3. What we’re doing
• Simulating real-world conditions
• Using common tools
• Learning how to use what you have produced
to turn out a story under deadline
4. So why real-time reporting?
• The equivalent of
the old-time “News
Flash!” – gives
immediacy to the
story
5. So why real-time reporting?
• Increasing consumption
of our news product on
mobile devices
• Use as “Second Screen”
during live televised
events
6. So why real-time reporting?
• Gives audience a chance to respond (via Replies, ReTweets,
Shares, Comments, sending reporters questions or their own
materials)
• Drives traffic from the real-time account to the final story and
analysis
• Can really boost reporter’s social-media profile
• Gives reporters a way to quickly turn notes into stories
Because then you are driving your audience to someone else’s platform – not yours. And THEY will make the ad dollars. Not you. Also: multimedia. And you’re giving up your license to your content, in some instances…