The document discusses key qualities that make websites successful, such as catching visitors' attention through easy-to-view design, using colors that stimulate senses and emotions, showing recognized brands to promote trust, keeping pages simple and fast-loading, ensuring cross-platform compatibility, regularly updating social media to stay memorable, keeping content fresh to encourage return visits, and representing the company's long-term goals and aspirations. As an example, the Hawk website incorporates many of these elements through its use of color, organization of learning resources, and frequent social media updates.

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Qualities of a
Good
Website
Hayley Morris Presents:

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Catch Their Attention!
Your goal is to catch the attention of your
audience and engage them. In order to do that
everything must be easy on the eye
How Colours Help
Make Websites
Successful
Colours Stimulate
Senses and can
promote emotional
responses. For
example Blue used in
the Hawk website
promotes thinking
and analysis
Branding and
Promotion
Showing
logos and
brands the
viewer
recognises,
promotes trust
with Hawk
and websites
credentials

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Usability
Simplicity: The best way to keep visitors glued to your site is through
valuable content, good organisation and attractive design. Keep your
site simple and well organised.
Fast-loading pages: A page should load in 20 seconds or less via
dial-up; at more than that, you'll lose more than half of your potential
visitors.
Minimal scroll: This is particularly important on the first page. Create
links from the main page to read more about a particular topic. Even the
Search Engines will reward you for this behaviour.
Cross-platform/browser compatibility: Different browsers often
have different rules for displaying content. At a minimum, you should
test your site in the latest versions of Internet Explorer (currently,
versions 8 and 9), as well as Firefox and Safari.

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Your Website Should Represent Social Media
Any social site that you
link should be making
the right first
impression, By
updating on a regularly
with relevant
information Hawk
makes sure that their
company is stored in
the memory of its
viewers, and by
allowing to link and
share generates
publicity

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Keeping Content Fresh
People are more apt to return to your website if
they find new and interesting material. Posting
articles on your website, Offering a newly
updated page or links are all things that cause
visitors to Bookmark your site as a reference
tool.
Hawk does this by adding the Learning Zone
applications which allow visitors to brush up on
their skills and perhaps learn new ones!

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What do you want your visitors to
think of you?
What lasting impression do you want to
leave with your visitors?
What are the long-term aspirations of
your website?
Why do you feel the Hawk Website is so
successful?

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Bibliography
http://www.slideshare.net/yugenelee/5-qualities-of-a-
good-website-design?related=1
http://www.spritzweb.com/resources/good-website-
characteristics.html
http://www.slideshare.net/ganeaudiences/what-makes-a-
good-website-8173937?related=2
http://www.1stwebdesigner.com/colors-in-web-design-
make-websites-successful/

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With Thanks
http://www.hawktraining.com/