The document outlines the 6 steps for conducting an online study using a website: 1) Add websites and areas of interest, 2) Choose statistics to measure, 3) Set the methodology, 4) Review the study setup, 5) Monitor progress, and 6) View results. Best practices are provided for each step, such as using a screenshot when the URL won't load, creating overlapping areas of interest, and reviewing sessions before full launch.

1. Step 1: Add the websites you want to use either by entering the URL or by uploading a fireshot.
Best Practices:
● When to Use a Fireshot? When the website does not fully load when entering a URL.
● Size requirements: Maximum 1200px width and 3000px length.
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2. Step 2: Choose the area’s in which you want statistics for once your study is complete.
Best Practices:
● Want to overlay your own ad or video ? Select “Upload an Ad or Upload a YouTube Clip” from the top right.
● You can create as many AOI’s as you need and they can overlap if needed.
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3. Step 3: This is the methodology page where you want to choose how your study will run.
Best Practices:
● We recommend a 150 sample size to get 30 usables per stimuli.
● Be sure to include important details in your directions. Example: Keep your head still, make sure you are in a well lit room.
● GenPop: Field your study using Amazon’s Mechanical turk which is a general population from the USA. It is $1 per respondent.
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4. Step 4: Review how you setup your study and preview how your respondents will see it.
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5. Step 5: After launching, the “Progress Page” will show the progression of your study while it is in field.
Best Practices:
● Close Now: If you reach 30 usables before you have the needed completes you can close out your study early.
● Sessions: Take a closer look at each respondent and why they may or may not have been usable or exclude any test sessions before you fully launch your study.
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6. Step 6: Once your study is complete your results page will load.
Best Practices:
● Edit your AOI to refresh the statistics being shown in the chart.
● Check out other deliverables in the dropdown below the heatmap.
● Download (Coming soon): Download all of the results data into one zip file on your computer.
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