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Website analysis
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- 2. • Actual contenthas monochromatic colour scheme (black+white+blue) • Title font is very informal, the N is in a speech bubble – could connote that the newspaper is spoken about a lot – actual title of website differs to newspaper (Newbury today vs. Newbury Weekly News) shows difference in availability of news, instant vs once a week • Simplistic language • Lots of pictures (very visual) • Not suggestive headlines – summaries of the story • Interactive site – login/register, comments, sharing buttons • Trending now – idea of immediacy, popular website? Most read/most commented give illusion of popular website again • Lots of adverts providing revenue Accessed on the 26/10/15 at 22:10
- 3. • Stories laidout in simple fashion (one long row) • Has social media page – links to twitter/facebook + poll – increases interactivity • Ads related to the season provide idea of active webpage • Webpage put into sections (news, all districts, videos) easy for audience to use • Pictures accompany each photo easy to see what story is about • Simple headlines, summaries of articles (E.g. Newbury bridal shop launch designer label) • Adverts to provide revenue Accessed on the 26/10/15 at 22:11
- 4. • Interactive website(links to social media, register/sign in/search) • Font of title (The Reading Chronicle) quite professional, similar to what a broadsheet would have • Defined sections of website (news/sport/announcements/what’s on) easier for audience to engage • Provides services which aren’t typically what are associated with local newspapers (dating) • Very visual – straight to the point • Headlines simple + explain story • Lots of adverts to provide revenue • Weather – provides idea of website being up to date, know their target audience (local people) • Main story highlighted – idea of importance Accessed on the 26/10/15 at 22:14
- 5. • Pictures toaccompany all stories – more visual, gives more opportunity to get views on the story • Dates on the stories – gives people idea of when they’re looking at the stories (I.e. story about snow on front page but dated 4 days ago) • Promotion of a more interactive site – signing up for email alerts for local stories • Adverts to generate revenue • Main story of day = big, less important are a few lines and one small picture • Stories put in a chronological order, also lined up in a simplistic manner Accessed on the 26/10/15 at 22:15
- 6. • Similar layoutto the Reading Chronicle • Simple colour scheme (blue/black/white) • Title very rounded – suggests less professional, more relaxed • Interactive website – register/sign in, search, links to social media, contact us page • Has services which aren’t typically what are associated with local newspapers (dating) • Weather included – idea of target audience (people from Kingston) and webpage is updated at least once a day • Main story highlighted to suggest importance, use of capitalised ‘UPDATE’ to attract readers attention to the story • Lots of adverts – generating of revenue • Mixes serious stories with sensationalist stories Accessed on the 26/10/15 at 22:20
- 7. • Pictures toaccompany all stories – more visual, gives more opportunity to get views on the story • Dates on the stories – gives people idea of when they’re looking at the stories (I.e. story about snow on front page but dated 4 days ago) • Promotion of a more interactive site – signing up for email alerts for local stories and also encourages user generated content “send in your news, pictures & videos” also provides an indicator to show how many comments each story has • Adverts to generate revenue • Main story of day is big, less important stories are a few lines and one small picture • Stories put in a chronological order, also lined up in a simplistic manner • Mixes human interest stories with ‘proper’ (more like broadsheet) style news Accessed 26/10/15 at 22:20
- 8. • Similar toKingston Guardian + Reading Chronicle • Simple colour scheme (blue/black/white) • Title very rounded – suggests less professional, more relaxed • Interactive website – register/sign in and search • Uses services which aren’t typically what are associated with local newspapers, niche markets? (dating and weddings) • Weather included – idea of target audience (people from Yeovil) and webpage is updated at least once a day • Main story highlighted – gives it more appeal to reader and makes it stand out • Has an archive – people want to see past stories • Story with a celebrity on the front, appeals to fans of the celebrity Accessed on 26/10/15 22:22
- 9. • Headline, picturethen text, provides a chronological order for the audience • Has caption describing the picture which could be useful for more confusing stories (such as this one) • Has date published and what category it’s in, making it easier for people to find • The website keeps to typical monochromatic style (blue, white and black) • Interactive – ability to share, sign up for emails, comment and send in your own content • Has most popular column 19/02/16 00:01
- 10. • Picture ismain focus on page • Includes who wrote it, date and time and also category it is in ‘News’ • Headline summarises whole story • Most popular on side of page (links to front page) • Interactive – asks for UGC/gets audience to comment/share • Lots of adverts 19/02/16 00:03
- 11. • The headlinedoesn’t make much sense (not a proper sentence) “Police have moved to close a premises in Reading”- inaccurate use of pluralising, shows the inaccuracy of local newspapers (lack of checking?) • Adverts (same one as Kingston Guardian? Not so local?) • Headline is vague, in popular culture described as ‘clickbait’ as it is attempting to make audience read • Childish graphics – not very professional • Has a most popular column 19/02/16 00:14