Car sharing has grown 34% between 2013-2014 according to an article. There are four types of car sharing: station based, one-way, home area, and free-floating. Enterprise CarShare focuses on membership plans for frequent and infrequent users starting at $40/year. Compared to competitor Zipcar, Enterprise has lower yearly and hourly rates but fewer locations. Traffic analysis shows Enterprise had 167,000 average monthly visits from July-December 2018, while Zipcar had 1,500,000. Both saw around a 30% decrease, likely due to seasonal factors. Enterprise could improve engagement by adding reviews and pricing details on their homepage.
3. Car bookings in metropolitans is usually executed and controlled via a central monitoring interface which is deployed and maintained online. Any discrepancy in the booking procedure is hard to come by and it’s aptly rectified even if it is encountered.
3. Car bookings in metropolitans is usually executed and controlled via a central monitoring interface which is deployed and maintained online. Any discrepancy in the booking procedure is hard to come by and it’s aptly rectified even if it is encountered.
We've collected some data on what choices did notable brands make over the last decade when it comes to #naming and #domainnames. Turned out bigger than we expected (pretty huge actually:)) so here is part one. I do hope it is of use to #entrepreneurs to make informed decisions about their #brands, knowing all the benefits, risks and expected outcome of each potential choice.
46% of 18-24 drivers would choose internet access over their car (NYT 2012). Wait, how is that a choice? And what does the internet have to do with car ownership anyway?
Adapted from a presentation at Kain Automotive (kaintraining.com), I explore why exactly millennials aren't enamored with the ideal of cars--and how car dealerships and brands can change their mind. Feel free to tweet me with questions (@LindseyKirchoff) or email HowToMarketToMe@gmail.com. Enjoy!
How receptive were shoppers this holiday season?
Learn:
* This year’s top performing retail sites
* New and recurring search trends
* Brick & Mortar vs. Website Only online search behavior
* Multichannel marketing recap and breakdown, which channels were the most effective and the performance of search, email, affiliate partners and social networks
In this month’s edition of Trends Across the Planet, we take a look at Amazon Prime’s upcoming original show about Manchester City’s soccer team, a trucker hat from Ford that helps keep sleepy drivers awake, tattoo regret, a dating app for self-professed geeks, and much more. We also share our final 2018 “Trend to Watch,” focusing this month on sleeping pods for weary airport travelers.
The Disruptor Airline - How online content aggregators may take traditional a...Millennium Aviation, Inc.
The only way the traditional airlines will be structurally profitable is by offering a problem-solving service that is part of peoples’ daily lives, whether they travel or not. But it needs to be consistent when they do. There is no real ROIC in transportation.
Who can completely disrupt the airline industry? Who can change the face of the travel business in a revolutionary way? A marketing company that will trigger you to want to travel. One that will let you know which of your friends you can meet where. One that will network on your behalf and bring new business opportunities and arrange for meetings in places that meet your tastes and preference. One that will suggest and pencil in landmark sightseeing or adventures around your calendar with people you want, integrating social media and business networks. A concierge that will make your life easier and take care of your bags and makes sure your personal media library is loaded into the individual in-flight entertainment system in the seat you selected. One that is not a travel company, but a lifestyle partner that is part of your everyday life, whether you travel or not.
Did you know acquiring new customers is 5 times more expensive than retaining existing ones? For marketers and businesses, it's clear that retention over acquisition is the new name of the game. But are Indian brands doing enough?
This presentation on 'The Retention Aura', by Ashish Sinha, Managing Director, Epsilon APAC & MEA, looks at the importance of retention, examples of brands getting it right - and the tremendous opportunity it presents for marketers.
(Originally presented at the Future of Marketing Summit & Awards, January 2020, in Mumbai, India)
#EpsilonIndia #martech #retention #acquisition
Enterprise CarShare Paper - Web Publishing Class - Junior Year
In web publishing class we chose Enterprise CarShare's website as our site and we analysed everything about it. In this paper I used SEMRush to find all the statistics and then offered some suggestions on how Enterprise could make their site more user friendly.
We've collected some data on what choices did notable brands make over the last decade when it comes to #naming and #domainnames. Turned out bigger than we expected (pretty huge actually:)) so here is part one. I do hope it is of use to #entrepreneurs to make informed decisions about their #brands, knowing all the benefits, risks and expected outcome of each potential choice.
46% of 18-24 drivers would choose internet access over their car (NYT 2012). Wait, how is that a choice? And what does the internet have to do with car ownership anyway?
Adapted from a presentation at Kain Automotive (kaintraining.com), I explore why exactly millennials aren't enamored with the ideal of cars--and how car dealerships and brands can change their mind. Feel free to tweet me with questions (@LindseyKirchoff) or email HowToMarketToMe@gmail.com. Enjoy!
How receptive were shoppers this holiday season?
Learn:
* This year’s top performing retail sites
* New and recurring search trends
* Brick & Mortar vs. Website Only online search behavior
* Multichannel marketing recap and breakdown, which channels were the most effective and the performance of search, email, affiliate partners and social networks
In this month’s edition of Trends Across the Planet, we take a look at Amazon Prime’s upcoming original show about Manchester City’s soccer team, a trucker hat from Ford that helps keep sleepy drivers awake, tattoo regret, a dating app for self-professed geeks, and much more. We also share our final 2018 “Trend to Watch,” focusing this month on sleeping pods for weary airport travelers.
The Disruptor Airline - How online content aggregators may take traditional a...Millennium Aviation, Inc.
The only way the traditional airlines will be structurally profitable is by offering a problem-solving service that is part of peoples’ daily lives, whether they travel or not. But it needs to be consistent when they do. There is no real ROIC in transportation.
Who can completely disrupt the airline industry? Who can change the face of the travel business in a revolutionary way? A marketing company that will trigger you to want to travel. One that will let you know which of your friends you can meet where. One that will network on your behalf and bring new business opportunities and arrange for meetings in places that meet your tastes and preference. One that will suggest and pencil in landmark sightseeing or adventures around your calendar with people you want, integrating social media and business networks. A concierge that will make your life easier and take care of your bags and makes sure your personal media library is loaded into the individual in-flight entertainment system in the seat you selected. One that is not a travel company, but a lifestyle partner that is part of your everyday life, whether you travel or not.
Did you know acquiring new customers is 5 times more expensive than retaining existing ones? For marketers and businesses, it's clear that retention over acquisition is the new name of the game. But are Indian brands doing enough?
This presentation on 'The Retention Aura', by Ashish Sinha, Managing Director, Epsilon APAC & MEA, looks at the importance of retention, examples of brands getting it right - and the tremendous opportunity it presents for marketers.
(Originally presented at the Future of Marketing Summit & Awards, January 2020, in Mumbai, India)
#EpsilonIndia #martech #retention #acquisition
Enterprise CarShare Paper - Web Publishing Class - Junior Year
In web publishing class we chose Enterprise CarShare's website as our site and we analysed everything about it. In this paper I used SEMRush to find all the statistics and then offered some suggestions on how Enterprise could make their site more user friendly.
Unleashing the Power of Modern Carpooling Apps, Inspired by BlaBlaCarArchie Cadell
BlaBlaCar is one of the most successful carpooling apps, and it offers a great blueprint for developing your own carpooling app. For more info - https://www.gojekclone.com/blablacar-clone
In today’s day and age, on-demand cab booking has become a popular practice. People reserve taxis that arrive on schedule, pick them up from a specified location, and take them where they need to go. Taxis have been around for a long time, but with the advent of mobile apps and Taxi Booking App Development services, cab hiring has become simpler.
Source: https://www.moontechnolabs.com/blog/take-your-app-cab-project-to-one-of-these-agencies-in-houston/
In today’s day and age, on-demand cab booking has become a popular practice. People reserve taxis that arrive on schedule, pick them up from a specified location, and take them where they need to go. Taxis have been around for a long time, but with the advent of mobile apps and Taxi Booking App Development services, cab hiring has become simpler.
Source: https://www.moontechnolabs.com/blog/take-your-app-cab-project-to-one-of-these-agencies-in-houston/
Are your curious to know how does Ola app work? And how much does it cost to develop an app like Ola? Check out our FuGenx blog. We are the best transport app development company.
Summarized 36 startups in the world deploying "Sharing Economy" For instance, Airbnb, UBER, Wework and other companies are of the material with detail explanation.
Car is one of the most comfortable and the safest mode of travelling, if you are planning a trip at any new place. Unlike other mode of transportation, it enables you to go and visit wherever and whenever you want. Apart from that, it also offers privacy and comfort that you will rarely get in any public mode of transportation such as bus or train. However, in this hard economic condition buying a car is not possible for everyone as it is a highly expensive investment.
Achieve Your Ride-Sharing Goals with Our Proven BlaBla Car App Development So...V3cube
Embrace the lasting trend of carpooling and capitalize on the ideal moment to develop a top-notch BlaBlaCar clone app. With our expert app development solutions, create a cutting-edge platform that caters to the growing demand for ride-sharing. For more information https://www.v3cube.com/blablacar-clone/
With our ready-to-use Uber Clone Script, you may explore out a variety of X business concepts that are flourishing and promise to provide profitable revenue.
RideConnect is the only app that lets you create your own rideshare.
Using RideConnect, any car service driver can quickly and easily setup their rideshare community and start offering rides to their customers.
RideConnect emphasizes privacy and safety for its users. Riders have to explicitly include drivers into their communities before they can rideshare together.
BlaBlaCar Clone Carpooling App Attractive to EntrepreneursOn Demand Clone
Find out why BlaBlaCar Clone is the ultimate carpooling app for entrepreneurs to enjoy a thriving business. Dive into our detailed blog to gain valuable insights and discover its exceptional features and benefits.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 3
Website analysis
1. Jacob Nine
Web Publishing
Enterprise Car Share Popularity & Traffic Analysis
WEBSITE OVERVIEW
General Industry & Company Information
Overview: Car sharing is an industry that has seen much growth over the years.
According to an article from Earth Friends, “Between July 2013 and July 2014 the U.S. saw a
34% increase in the number of car sharing users, and studies indicate this number will continue to
climb” (Jones, 2018). So why is car sharing so popular? The answer is convenience, price and
being environmental friendly. Convenience is in high demand in the modern age of technology.
Car sharing is an industry that is being built through convenience through the use of smartphones.
Users of car sharing can access and use everything they need through smartphones like picking
cars and paying for the services. Affordability is something that also drives the car sharing
business. It can be much cheaper to use a car for a day or week at a time then paying for and
owning your own vehicle. Car sharing is also helpful to the environment because people are more
likely to use the cars for more than one trip, and they use them more effectively. So what are the
options we have as consumers for car sharing? While reading an article called “Shared Mobility
Comprehensive Guide 2018”, I found the four types of car sharing that companies will offer you.
The first one is called station based car sharing, which is a more traditional rental car service. This
is where your trip must start and end in the same location. Think of when you might rent a car for
vacation and you have to turn it in to the same location. Another type is one-way car sharing,
where the vehicle can be picked up at a company’s station, and returned at another. Another type
2. is a home area. According to the article home area is “A virtual fence where individuals have the
freedom to park their vehicle anywhere on permitted side-streets or company-marked parking
locations” (Navy, 2018). This type of car sharing is very popular in bigger cities with not a lot of
parking spaces, and gives the consumer more freedom than other options. The last type is free-
floating, which allows the consumer to pick up a vehicle and end the trip anywhere in the home
area. This option has the most freedom and can be very convenient to the consumer.
Now let’s look at the company Enterprise and one of their services Enterprise CarShare.
Enterprise is a company that allows people to rent cars for one way trips, long term trips or rent
business cars. They also control commercial fleet management, have commercial truck rentals and
have car sharing services. They have been around since 1957 and are considered an established
company. They are pretty new when it comes to the car sharing business compared to their
competitors. Enterprise CarShare focuses on membership plans that will attract both frequent and
less frequent consumers. Their keep it simple plan is $40 dollars a year and you get pretty good
rates after you pay the fee. They also offer a road warrior plan for frequent users that know about
how far they will be driving. You can pay $50 a month for a 10% discount on hourly and daily
rates, or you can pay $250 a month for a 15% discount on hourly and daily rates.
Trust
Enterprise CarShare is fairly new to the car sharing business, but the company Enterprise has
been in the car business since 1957. Enterprise CarShare is backed by one of the leading car rental
businesses in the world, and they have a good name behind them. They first got into the car
sharing game in 2008 under the name WeCar, until in 2013 it was called Enterprise CarShare.
They appear in the news quite frequently. A lot of their news coverage is coming from more local
TV stations, especially when they have a new location in town. You will also see them in a lot of
3. travel websites, talking about what they offer, and often talking about what great costumer service
they have. Over the last year they have been featured on Forbes, and have seen appearances in
news outlets like the LA Times. Personally I would trust myself to put my credit card on their
website, and the URL has an https in the beginning, letting me know that it is a secured site.
According to ICANN WHOIS, a website that lets you know how old your domain is, says that the
Enterprise CarShare website is 7 years old. Knowing all of this information lets me know that I
can trust their website.
Quality Content Assessment
Credibility
When looking at website, knowing it is credible is very important. You want a website to have
unique content. This means that there is no other content like it, anywhere else. This includes
creating unique, text, images, ecommerce, infographics, video and audio, and charts/graphs.
Providing unique and fresh content is very import to a website popularity, and google loves
unique content. If a website wants to appear at the top of search engine results, they need to
produce unique content. I am using a tool from Siteliner.com that can look at your websites
content, and decide if it unique, common, or duplicated. Unique content is one of a kind, common
content is similar to others but not the same, and duplicate is copied from another site.
Above to the left is a graph of Enterprise CarShare’s content. Above to the right is a list of
duplicate websites. At first glance you might be concerned on the amount of duplicate content the
4. site has. But when you click on the duplicate website sources, you can see why this isn’t a
problem. Enterprise has many different locations and programs that have their own websites that
need to copy the information from the original website, which is given through communication
and then coding in the website. For example BYU’s website showed up in the list of duplicate
content, but they need to use the same information to put on their own page, since they have an on
campus location. In this case BYU probably got permission to post this to their website through
Enterprise. When wanting to find out if a website is credible, typos are a good tool to measure.
When I ran 100 pages of our website on Seochat.com’s online spell checker, I found some
interesting results. For about every 1000 words there would be about 1 possible misspelling.
Some of the most common misspellings were words like “carsharing” and “iphone”. Mistakes
like this are not very important to me because words like carsharing could be spelled different
when it comes to different companies, and it could be because the companies name is spelled like
that. For words like “iphone” it just shows that the writers might have not used a hyphen, or they
spelled it that way because Apple sells their products spelled as “iphone”. Overall the Enterprise
CarShare website is credible when it comes to unique content and not having too many typos in
their work.
Value
Value is an important part of any website for a user. It is what keeps a user engaged in the
website, and gives them a reason to be on the website. When writing for a website this means
writing more than a simple description. You want to speak to your user as personally as possible.
Important things that add vaule to your website are helpful images, demos, having a ratings and
review system, and having good customer service. All of these will help your user feel liked they
are being helped, and will be less likely to leave your site due to confusion. If you have something
5. for the user to call or chat with an employee, the user will be much more likely to return. Having
reviews and ratings will let the user know what other users think about the products, and can
make more trusted purchases.
Competing Site
For Enterprise CarShare, their competing site would have to be ZipCar.com. ZipCar has some
similarities and differences between Enterprise CarShare. ZipCar has round trip, and commuter
options for their consumers. The round trip lets you sign up, unlock by taping the windshield,
drive by the hour or by the day, and then makes you return it to its designated parking spot when
completed. The commuter option lets you sign up, drive the car wherever you want for the week,
through its dedicated spot, and then needs to be returned to its parking spot by that Friday.
Enterprise is very similar in the way they want you to get your car and return it. First you join
their membership and you will receive your membership card. You then log onto their app and
reserve a car. After that you hold your membership card up to the windshield sensor and it will
unlock your car for you to use. After you are done with your vehicle you return it and swipe the
card again to confirm you are done after you park it in its designated spot. The difference between
these two is that ZipCar’s Commuter option gives you more freedom of not having an hourly rate,
and instead a weekly rate.
Some differences in Enterprise CarShare and ZipCar is the amount of locations you have
to choose from. Enterprise CarShare has locations in 27 cities and more than 130 college
campuses. Zipcar has locations in 170 cities in 44 states, and is available on more than 300
college campuses. Enterprise CarShare has gas and insurance included like Zipcar, but when
comparing prices, the two are pretty different. I looked and found a Ford Focus in New York
City, one of the most expensive places in the United States, from both ZipCar and Enterprise
6. CarShare. With Enterprise CarShare you have to pay a $40 fee a year for their keep it simple plan,
which is for less frequent users. With this plan your ford focus drops to $8 to $9 an hour for your
car. ZipCar also has a plan called the exact same thing, the “Keep it Simple Plan”. The difference
is you pay seven dollars a month, which is $84 a year. You then get a standard rate of $10 an hour
for your car. Enterprise is both cheaper yearly and hourly compared to ZipCar.
Traffic Analysis
Visit Analysis
Definitions: As you can see above, the 6 month average monthly visits is 167,000 for
Enterprise, and 1,500,000 for ZipCar. A visit is the number of times users visited during
the timeframe. Visitors are counted in months. The 6 month average unique visitors is
96,000 for Enterprise, and 740,500 for ZipCar. A unique visitor is an individual person
visiting the website, regardless of how many times they visit. The Average visits per
unique visitor came out to 1.74 for Enterprise and 2.03 for ZipCar. Visits per unique
visitor is how many visits an individual person makes on the website.
Comparison
At first glance you the numbers might be a huge difference between one another, but you
need to look at the shifts in visitors and how long both of the services have been around.
ZipCar has always been at the top with numbers, and Enterprise CarShare is fairly new to
the industry. This is why there is a big difference in the numbers. But when it comes to
7. shift in numbers, Enterprise CarShare is the winner. When you look at the numbers,
starting in July 2018, Enterprise had 150,000 visits, and Zipcar had 1,600,000 visits. By
December 2018 Enterprise had 112,900 visits and Zipcar had 1,100,000 visits. That is a
25% decrease for Enterprise, and around a 32% decrease for ZipCar. The chart below will
give you an idea of how their numbers have changed.
I believe that the numbers for both sites should not be discouraging. I believe that the decrease
has to do with the seasons changing. As it gets colder out less people will be using car sharing,
because I believe that a lot of people use it a part of their vacations, or when they want to go
somewhere and enjoy the weather, or because some people have more time in the summer.
Engagement Analysis
8. Bounce Rate
o The Bounce rate is when only one page is visited before exit. This is considered
good or bad, and depends what industry you are in, and what the objective of your
website is. If someone goes to a page and doesn’t like it for any reason they will
bounce. Someone could also bounce because they found exactly what they need,
which is what some companies might aim for. As you can see in the excel sheet
above, EnterpriseCarShare users bounce at 28.91% compared to 20.89% from
ZipCar users, which means EnterpriseCarShare.com users bounce more often by
8.02% when comparing the two.
o I believe that the bounce rate is not that great. I believe you want a low bounce
rate, especially in the service industry. The average for the service industry is 10%-
30%, which is lower than the overall web average of 45%. Your goal is to attract
the user in and wanting them to explore more pages and buy your service. One
thing that might be leading to the bounces would have to be the lack of reviews,
comments, or other user’s feedback. How would the user know what is good and
what others are thinking without a place for them to leave feedback?
o
9. In the picture above I show what the homepage looks like if you scroll down a bit. Nowhere, not
even in the menu do you find any reviews or feedback. This is important so others can build trust
from the website.
Pageviews Per Visit & Average Visit Duration:
A pageview is how many pages a user visits during their session. Once they leave the site
their session is over and their pageviews are counted. The average visit duration is how long the
user’s session is. Once they leave the site it is over. EnterpriseCarShare.com has a page per visit
of 3.98 and an average visit duration of 3:34. ZipCar.com has a page per visit of 8.35 and an
average visit duration of 5:07.
I believe that the numbers for our site are low, especially when you compare it to other
similar sites. One thing that might make the user stay on the site longer and view more pages is
the amount of information about car sharing the website gives. On every page there seems to be
an explanation on what the program is about and how it works. This is very helpful to the user
and will encourage them to stay around and learn more about what they offer. As you can see
from the picture below, there is plenty of simple and effective explanations on how to get a
vehicle.
10. Value Content & Engagement Improvement Recommendation:
I believe that the best content change the site could change is creating more personal maps and
pricing as soon as you are on the home page. When you go to ZipCar.com, as pictured below, you
scroll down and are hit with more personal content. Enterprise needs to change the way show
locations. At ZipCar you are presented with a live map the user can use. They also make the user
engage by making them change their city to find out more. The map is easy to use and very nice
looking.
Enterprise, pictured below, has a less interesting approach in my opinion. These images are nice,
but the map is much more interesting in my opinion. Although I would likely engage in the page
to look for more cities, ZipCar seems more personal and interactive, which is key to engagement.
11. Pricing upfront and giving the user options right away this very important to users. Enterprise
needs to be more upfront and personal with its pricing, and give the user options right away.
ZipCar, pictured below, has an excellent interactive pricing selector that the user can customize to
its needs. You can select what type of vehicle you want, how long you want it, and how far you
are going. It then adjust your price accordingly in real time.
When you scroll down to the cost of Enterprise CarShare, shown below, you are shown what
prices in a city would be.
12. The only personalization you have here is choosing the city, and not the cars and trip info, which
Enterprise needs to add. The users want to see the prices and choices they have right away.
Enterprise needs to do away with the “Become a Member” option so early in their site. Nobody
really even understands what becoming a member is right away. When you first see that option
instead of the personal info the user will become less interested. This is because “Become a
Member” feels like a chore you would have to fill out, and doesn’t give you the fun details about
your trip that you care about. The user first wants to think about what their service can provide for
them, and not fill out forms right away to become a member of something they know little about.
This is why EnterpriseCarShare.com might fail to catch some people, they first go for a business
approach and try to sell the user something they know little of. ZipCar,com does this better
because it is more personal to the user with options upfront and user engagement.
13. Works Cited:
“Enterprise CarShare.” Hourly Car Rental Locations - Enterprise CarShare, 2013,
www.enterprisecarshare.com/us/en/home.html.
Jones, Sally. “Car Sharing: Enterprise Carshare vs Zipcar vs car2go.” Earth's Friends, Earth's
Friends, 9 Oct. 2018, www.earthsfriends.com/enterprise-carshare-vs-zipcar-vs-car2go-vs-turo-vs-
getaround/.
Navy, Mike. “Shared Mobility Comprehensive Guide 2018 by Movmi.” Shared Mobility, 31 Jan.
2018, www.sharedmobility.news/shared-mobility-comprehensive-guide/#.