Successfully reported this slideshow.
Your SlideShare is downloading. ×

2021 Consumer Health Insights: COVID-19 Survey Highlights - June 2021 update

Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad
Ad

Check these out next

1 of 13 Ad
Advertisement

More Related Content

Slideshows for you (20)

Similar to 2021 Consumer Health Insights: COVID-19 Survey Highlights - June 2021 update (20)

Advertisement

More from McKinsey on Healthcare (11)

Recently uploaded (20)

Advertisement

2021 Consumer Health Insights: COVID-19 Survey Highlights - June 2021 update

  1. 1. CONFIDENTIAL AND PROPRIETARY Any use of this material without specific permission of McKinsey & Company is strictly prohibited DOCUMENT INTENDED TO PROVIDE INSIGHT RATHER THAN SPECIFIC CLIENT ADVICE Updated: June 14, 2021 2021 Consumer Health Insights: COVID-19 Survey Highlights
  2. 2. McKinsey & Company 2 As more Americans return to work and activities, reaching those who describe themselves “Unlikely” or “Cautious” to vaccinate against COVID-19 remains important. More Americans who had expressed caution about the COVID-19 vaccination rates say their concerns or needs have been addressed, according to the latest McKinsey Consumer Survey. However, there has been little movement among “Unlikely” adopters, many of whom also said they are not following guidance from the Centers for Disease Control and Prevention (CDC) when recommended. A higher percentage of Medicaid residents (27%) and stay-at-home parents (38%) described themselves as unlikely to be vaccinated. Additionally, more parents said they would vaccinate their children (55%), which rose 2 percentage points since May. As more Americans return to activities, the usage of public transportation, airlines and services such as taxi is still lagging, but growing. Half of Americans who are expected to return to work say they anticipate going into an office will have a negative effect on their mental health, listing safety and flexibility as primary concerns. Americans continue to delay many healthcare services, although a high utilization of telemedicine for psychiatry is steady. These insights draw upon findings from McKinsey’s Consumer Surveys from June 4–13, April 24–May 3, March 15–22, February 8–12, January 4–11, 2021, and in 2020, November 20–December 6, October 22–26, September 5–7, July 11–14, June 4–8, May 15–18, April 25–27, April 11–13, March 27–29, and March 16–17. These materials are preliminary and non-exhaustive and are being made available on a non-exclusive basis solely for information purposes in response to the urgent need for measures to address the COVID-19 crisis. They reflect general insight and may present potential options for consideration based on currently available information, which is inherently uncertain and subject to change, but do not contain all of the information needed to determine a future course of action. The insights and concepts included in these materials have not been validated or independently verified. References to specific products or organizations are solely for illustration and do not constitute any endorsement or recommendation. These materials do not constitute, and should not be interpreted as, policy, accounting, legal, medical, tax or other regulated advice, or a recommendation on any specific course of action. These materials are not a guarantee of results and cannot be relied upon. Future results may differ materially from any statements of expectation, forecasts or projections. Particularly in light of rapidly evolving conditions, these materials are provided “as is” without any representation or warranty, and all liability is expressly disclaimed for any loss or damage of any kind. The recipient is solely responsible for all of its decisions, use of these materials, and compliance with applicable laws, rules and regulations. Consider seeking advice of legal and other relevant certified/licensed experts prior to taking any specific steps.
  3. 3. McKinsey & Company 3 CURRENT AS OF JUNE 14, 2021 Overview of insights COVID-19 vaccine consumer sentiment and engagement: § The ‘Unlikely’ to vaccinate has remained steady over time (~15%), while the ‘Interested’ and ‘Cautious’ continue to decline. However, disparities across segments persist, requiring a targeted approach to improving adoption § ‘Cautious Adopters’1 identified that their concerns or needs had been addressed resulting in receiving the vaccine, focused on protection, safety of the vaccine and convenience; addressing this may be achieved through greater access and choice in vaccine § About 55% of parents plan to vaccinate their children (2 percentage points higher than in May) § Most respondents say they are not following CDC mask recommendations and do not fully understand them Return to care, work, and activities: • Consumers are returning to activities, including seeking care in person, with the exception of mental health, which continues to leverage telemedicine • About 25% of respondents are deferring care, increasing since April; deferral due to concern for safety due to COVID-19 reduced significantly (11 percentage points lower than in March) • Most respondents who are expecting to return to their pre-pandemic site of work expect it to have a negative impact on their mental health; respondents identified actions that they believe could mitigate their concerns, particularly safety and flexibility Future modes of engagement: • Respondents indicate willingness to seek care in a variety of settings, and differences in expected uptake across age cohorts requires better understanding of when, where, and how to engage consumers • Many consumers adopted wellness services during the pandemic and intend continued use 3 McKinsey & Company 1. ‘Cautious Adopters’ are respondents from the ‘Cautious’ segment who indicated receiving a COVID-19 vaccination recently.
  4. 4. McKinsey & Company 4 COVID-19 vaccination: ‘Cautious’ segment continues to decline, and ‘Unlikely’ is steady Likelihood to receive COVID-19 vaccine Percent of respondents (age 18+) 18 19 16 15 14 15 45 41 23 17 11 9 37 38 43 32 16 10 18 36 59 66 Jan 15 Dec 6 2 100% = Feb 19 Mar 21 May 2 June 14 2,467 2,506 2,332 2,724 3,107 2,906 Already vaccinated Interested Cautious Unlikely Survey date Source: McKinsey Consumer Health Insights 6/14/2021 12 pps Difference in ‘already vaccinated’ rate between full- time (69%) and part-time (57%) workers 9 pps1 Difference in ‘unlikely’ response rate between women (19%) and men (10%) 38% Stay-at-home parent respondents ‘unlikely’ to get vaccinated 27% Respondents covered by Medicaid indicating ‘unlikely’ CURRENT AS OF JUNE 14, 2021 4 McKinsey & Company 1. pps, percentage points. QVAX1b. Under which timeframe of COVID-19 vaccine availability would you be most likely to get vaccinated?
  5. 5. McKinsey & Company 5 COVID-19 vaccination: Reasons formerly ‘Cautious’ respondents who did get a vaccine waited match the actions they identified to address their needs CURRENT AS OF JUNE 14, 2021 Source: McKinsey Consumer Health Insights 6/14/2021 ‘Cautious Adopters’ are respondents from the ‘Cautious’ segment who indicated receiving a COVID-19 vaccination in May/June. QVAX_MONTH. In what month did you receive your first dose of COVID-19 vaccine? QVAX_LATER. What best describes the reason why you waited to get the COVID-19 vaccine? (Select all that apply.) QVAX_INCENTIVES. What type(s) of incentives were you offered to get the vaccine? (Select all that apply.) Wanted to see how it impacts other people Difficulty getting an appointment Concern about long-term side effects 22% 15% 12% Top reasons the ‘Cautious Adopters’1 waited % of respondents who moved from ‘Cautious’ to ‘Already vaccinated’ in May/June 2021, n = 275 Top potential actions that the ‘Cautious’ indicated would make them more likely to receive a COVID-19 vaccine % of respondents, n = 174 57% Ability to pick vaccine brand 48% Receive cash 45% Ability for walk in without an appointment Alleviated by Alleviated by
  6. 6. McKinsey & Company 6 COVID-19 vaccination: Likelihood to vaccinate children when eligible is increasing CURRENT AS OF JUNE 14, 2021 QVAX1. How likely are you to have your children vaccinated for Coronavirus / COVID-19 when they are eligible? QVAX1C_CHILD. Whose advice is most important to you in your decision about whether or not to get your children vaccinated for COVID-19? QVAX_LIKELIHOOD_CHILD: How would each of the following affect your likelihood to get your children vaccinated for COVID-19? Source: McKinsey Consumer Health Insights 6/14/2021 Top sources of advice in decision to vaccinate child for COVID-19 Percent of respondents by vaccination status (of adult) with children under 18 years old living with the respondent Reasons increasing likelihood for respondent to get own child vaccinated for COVID-19 Percent of respondents with children under 18 years old living with the respondent Likelihood to have children vaccinated for COVID-19 when eligible Percent of respondents with children under 18 years old living with the respondent 53 43 54 55 56 55 44 59 60 64 12-15 years old 5-11 years old Overall 16-17 years old 4 years old or younger May-21 (n = 1,217) June-21 (n = 1,060) 11 14 58 3 18 24 33 9 22 18 8 18 No one, I would make the decision on my own Family members My children’s pediatrician or other physician CDC guidance Unlikely (n = 134) Cautious (n = 104) Interested/Vacinated (n = 822) 17 16 14 14 13 Registration booth at local grocery store Doctor books an appointment for your children Attending a townhall to speak with doctors Entered into a lottery, raffle, or sweepstakes for large cash prizes Receive cash ‘Unlikely’ (n = 104) ‘Cautious’ (n = 133) 31 30 29 29 28 The ability to pick the vaccine brand that my children would get Receive free airline flights Receive cash The ability to get the vaccine at a place or provider that I trust Volunteers help you get an appointment
  7. 7. McKinsey & Company 7 COVID-19 vaccination: Many respondents are not fully informed of the CDC’s mask recommendations; many are not following guidelines CURRENT AS OF JUNE 14, 2021 Source: McKinsey Consumer Health Insights 6/14/2021 QMASK1. The Center for Disease Control (CDC) has advised recommendations for wearing of face masks for COVID-19 vaccinated and unvaccinated individuals. Please select all of the following that apply to you. QMASK2. The Center for Disease Control (CDC) has advised recommendations for wearing of face masks for COVID-19 vaccinated and unvaccinated individuals. Which of the following applies to you? Understanding of CDC mask guidelines Aware of CDC’s recommendations 59% % respondents, n = 2,906 Understand the CDC’s recommendations well 31% Follow the CDC’s recommendations as much as possible 37% Mask wearing differs by vaccination status % respondents, n = 2,906 Wear a mask when required to do so 61% 66% Vaccinated Not vaccinated 52% Respondents believe CDC face mask recommendation supports personal safety % respondents, n = 2,906 Believe recommendations somewhat or strongly support their personal safety 79% Strongly believe that the statement, “wearing a mask in many situations despite being vaccinated, even when not required” describes them 48%
  8. 8. McKinsey & Company 8 Return to work: Nearly half of employed individuals who have not yet returned to their pre-COVID-19 work environment anticipate a negative impact on their mental health CURRENT AS OF JUNE 14, 2021 Source: McKinsey Consumer Health Insights 6/14/2021 12 11 Not yet returned to pre-COVID-19 work environment 28 21 Significant positive impact Somewhat positive impact Somewhat negative impact Significant negative impact RETURNMH. As you anticipate going back to work in your pre-COVID environment more frequently, how would you describe the impact you expect it to have on your mental health? Excludes n = 22 who do not anticipate returning to pre-COVID environment. QDRIVERSNEG. Why do you expect returning to your pre-COVID environment will have a negative impact on your mental health? QSOLUTIONS. If offered by your employer, please describe the impact each policy would have on your stress levels. (Alleviates some or significant stress.) % respondents, n = 109 Anticipated impact of going back to work in pre-COVID-19 environment from remote work on mental health % respondents, n = 109 Impact of employer policies on alleviating employee stress related to returning to pre-COVID-19 environment For the ~50% of respondents who expect a negative impact on their mental health, the most common concern was safety due to COVID-19 (45%) followed by personal time and flexibility issues (~40%) 72% Physical adaptions to promote health in the workplace Health screening and testing 66% Policies which support flexible working 82% New work benefits (eg, mental health support, telehealth coverage) 65%
  9. 9. McKinsey & Company 9 Return to activities: Respondents are increasingly returning to daily and healthcare activities; transportation activities still lag but are increasing over time CURRENT AS OF JUNE 14, 2021 Source: McKinsey Consumer Health Insights 6/14/2021 1. ‘I am or willing to do this’ is the sum of two respondent choices: ‘I am already doing this’ and ‘I am not doing this yet because I don’t need to, but I would if I needed to’. ‘Once I feel safe doing this is the sum of four respondent choices: ‘Once I see that cases of COVID-19 don’t increase’, ‘After most people in my community resume this activity’, ‘Once I see that most people are using safety measures when resuming this activity (e.g., wearing masks, staying 6-feet apart)’, ‘Not until there is a treatment / I’m vaccinated.’ | 2. If in need of care. | 3. pps, percentage points. Figures may not sum to 100%, because of rounding. QRESUME. Please indicate when you would resume each of the following activities. Expected time to resume activities1 % of respondents, n = 2,906 Transportation Daily activities Healthcare2 11 23 21 8 6 8 10 6 6 6 8 6 8 7 6 8 9 13 13 6 29 23 22 21 27 26 19 17 21 20 22 22 22 41 36 38 72 62 52 73 75 67 62 65 65 58 2,906 Retail store 3 2,906 3 Airline 4 Public transportation 2,906 Transportation service eg, taxi, rideshare Surgical center 2 2 1 4 2 Restaurant Hotel 2 Physician’s office 4 2,906 2 2 3 Dentist 2 2,906 4 Drugstore 2,906 100% = 2 4 Hospital facility 4 2,906 Urgent care clinic 4 Vision provider 2,906 2,906 2,906 2,906 2,906 2,906 4% 4% 2% 3% 5% 5% 5% 1% 6% 5% 3% 3% Change vs May in “Already doing this” (pps)3 5% Going to/on: I am or willing to do this I don’t know Once I feel safe doing this Never This activity is not applicable to me
  10. 10. McKinsey & Company 10 Return to activities: Demand for in-person care is returning, with the exception of psychiatry CURRENT AS OF JUNE 14, 2021 Source: McKinsey Consumer Health Insights 6/14/2021 1. Percentages for n<100 are directional. APPT1. For each of the following types of care below, indicate whether your most recent appointment was either at an in-person appointment, or an online / video visit with a physician (eg, Doctor on Demand, Skype, FaceTime); also called telemedicine, or a telephone (voice call) appointment. APPT2. When was your most recent appointment? n = Most recent care received Respondents who received care through telemedicine/telephone % of respondents who reported receiving care in the specified setting (sample size varies by row) n1 = Visits in the past month Visits more than a month ago 20 13 11 23 14 20 20 17 62 Visits to an urgent care center Visit with a gynecologist for non-pregnancy or non-maternity care Visits to a specialist Visits to a health clinic at a pharmacy or retail store Non-annual/routine visits with a primary care physician (eg, GP, FP, internist) Annual wellness visits with a primary care physician (eg, GP, FP, internist) Routine visits with a primary care physician (eg, GP, FP, internist) Visit with a pediatrician for my child Visits to a psychologist or psychiatrist 16 18 19 20 25 27 35 35 66 52 213 230 198 77 230 67 103 177 170 403 437 596 242 544 136 171 129
  11. 11. McKinsey & Company 11 Return to activities: Consumers continue to defer care; less often due to safety concerns from COVID-19 CURRENT AS OF JUNE 14, 2021 Source: McKinsey Consumer Health Insights 6/14/2021 1. pps, percentage points. QCARE_DEFER. Are you deferring or postponing getting any healthcare treatment that you currently need? QCARE_DEFER_WHAT. What type(s) of healthcare treatment are you deferring or postponing? Respondents could select more than one answer choice. QCARE_DEFER_WHY. Why are you deferring or postponing your care? 22 24 April 2021 June 2021 Respondents deferring care Percent of respondents, n = 2,906 Top reasons respondents are deferring care % of respondents, n = 550 28% 26% 22% 21% 19% Concerned about side effects or adverse events from getting the treatment Concerned about the safety of getting the treatment now due to COVID-19 Cannot afford the costs of the treatment Would rather live with the medical condition for now than get the treatment Providers who could provide the needed treatment don’t have appointments available Change from March +4 pps1 -11 pps +7 pps +7 pps +7 pps Top deferred services % of respondents, n = 698 33 18 17 16 15 Dentist Vision provider Specialist Primary care for annual wellness visit Primary care physician for routine care Overall Household status 15 39 No children in houshold Children in household Insurance coverage 29 14 22 23 Uninsured Employer Medicare Medicaid
  12. 12. McKinsey & Company 12 CURRENT AS OF JUNE 14, 2021 Source: McKinsey Consumer Health Insights 6/14/2021 QCARE_WHERE. Compared to the locations where you sought and received care in pre-COVID-19 times, how likely are you to use the following healthcare facilities in the future, if you had a need for care? QCHANGE_BEHV. For each of the following, indicate the timing of your participation. Likelihood of greater use of healthcare sites in future compared to pre-pandemic % of respondents reporting more likelihood, n value varies Activities started during the pandemic and expecting to continue % of respondents indicating they started activity during pandemic and plan to continue, n = 2,906 Return to activities: Consumer healthcare behaviors are changing with higher anticipated use of multiple sites of care and focus on wellness Urgent care Retail clinic Home health Subscription primary care service 26 15 13 16 16 14 14 13 12 12 12 12 Using a mindfulness app Using virtual healthcare (video or phone appointments) Home delivery of prescription medications Home health visits Purchasing ready-to-eat meals or quick-to-prepare meals bought at the grocery store Speaking to someone about your mental health Taking nutritional supplements (eg, daily vitamins) Using a food tracking or weight management program Condition management Sleep tracking Using an employer wellness app Taking remote fitness classes Mental health Wellness and physical health Nutrition Virtual/home services 35-44 years old 65+ years old 46% 28% 40% 11% 38% 11% 46% 16%
  13. 13. McKinsey & Company 13 Explore the data. Get in touch. healthcareconsumerinsights@mckinsey.com

×