The document discusses how to determine if a website is secure and the effects of security on SEO. It provides tips for identifying security on different browsers like checking for the lock icon or noticing the URL starts with "https." An insecure site can negatively impact rankings, customer experience, and trust. While good SEO is important, ignoring security issues means all SEO efforts could be lost if the site is compromised.

1. Website Security

2. How will you
know if a
website is
secured

3.  Check the website URL

4. Security difference between web browsers

5.  For Firefox
The Site Identity Button will
display in one of three
colors:
Gray
Blue
Green

6.  If Gray
It indicates that the site
doesn't provide any identity
information at all.

7.  If Blue
It indicates that the site site's
domain has been verified

8.  If Green
It indicates that the site provides fully verified.
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9.  For Chrome
The Site Identity will
display in one of these icons:

10.  If Blank page icon
The site isn't using SSL.
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11.  If alert icon red https
The site uses SSL, but Google Chrome has
detected either high-risk insecure
content on the page
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12.  If alert icon yellow https
The site uses SSL, but Google Chrome
has detected insecure content on
the page.
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13.  If alert icon yellow https
Google Chrome has successfully
established a secure connection
with the site.
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14.  For Internet Explorer
Not Secure!
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15. Not fully verified!
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16. Secure Website
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17.  Look for the lock icon
CHROME
Internet Explorer
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18.  Look for the lock icon
Firefox
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19.  Notice the security certificate seal.
if you don’t see a security
certificate seal, be sure to look
for the “https” before entering
any information.
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20.  Read the website’s privacy policy.
A website’s privacy policy should
tell you how your information
is collected.
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21. What is the effect
on the SEO process
if a website is
secured

22.  Top Things to Consider When Optimizing an HTTPS
Website
Loading times
Robots.txt file
Files
Certification
HTTP versions
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23.  An unsecured website’s impact on
can be separated into three major categories:
 Effect on search engine ranking rankings will be dropped
until the website has fully recovered from the
attack.
 Effect on customer quality experience and security steal your
customers’ personal and financial
information
 Effect on trust very hard to re-establish and
recover your lost reputation.
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24. "No matter how GOOD
YOUR WEBSITE'S
SEO is, if you IGNORE the
site’s SECURITY ISSUES,
then all of your EFFORTS to
increase rankings and traffic
WILL BE GONE in an
instant the moment an attacker
gets inside your website and
compromises everything."
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25. • http://en.wikipedia.org/wiki/
• http://www.fweb.com.au/How-Can-You-Tell-If-Payment-
Secure-Area.php
• http://www.seochat.com/c/a/search-engine-optimization-
help/website-security-tips-for-seo/
• http://www.highervisibility.com/blog/will-a-secure-https-
website-impact-your-seo/
• https://support.google.com/chrome/bin/answer.py?hl=en&an
swer=95617&p=ui_security_indicator
• http://support.mozilla.org/en-US/kb/how-do-i-tell-if-my-
connection-is-secure
Research Sources
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