 16 oz cans were a successful promotional tool, allowing the sales team to sell 15 units on just Friday due to being priced $3-5 below competitors. Jessica, a promotional specialist, helped drive significant Coors Light sales during her shift on Friday, accounting for 75% of all domestic light beer sales across 3 accounts through her engaging sales approach. She was able to get and hold consumer attention while providing a personal touch by escorting them to the desired products.
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Assignment 5.7
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The document discusses the craft brewing industry and marketing strategies of different breweries. It notes that while beer sales overall are declining, craft beer sales are growing. It then discusses Anheuser-Busch InBev's use of ethnic marketing targeting Hispanics and African Americans. Samuel Adams is mentioned as taking a different approach by focusing on quality and community rather than targeted campaigns. The document analyzes differences between AB-InBev and Samuel Adams approaches to multicultural marketing.
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This case study analyzes Mountain Man Brewing Company and its plan to launch a new light beer brand called Mountain Man Light. Key details:
- Mountain Man Brewing was founded in 1925 and produces Mountain Man Lager, which is the top-selling beer in West Virginia.
- Light beer sales have been growing 4% annually, while traditional beer sales have declined by the same rate.
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Module 6 hockley valley
Hockley Valley Brewing Co. is considering introducing a new lighter lager beer called Hockley Classic to expand their product line. They currently produce award-winning darker craft beers. At a recent festival, their lighter beers outsold darker beers 9 to 1. The marketing plan evaluates 10 alternatives for pricing, distribution channels, and promotion for the new lager. The recommendation is to price Hockley Classic at $2.65 per can and distribute through both LCBO and Beer Stores, allocating $50,000 to promotions including in-store displays, magazines, and festivals. The goal is to double sales and profits by the end of 2014 by appealing to newcomers in the craft beer market with a popular,
Summerfuel finance 2016 class 10 7 25
Mr. Mac gives a presentation on how to create a business plan outline and presentation. The class works on stock reports and a business plan for KMAC Brewing LLC. KMAC Brewing will create a signature Heavenly Hoppyness IPA using high quality ingredients. The plan includes organizational details, marketing strategy, financial projections, and starting balance sheets. Stock reports are also prepared on Micron Technology and the S&P 500 index.
coca cola
The document discusses the horizontal expansion strategy of Advance Sales & Service Pvt. Ltd., a franchise of Brindavan Bottlers Pvt. Ltd. It provides background on the company and analyzes the beverage industry environment using Porter's Five Forces model. Key challenges discussed are declining carbonated drink sales, health and wellness trends, and increased competition from PepsiCo. The document recommends focusing on non-carbonated drinks, providing healthier options, and expanding related businesses to maintain competitive advantage.
Similar to Week 2 company assignment (20)
C128CASESCASE 20THE BOSTON BEER COMPANYThe Bost.docx
C128CASESCASE 20THE BOSTON BEER COMPANYThe Bost.docx
Case Study Analysis on Mountain Man Brewing Company : Bringing the Brand to ...
Case Study Analysis on Mountain Man Brewing Company : Bringing the Brand to ...
Week 2 company assignment
- 1. Two Car brewing Company Marcus Schroeder
- 2. Two Car Brewing Company When was the last time you enjoyed a locally brewed craft beer? The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US. The Facts: Florida ranks #41 nationwide in the number of breweries per capita.
- 3. Two Car Brewing Company WE MAKE GREAT BEER! The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants. Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.
- 4. Two Car Brewing Company The Industry Dogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009. Dogfish Head only produces 0.0002% of the world’s beer. The beer industry is HUGE!
- 5. Two Car Brewing Company Target Market Two Car will initially target local craft beer drinkers Craft beer currently accounts for approximately 5% of the beer sold in the US. Two Car Brewing Company will not target the “light lager” beer market. Huge, multinational corporations currently control 95% of this market.
- 6. Two Car Brewing Company Top 3 Competitors Tampa Bay Brewing Company Dunedin Brewery Cigar City Brewing Company