Webinar Unizo
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Webinar - How to be successful through LinkedIn Sales Navigator. 5 Steps. Prepared for Unizo.
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Webinar Unizo
- 1. ©2014 LinkedIn Corporation. All Rights Reserved. 5 stappen voor succes met Sales Navigator Michael Van de Velde Account Executive, LinkedIn Sales Solutions BeNeLux
- 2. 5 stappen voor succes met LinkedIn Sales Navigator Live demo Q & A Agenda 2
- 3. Zaken doen in de B2B wereld is veranderd“ ”
- 4. Klanten informeren zich online en zijn aanwezig op social media
- 5. Profielen wereldwijd +2 new Profielen Per Seconde 300M+ 7M+ Profielen in de BeNeLux 74M+Profielen EMEA
- 6. De uitdaging ? Social Selling !
- 7. Wat is Social Selling? Wat is Social Selling nu precies ?
- 8. Gebruik maken van je online identiteit/brand om je orderboek te vullen met de juiste klanten, door bestaande relaties aan te spreken en informatie te gebruiken om deze te engageren Social Selling, definitie:
- 9. Hoe kan ik een Social Selling Expert worden ?
- 11. 1. Reputatie opbouwen via een sterk profiel Voeg een foto toe, ervaring, skills en zet JOUW kwaliteiten in de kijker 11
- 12. 2. Voeg de juiste relaties toe aan jouw netwerk gebruik je netwerk als een hefboom Netwerk oud-collega Mijn netwerk Nieuwe klant
- 13. 13 3. Bouw relaties op aan de hand van inzichten en informatie
- 14. 14 4. Deel interessante artikels met collega’s, klanten… Informatie kan gedeeld worden via groups, status updates, share feature
- 15. Hoe Hoe kan ik een warme introductie verkrijgen ? LSS 15©2014 LinkedIn Corporation. All Rights Reserved. 300M Profielen Wereldwijd 2B updates per week biljoenen Connecties 5. Gebruik onze Social Selling tools Wat Waar kan ik het over hebben met mijn klant ? Wie Wie zijn de juiste personen binnen een organisatie ?
- 16. Let’s Get Started !
- 17. Korte Samenvatting : LinkedIn Sales Navigator LSS 17©2014 LinkedIn Corporation. All Rights Reserved. Wie Wie zijn de juiste personen binnen een organisatie ? Wat Waar kan ik het over hebben met mijn klant ? Hoe Hoe kan ik een warme introductie verkrijgen ? • Lead Builder • Premium Search • Search Alerts • Alerts • Who Viewed My Profile • Full Profiles • TeamLink • InMail • Introduction Requests Website: http://sales.linkedin.com Neem rechtstreeks contact op met Arjen, Edwin of Michael
Editor's Notes
- Introduce your self and the process that you came to speak today.
- The world of work has changedThe Internet has transformed how information is created and accessed, and how people connect and collaborate.Buyers have changed; they are technology enabled and socially empowered.Professionals need to be more responsive and make faster and better informed decisions to perform in this accelerated business environment. Enter LinkedIn. There is now a single, global community of professionals from which a magical new data asset emerges. With more than 240 million professional members representing companies in more than 200 countries and territories, LinkedIn is the world’s largest professional network on the Internet. These millions of professionals are adding information to their profiles, sharing important insights, and building their networks every day on LinkedIn.
- Our mission is to help sales reps leverage their professional brand to fill their pipeline with the right people, insights, and relationships. Our vision and our dream is to elevate the sales professional.
- Our mission is to help sales reps leverage their professional brand to fill their pipeline with the right people, insights, and relationships. Our vision and our dream is to elevate the sales professional.
- -Animate the three columns so can discuss one at a time.-Follow a rhythm in diving into each of the three that we (1)conceptually present the value, and then (2)show how this is provided in Sales NavigatorWhat exactly does building strong pipeline entail?Since this is the top X priority for you to hit your number and you, not marketing, is not driving the majority of pipeline, let’s deconstruct together what exactly are the key activities in building pipeline so we can assess how well you’re doing with each and how LinkedIn may helpVery quickly introduce these three (quickly, because want to leave time to dive into each in a moment)Who is right person? One of the most inefficient and annoying things in the selling process for both buyers and sellers is when a seller is chasing the totally wrong person. What do I say? There’s nothing more annoying than when a sales person has no context about you or your business or contacts you at the wrong time (even if you are the right person and they came in warm).What’s my path in? Even if you’re the right person, buyers hate being cold called. It is so much better if a seller came to me through a trusted source because I could immediately tell the mutual connection I’m not interested. Since relationships matter, the seller couldn’t be too aggressive or would damage his/her relationship with the mutual connection.
- Challenger – ImplementationObjective – Define next stepsWhere do we go from here?Who needs to be involved?What is the timeline?How fast do you want to move?