Website Reputation Management 2014 Pubcon Las Vegas -TMprod.com

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The document discusses reputation management and outlines various strategies and processes for managing an online presence, including securing websites and social media accounts, monitoring for issues, engaging customers, creating content, building links, analyzing metrics, and addressing any negative reviews. It emphasizes the importance of having a plan and process to safely manage a brand's reputation across various online channels.

Internet

About dwight
• Founder of TM Productions
• Founder of Pure Cabo
• Co-founder of FishingCharters.com
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Reputation management
• Security – Protect Everything
• Domains, WHOIS
• Social Profiles – capture all
• Monitoring & Process
• Content Creation - Continuity
• Building Links/Signals
• Spider / Disavowing
• Analytics / Target Pages
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Why?
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Have a plan
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

have process
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Safety = process
• Knowing where it can break is half
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
the battle…..
• Internal / External Teams
• What is posted?
• Before it’s posted, what process?
• What is the goal?
• Continuity of Messaging

avoidable mistakes
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Expensive mistakes
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

create press
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Don’t wait
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Be smart
• Have a SM policy
• Never remove posts
• Profanity filters
• Never get defensive
• Community helpers?
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

a thought…
• Staff KNOW + AGREE to SM Policy
• Examples shown
• Consequences
• Personal liability
• Details in contract
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Getting secure
• Website
• Passwords
• Databases
• Back-Ups
• Plug-ins
• Profiles
• Always Testing / Automation
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Social profiles
• Get all Accounts
• Verified if Possible
• Continuity in Naming / Branding
• Repurposing of Message – Use Tools
• Monitoring / Automation
• Controlling Messages
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Social competition
• Where are your customers? What channels are they on? Where are they engaging?
• Who is the competition? Parallel? Are we up to par? Monitor activity.
• Who are our “cross-brands” that we could mimic or be influenced from?
• What is the main goal of the social media?
• Need customer service to be “Tip-Top” : have a plan!
• Regular information with SEO in mind is a must
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Real Engagement
• Real conversations take time and thought
• They can have intent; under agenda
• Engaging posts that create comments, likes and shares
• Images work great!
• Questions, surveys
• Sweepstakes and surveys
• Videos when short
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Monitoring processes
• What is a mistake worth?
• Free vs. Paid
• Google Alerts
• Paid Tools
• Back Links / GWMT
• Monitor Ads / SpyFu
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Monitor competition &
industry
• Competitors, Industry, Media, Trends
• What are they doing? Ideas?
• Where is the armor weak?
• Opportunity?
• Insert into conversation
• Our message, take, policies, features
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210
in comparision

opportunity & fun
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

capture citations
• Own + control all listings
• Make complete
• Approved images
• Micro data (test shares)
• Monitor reviews, comments
• Be quick, take offline
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Content creation
• Why?
• Research on topics and wording
• Where to spread / post / integrate
• Few pages / Inactive = Negative SEO targets
• Few pages = fewer links
• Quality
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Building links
• In & Out
• Quality
• Research
• Majestic SEO
• SEMRush
• SpyFu
• Industry / News / Competitors
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Think disavowing
• Monitor
• Research
• Know why, Tell G
• Know how to disavow
• What to expect?
• Create the pattern
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

negative reviews
• They suck
• It is a $$$$ game
• There is a process; be aware
• Personal contact
• Litigation
• Court Order
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Reviews = 2ways
• It’s a BIG decision
• Can be manipulated
• Process
• Monitoring
• Risks
• Shhhhhhhhhhhh! Who’s Involved?
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Monitor analytics
• G Analytics
• Others
• Dashboards
• Alerts / Automation
• Internal Chatter
• Sales People
• Talk to Customers
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

staff analyst
• Dashboard
• Bottleneck info
• They know “what” to do
• Daily reports with details
• What needs to change?
• Steps being taken?
• Costs?
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Get social
• You MUST Invest
• Be Proactive
• Rub Elbows with Established Sites
• Be Genuine
• Be Helpful
• Earn Respect and Friends
• Some “Friends” are bought!
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Knowledge = power
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Need help?
Leave Card
dwight@tmprod.com
tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

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学位认证网(DU毕业证)迪肯大学毕业证成绩单一比一原版制作

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24小时办理【微信176555708】【毕业证明信-推荐信做学费单】成绩单，录取通知书，Offer，在读证明，雅思托福成绩单，真实大使馆教育部认证，回国人员证明，留信网认证。网上存档永久可查！ degree，Transcripts（一对一服务包括毕业院长签字,专业课程,学位类型,专业或教育领域,以及毕业日期.不要忽视这些细节.这两份文件同样重要!毕业证成绩单文凭留信网学历认证！）如果您是以下情况，我们都能竭诚为您解决实际问题：【公司采用定金+余款的付款流程，以最大化保障您的利益，让您放心无忧】 1、在校期间，因各种原因未能顺利毕业，拿不到官方迪肯大学毕业证+微信176555708； 2、面对父母的压力，希望尽快拿到； 3、不清楚流程以及材料该如何准备； 4、回国时间很长，忘记办理毕业证丢失学历认证《迪肯大学毕业证》微信176555708《DU学位证书购买》学位证书验证； 5、回国马上就要找工作，办给用人单位看； 6、企事业单位必须要求办理学历证书英文《迪肯大学毕业证》微信176555708《DU学位证书购买》本科毕业证书扫描件的；微信176555708面向迪肯大学毕业留学生提供以下服务: 【★迪肯大学毕业证、成绩单等全套材料，从防伪到印刷，从水印到钢印烫金，与学校100%相同】【★大学学历硕士学位《迪肯大学毕业证》微信176555708《DU学位证书购买》硕士毕业证】【★毕业证书范本】【★真实留信认证，留信网入库存档，可查】主营项目： a.办理海外毕业证认证《迪肯大学毕业证》微信176555708《DU学位证书购买》学位证书英文版，改成绩单，Offer、在读证明、学生卡、信封、证明信等全套材料，从防伪到印刷，从水印到钢印烫金，高精仿度跟学校原版100%相同. b.真实使馆认证（即留学人员回国证明），使馆存档可通过大使馆查询确认. c.真实教育部国外学历学位认证，教育部存档，教育部留服网站100%可查. d.留信网认证，国家专业人才认证中心颁发入库证书，留信网存档可查. e.招聘中介代理：本公司诚聘各地代理人员以及留学生，如果你有业余时间，有兴趣就请联系我们，我们会给到您的回报！期待您的加盟：一朝办理，终身受益（本信息长期有效）互惠互利，为广大海内外学子及有需要的人士在事业上跨过这道门槛！【业务选择办理准则】 1.如果您只是为了的应付父母亲戚朋友看下迪肯大学毕业证，那么办理一份学位即可 2.如果您是为了回国找工作，只是进私营企业或者外企，那么办理一份多大学历认证有时间限制吗《迪肯大学毕业证》微信176555708《DU学位证书购买》毕业证丢失补办即可，因为私营企业或者外企是不能查询学位真假的！ 3.如果您是要进国企银行事业单位考公务员等就需办理真实学历认证！诚招代理：本公司诚聘当地合作代理人员，如果你有业余时间，有兴趣就请联系我们。

制作原版1:1(Monash毕业证)莫纳什大学毕业证成绩单办理假

ukwwuq

退学买莫纳什大学毕业证>【微信176555708】办理莫纳什大学毕业证成绩单【微信176555708】Monash毕业证成绩单Monash学历证书Monash文凭【Monash毕业套号文凭网认证莫纳什大学毕业证成绩单】【哪里买莫纳什大学毕业证文凭Monash成绩学校快递邮寄信封】【开版莫纳什大学文凭】Monash留信认证本科硕士学历认证1:1完美还原海外各大学毕业材料上的工艺：水印阴影底纹钢印LOGO烫金烫银LOGO烫金烫银复合重叠。文字图案浮雕激光镭射紫外荧光温感复印防伪。可办理以下真实莫纳什大学存档留学生信息存档认证： 1莫纳什大学真实留信网认证（网上可查永久存档无风险百分百成功入库）； 2真实教育部认证（留服）等一切高仿或者真实可查认证服务（暂时不可办理）； 3购买英美真实学籍（不用正常就读直接出学历）； 4英美一年硕士保毕业证项目（保录取学校挂名不用正常就读保毕业）留学本科/硕士毕业证书成绩单制作流程： 1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询莫纳什大学莫纳什大学毕业证offer）； 2开始安排制作莫纳什大学毕业证成绩单电子图； 3莫纳什大学毕业证成绩单电子版做好以后发送给您确认； 4莫纳什大学毕业证成绩单电子版您确认信息无误之后安排制作成品； 5莫纳什大学成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄） — — — — — — — — — — — 《文凭顾问微信：176555708》

办理毕业证(UPenn毕业证)宾夕法尼亚大学毕业证成绩单快速办理

uehowe

官方原版办理宾夕法尼亚大学毕业证【微信176555708】学历认证怎么做：原版仿制宾夕法尼亚大学电子版成绩单毕业证认证【宾夕法尼亚大学毕业证成绩单】、宾夕法尼亚大学文凭证书成绩单复刻offer录取通知书、购买UPenn圣力嘉学院本科毕业证、【宾夕法尼亚大学毕业证办理UPenn毕业证书哪里买】、宾夕法尼亚大学 Offer在线办理UPenn Offer宾夕法尼亚大学Bachloer Degree。（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 ◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆ 【主营项目】一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格） 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。学历顾问：微信：176555708

可查真实(Monash毕业证)西澳大学毕业证成绩单退学买

cuobya

办理假西澳大学毕业证【微信176555708】购买,办理Monash成绩单,Monash毕业证制作【微信176555708】【西澳大学毕业证】，Monash毕业证购买，Monash学位证，西澳大学学位证【Monash成绩单制作】【Monash毕业证文凭 Monash本科澳洲学历认证原版制作【diploma certificate degree transcript 】【留信网认证，本科，硕士，海归，博士，排名，成绩单】代办国外（海外）澳洲、韩国、加拿大、新西兰等各大学毕业证。 ?我们对海外大学及学院的毕业证成绩单所使用的材料，尺寸大小，防伪结构（包括：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）都有原版本文凭对照。#一整套西澳大学文凭证件办理#—包含西澳大学西澳大学毕业证成绩单学历认证|使馆认证|归国人员证明|教育部认证|留信网认证永远存档教育部学历学位认证查询办理国外文凭国外学历学位认证#我们提供全套办理服务。一整套留学文凭证件服务：一：西澳大学西澳大学毕业证成绩单毕业证 #成绩单等全套材料从防伪到印刷水印底纹到钢印烫金二：真实使馆认证（留学人员回国证明）使馆存档三：真实教育部认证教育部存档教育部留服网站永久可查四：留信认证留学生信息网站永久可查国外毕业证学位证成绩单办理方法： 1客户提供办理西澳大学西澳大学毕业证成绩单信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。教育部文凭学历认证认证的用途：如果您计划在国内发展那么办理国内教育部认证是必不可少的。事业性用人单位如银行国企公务员在您应聘时都会需要您提供这个认证。其他私营 #外企企业无需提供！办理教育部认证所需资料众多且烦琐所有材料您都必须提供原件我们凭借丰富的经验帮您快速整合材料让您少走弯路。实体公司专业为您服务如有需要请联系我: 微信176555708

留学挂科(UofM毕业证)明尼苏达大学毕业证成绩单复刻办理

uehowe

精仿办理明尼苏达大学学历证书＜176555708微信＞【毕业证明信-推荐信做学费单＞【微信176555708】【制作UofM毕业证文凭认证明尼苏达大学毕业证成绩单购买】【UofM毕业证书】{明尼苏达大学文凭购买}】成绩单，录取通知书，Offer，在读证明，雅思托福成绩单，真实大使馆教育部认证，回国人员证明，＞【制作UofM毕业证文凭认证明尼苏达大学毕业证成绩单购买】【UofM毕业证书】{明尼苏达大学文凭购买}留信网认证。明尼苏达大学学历证书＜微信176555708（一对一服务包括毕业院长签字,专业课程,学位类型,专业或教育领域,以及毕业日期.不要忽视这些细节.这两份文件同样重要!毕业证成绩单文凭留信网学历认证！）（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。 ◆◆◆◆◆ — — — — — — — — 【留学教育】留学归国服务中心 — — — — — -◆◆◆◆◆ 【主营项目】一.毕业证【微信：176555708】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【微信：176555708】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分→ 【关于价格问题（保证一手价格） 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。学历顾问：微信：176555708

Should Repositories Participate in the Fediverse?

Paul Walk

Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdf

Florence Consulting

Gen Z and the marketplaces - let's translate their needs

Laura Szabó

The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z. The workshop was held on the DMA Conference in Vienna June 2024.

国外证书(Lincoln毕业证)新西兰林肯大学毕业证成绩单不能毕业办理

zoowe

退学办理新西兰林肯大学毕业证【微信176555708】学历认证怎么做：原版仿制新西兰林肯大学电子版成绩单毕业证认证【新西兰林肯大学毕业证成绩单】、新西兰林肯大学文凭证书成绩单复刻offer录取通知书、购买Lincoln圣力嘉学院本科毕业证、【新西兰林肯大学毕业证办理Lincoln毕业证书哪里买】、新西兰林肯大学 Offer在线办理Lincoln Offer新西兰林肯大学Bachloer Degree。1客户提供办理信息：姓名生日专业学位毕业时间等（如信息不确定可以咨询顾问：微信176555708我们有专业老师帮你查询）； 2开始安排制作毕业证成绩单电子图； 3毕业证成绩单电子版做好以后发送给您确认； 4毕业证成绩单电子版您确认信息无误之后安排制作成品； 5成品做好拍照或者视频给您确认； 6快递给客户（国内顺丰国外DHLUPS等快读邮寄）。 7完成交易删除客户资料高精端提供以下服务：一：新西兰林肯大学新西兰林肯大学毕业证文凭证书全套材料从防伪到印刷水印底纹到钢印烫金二：真实使馆认证（留学人员回国证明）使馆存档三：真实教育部认证教育部存档教育部留服网站可查四：留信认证留学生信息网站可查五：与学校颁发的相关证件1:1纸质尺寸制定（定期向各大院校毕业生购买最新版本毕,业证成绩单保证您拿到的是鲁昂大学内部最新版本毕业证成绩单微信176555708） A.为什么留学生需要操作留信认证? 留信认证全称全国留学生信息服务网认证,隶属于北京中科院。①留信认证门槛条件更低,费用更美丽,并且包过,完单周期短,效率高②留信认证虽然不能去国企,但是一般的公司都没有问题,因为国内很多公司连基本的留学生学历认证都不了解。这对于留学生来说,这就比自己光拿一个证书更有说服力,因为留学学历可以在留信网站上进行查询! B.为什么我们提供的毕业证成绩单具有使用价值？查询留服认证是国内鉴别留学生海外学历的唯一途径但认证只是个体行为不是所有留学生都操作所以没有办理认证的留学生的学历在国内也是查询不到的他们也仅仅只有一张文凭。所以这时候我们提供的和学校颁发的一模一样的毕业证成绩单就有了使用价值。

假文凭国外(Adelaide毕业证)澳大利亚国立大学毕业证成绩单办理

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1. website Reputation management

2. About dwight • Founder of TM Productions • Founder of Pure Cabo • Co-founder of FishingCharters.com tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

3. Reputation management • Security – Protect Everything • Domains, WHOIS • Social Profiles – capture all • Monitoring & Process • Content Creation - Continuity • Building Links/Signals • Spider / Disavowing • Analytics / Target Pages tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

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8. avoidable mistakes tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

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16. Social competition • Where are your customers? What channels are they on? Where are they engaging? • Who is the competition? Parallel? Are we up to par? Monitor activity. • Who are our “cross-brands” that we could mimic or be influenced from? • What is the main goal of the social media? • Need customer service to be “Tip-Top” : have a plan! • Regular information with SEO in mind is a must tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

17. Real Engagement • Real conversations take time and thought • They can have intent; under agenda • Engaging posts that create comments, likes and shares • Images work great! • Questions, surveys • Sweepstakes and surveys • Videos when short tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

18. Monitoring processes • What is a mistake worth? • Free vs. Paid • Google Alerts • Paid Tools • Back Links / GWMT • Monitor Ads / SpyFu tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

19. Monitor competition & industry • Competitors, Industry, Media, Trends • What are they doing? Ideas? • Where is the armor weak? • Opportunity? • Insert into conversation • Our message, take, policies, features tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210 in comparision

20. opportunity & fun tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

21. opportunity & fun tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

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24. Content creation • Why? • Research on topics and wording • Where to spread / post / integrate • Few pages / Inactive = Negative SEO targets • Few pages = fewer links • Quality tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

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27. negative reviews • They suck • It is a $$$$ game • There is a process; be aware • Personal contact • Litigation • Court Order tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

28. Reviews = 2ways • It’s a BIG decision • Can be manipulated • Process • Monitoring • Risks • Shhhhhhhhhhhh! Who’s Involved? tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

29. Monitor analytics • G Analytics • Others • Dashboards • Alerts / Automation • Internal Chatter • Sales People • Talk to Customers tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

30. staff analyst • Dashboard • Bottleneck info • They know “what” to do • Daily reports with details • What needs to change? • Steps being taken? • Costs? tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

31. Get social • You MUST Invest • Be Proactive • Rub Elbows with Established Sites • Be Genuine • Be Helpful • Earn Respect and Friends • Some “Friends” are bought! tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

32. Knowledge = power tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

33. Need help? Leave Card dwight@tmprod.com tmprod.com / dwightz.com 309B s main st royal oak mi 48067 248.582.9210

Website Reputation Management 2014 Pubcon Las Vegas -TMprod.com

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