The document is a 4-page proposal for updating the website of the Millis Regional Health Education Center (MRHEC). It outlines the need to modernize the site to better serve current and prospective clients. The solution proposed maintains the existing logo and color scheme while improving various sections, including adding educational articles, updated photos and program descriptions, and requiring more information from teachers booking field trips. A new "Community Events" tab would highlight MRHEC's growing community outreach efforts. Pending approval, staff would provide specific content changes and discuss further maintenance plans.
This project focused on positioning and marketing for The Beverly J Martin enrichment program, an after-school elementary program located in the Ithaca area. Lead by Julia Kohn and Emily Dunn, they strategically delegated work to group members and focused their efforts on a social media presence, web presence, brand awareness and promotional materials for staff and parents.
Creating fundraising ideas for the enrichment program to execute
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
Extreme Makeover – How One Hospital Turned its Website into a Consumer Magnet...ddbennett
Society for Healthcare Strategy & Market Development Annual Meeting
Orlando, FL
October 1, 2009
David D. Bennett- StayWell Custom Communications
Amy McLarty
Marketing Communications Manager,
Public Relations and Marketing
Children’s Medical Center Dallas
This project focused on positioning and marketing for The Beverly J Martin enrichment program, an after-school elementary program located in the Ithaca area. Lead by Julia Kohn and Emily Dunn, they strategically delegated work to group members and focused their efforts on a social media presence, web presence, brand awareness and promotional materials for staff and parents.
Creating fundraising ideas for the enrichment program to execute
YMCA of Metro Chicago Facebook Manual and Case StudySteve Heye
I led the creation of this case study and manual while I was at the YMCA of Metro Chicago. Although some part of this are outdated, much of it is timeless!
Extreme Makeover – How One Hospital Turned its Website into a Consumer Magnet...ddbennett
Society for Healthcare Strategy & Market Development Annual Meeting
Orlando, FL
October 1, 2009
David D. Bennett- StayWell Custom Communications
Amy McLarty
Marketing Communications Manager,
Public Relations and Marketing
Children’s Medical Center Dallas
Examples of companies using employee advocacy Amplispot
Here we have covered examples of companies using social media in an effective manner. We have covered employee advocacy programs of brands like vodafone, reebok, dell, zappos etc
U4D2 - Action Learning Methods and Assessment Planning ToolsIm.docxgibbonshay
U4D2 - Action Learning Methods and Assessment Planning Tools
Imagine you had all the right people in the room and did all of the right data gatherings.
However, you did not ask the right action learning questions to gain insights into stakeholder information that can suggest the acquisition of new
programmed knowledge management to shape organizational capacity of service delivery systems?
Here is your chance to think about what you need to know.
Based on the guidelines in your Bridging the Gap Between Asset/Capacity Building and Needs Assessment text, ABC Learning e-book, and other sources you can cite, what is the action learning questions that you should ask on
the assessment planning tools for systems changes to address your community-based problems?
What would you like to know but cannot figure out how to ask? This will build toward your the final assignment.
List some action learning and assessment planning questions, and define what you would like to know but do not know how to ask.
OBJECTIVES
To successfully complete this learning unit, you will be expected to:
1. Evaluate the effectiveness of programmed knowledge management to determine current action learning needs.
2. Assess literature-based data gathering methods as one of the components of public needs assessments.
3. Devise an action learning mechanism for gathering other sources of community data from stakeholders on the current state of community needs to support needs assessment projects.
4. Apply action learning methods of systemic inquiry to develop assessment planning tools for systems changes to address community-based problems.
5. Design effective action learning of needs assessment analysis to gain insight into new information not yet obvious on a public problem.
Readings
Note:
Be certain to read the unit introduction, as it may contain important information and references pertaining to this unit's content and activities.
Use your Bridging the Gap Between Asset/Capacity Building and Needs Assessment text to read Chapter 4, "Step 4 in the Hybrid Framework," pages 81–104.
Use your ABC of Action Learning library e-book to complete the following:
Read Chapter 1, "The Characteristic Assumptions of Action Learning," pages 1–15.
Read Chapter 2, "Essential Logistics," pages 17–39.
Use the library to complete the following:
a. Read Dunford's 2000 article, "Why Things Go Wrong . . .," from Mobile Radio Technology , volume 18, issue 10, page 16.
b. Read Ferreira and Abbad's 2013 article, "Training Needs Assessment: Where We Are and Where We Should Go," from Brazilian Administration Review , volume 10, issue 1, pages 77–99.
c. Read Grant's 2002 article, "Learning Needs Assessment: Assessing the Need," from British Medical Journal , volume 324, issue 7330, pages 156–159.
d. Read Downey and Anyaegbunam's 2010 article, "Your Lives Through Your Eyes: Rural Appalachian Youth Identify Community Needs and Assets Through the Use of Phot ...
I collaborated with peers to create a PR campaign for our non-profit client Serving People with a Mission. I contributed to making a Pitch Letter to a local news outlet and writing website recommendations for client.
If KBC Ireland chose to become more aggressive as an online retail bank and in person commercial bank Facebook would become an important place to target consumers online. 25% of all online ad impressions for the top fifty American firms spending online was via Facebook. the first mover will get some good digital earned media for doing so if done creatively. This is a bigger challenge for a primarily Commercial Bank much more so than a retail consumer bank.
Examples of companies using employee advocacy Amplispot
Here we have covered examples of companies using social media in an effective manner. We have covered employee advocacy programs of brands like vodafone, reebok, dell, zappos etc
U4D2 - Action Learning Methods and Assessment Planning ToolsIm.docxgibbonshay
U4D2 - Action Learning Methods and Assessment Planning Tools
Imagine you had all the right people in the room and did all of the right data gatherings.
However, you did not ask the right action learning questions to gain insights into stakeholder information that can suggest the acquisition of new
programmed knowledge management to shape organizational capacity of service delivery systems?
Here is your chance to think about what you need to know.
Based on the guidelines in your Bridging the Gap Between Asset/Capacity Building and Needs Assessment text, ABC Learning e-book, and other sources you can cite, what is the action learning questions that you should ask on
the assessment planning tools for systems changes to address your community-based problems?
What would you like to know but cannot figure out how to ask? This will build toward your the final assignment.
List some action learning and assessment planning questions, and define what you would like to know but do not know how to ask.
OBJECTIVES
To successfully complete this learning unit, you will be expected to:
1. Evaluate the effectiveness of programmed knowledge management to determine current action learning needs.
2. Assess literature-based data gathering methods as one of the components of public needs assessments.
3. Devise an action learning mechanism for gathering other sources of community data from stakeholders on the current state of community needs to support needs assessment projects.
4. Apply action learning methods of systemic inquiry to develop assessment planning tools for systems changes to address community-based problems.
5. Design effective action learning of needs assessment analysis to gain insight into new information not yet obvious on a public problem.
Readings
Note:
Be certain to read the unit introduction, as it may contain important information and references pertaining to this unit's content and activities.
Use your Bridging the Gap Between Asset/Capacity Building and Needs Assessment text to read Chapter 4, "Step 4 in the Hybrid Framework," pages 81–104.
Use your ABC of Action Learning library e-book to complete the following:
Read Chapter 1, "The Characteristic Assumptions of Action Learning," pages 1–15.
Read Chapter 2, "Essential Logistics," pages 17–39.
Use the library to complete the following:
a. Read Dunford's 2000 article, "Why Things Go Wrong . . .," from Mobile Radio Technology , volume 18, issue 10, page 16.
b. Read Ferreira and Abbad's 2013 article, "Training Needs Assessment: Where We Are and Where We Should Go," from Brazilian Administration Review , volume 10, issue 1, pages 77–99.
c. Read Grant's 2002 article, "Learning Needs Assessment: Assessing the Need," from British Medical Journal , volume 324, issue 7330, pages 156–159.
d. Read Downey and Anyaegbunam's 2010 article, "Your Lives Through Your Eyes: Rural Appalachian Youth Identify Community Needs and Assets Through the Use of Phot ...
I collaborated with peers to create a PR campaign for our non-profit client Serving People with a Mission. I contributed to making a Pitch Letter to a local news outlet and writing website recommendations for client.
If KBC Ireland chose to become more aggressive as an online retail bank and in person commercial bank Facebook would become an important place to target consumers online. 25% of all online ad impressions for the top fifty American firms spending online was via Facebook. the first mover will get some good digital earned media for doing so if done creatively. This is a bigger challenge for a primarily Commercial Bank much more so than a retail consumer bank.
1. Page 1 of 4
Millis Regional Health Education
Center
Website Update Proposal
December Prepared By: Tessa Grogan
2014 Prepared For: Becky Alley
2. Page 2 of 4
Introduction:
Below is a website design update proposal for the Millis Regional Health
Education Center (MRHEC). Organizational growth and development requires a
dynamic website that is simple, yet easy to navigate, with a professional and
welcoming design.
Need:
The Millis Regional Health Education Center needs a new website design to
update its brand and presence on the web. The site design will be built to reach out
to prospective clients, as well as serve and support the current MRHEC clients.
Furthermore, MRHEC needs a website that can be maintained by a Millis
Regional Health Education Center employee, without the need to regularly employ
the Public Relations/Marketing Department at High Point Regional to make
changes. The MRHEC employee needs to be able to add and revise text, photos and
additional pages if necessary.
Solution:
The updated MRHEC website will integrate the current logo and color palette so
it will maintain a familiar look to current visitors but will at the same time show
them that the Millis Regional Health Education Center is improving its web
presence in order to serve them better, both within the facility as well as out in the
community.
Website Organization and Modification:
The Millis Regional Health Education Center website will feature updated
information on the existing tabs, “Home, About Millis, Programs, Contact Us,” in
addition to a new “Community Events” tab. We propose the following website
modifications:
3. Page 3 of 4
1. The “Announcements” module on the Home page will feature various health
education articles written by the MRHEC staff. Presently, this area is wasted
space with no supportive information. The Millis Center is also presenting
Family Seminars with Dr. Poth starting next year and this would be the
perfect place to put “Upcoming Events.”
2. The “About Millis” tab requires new, more relevant pictures of the children in
the learning theaters as well as in Wellness Discovery to give group leaders a
better idea of what to expect prior to their visit. Additionally, the descriptions
of the activities in the Wellness Discovery Room are outdated and lacking.
3. The third tab, “Programs,” has valuable information for group leaders
however; some of the wording is inaccurate. For example, the class listed as
“Dynamic Duo” on the website is now called “Bones, Muscles and Skin, Oh
My!” Additionally, some of the class descriptions and age levels do not jive
with our program guide handouts, while others are not even listed on the
website. After updating the program content, we propose adding pictures of
the props used in a few of our classes to give the website added appeal.
4. The “Schedule A Trip” subpage has previously worked for past field trips
however, we should require more information from the teachers (group/school
name, how many children, lunch requests etc.) to avoid unnecessary back and
forth communication and to ensure a smoother booking process.
5. Because the Millis Center does not have many opportunities where
volunteers or interns would be necessary, the “Get Involved” tab on the
website is superfluous and should be replaced instead with a “Community
Events” tab. This year, for the first time in MRHEC history, the staff have
started venturing out into the community to teach preventative health topics
to children. Pictures from these events would be a great addition to the
organization’s website to help emphasize Millis Regional Health Education
Center’s growing community influence.
4. Page 4 of 4
Initial Content Review:
Once the aforementioned changes have been approved by the supervisor and Ms.
Alley, and if our request to moderate the MRHEC website is denied, staff will
provide the PR/Marketing Department with the more specific details (wording,
attachments, etc.). If the request is approved, we will discuss further actions and
maintenance plans among our staff.