4. Some Practical Matters
Are the slides available?
Yes! Just email seo@webmarketing123.com
@TravisLowSEO
5. Some Practical Matters
Are the slides available?
Yes! Just email seo@webmarketing123.com
Connect with us on Social Media
@webmarketing123
facebook.com/webmarketing123
@TravisLowSEO
6. Some Practical Matters
Are the slides available?
Yes! Just email seo@webmarketing123.com
Connect with us on Social Media
@webmarketing123
facebook.com/webmarketing123
Want to learn more?
Request a Customized SEO Assessment Today.
You May Qualify for a $50 Amazon.com Gift Card!
visit bit.ly/wm123seo
@TravisLowSEO
7. Webinar Agenda
What are Google’s Latest Algorithm Changes?
1 From Farmer to Caffeine to Panda.
Social Signals Have Come of Age
2 What’s changed, and what you should do to take advantage of it.
Google Analytics goes Social
3 See how you can track the ROI of social engagement.
Ranking Highly: More Essential Than Ever
4 The Impact of Mobile & Voice Search, and Google Instant.
@TravisLowSEO
11. Google Update: Farmer
Some of the Biggest Losers:
• TheFind.com
• BizRate.com
• ShopWiki.com
• EzineArticles.com
• HubPages.com
• Buzzillions.com
• Shopping.com
• Suite101.com
• Kaboodle.com
• AssociatedContent.com
@ TravisLowSEO
12. Google Update: Farmer
Some of the Bigger Winners:
•LinkedIn
•Facebook
•WikiHow
•EHow
•ConsumerReports.org
•Etsy.com
•Epinions.com
•Buy.com
@ TravisLowSEO
14. Google Update: Caffeine
An Infrastructure Upgrade
to support faster crawling and
indexing.
Affected 35+% of searches.
@ TravisLowSEO
15. Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
@ TravisLowSEO
16. Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
@ TravisLowSEO
17. Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
• Back-link Evaluation
Link profile, quality and
relevance
@ TravisLowSEO
18. Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
• Back-link Evaluation
Link profile, quality and
relevance
• Authority & Verification
Establishes and protects
authorship
@ TravisLowSEO
19. Google Update: Panda
• Quality Content
Originality, length, authority,
quality and relevance
• Site Metrics
User experience, time on
site, bounce rate, load time,
etc
• Back-link Evaluation
Link profile, quality and
relevance
• Authority & Verification
Establishes and protects
authorship
• Social Signals
Comments, social media
response, reviews and
citations
@ TravisLowSEO
20. Google Update: Panda
What Will Not Work Anymore
• Low to no-value ad sites
• Duplicate content
• Low % spun content
• Auto-blogging
• Fabricated back-links
• High pitch-to-content ratio
• Copy & paste i.e. Amazon customer reviews
@ TravisLowSEO
21. Google Update: Panda
What Will Work
• Content Marketing
• Lead Generation/ List Building
• Adsense
• Effective Social Media Strategy
• Effective Mobile Strategy
• Local Research / Offline Marketing
• “Personalized Search” SEO individual preference
• Video marketing
@ TravisLowSEO
24. Webinar Agenda
What are Google’s Latest Algorithm Changes?
1 From Farmer to Caffeine to Panda.
Social Signals Have Come of Age
2 What’s changed, and what you should do to take advantage of it.
Google Analytics goes Social
3 See how you can track the ROI of social engagement.
Ranking Highly: More Essential Than Ever
4 The Impact of Mobile & Voice Search, and Google Instant.
@ TravisLowSEO
25. How do Social Signals affect Search Results?
@ TravisLowSEO
26. How do Social Signals affect Search Results?
Social Authority is the logical
extension of Link Authority.
@ TravisLowSEO
27. How do Social Signals affect Search Results?
Shares, Comments, Tweets
and Retweets are ‘votes’,
just as links are‘votes’.
@ TravisLowSEO
28. How do Social Signals affect Search Results?
@ TravisLowSEO
30. Webinar Agenda
What are Google’s Latest Algorithm Changes?
1 From Farmer to Caffeine to Panda.
Social Signals Have Come of Age
2 What’s changed, and what you should do to take advantage of it.
Google Analytics goes Social
3 See how you can track the ROI of social engagement.
Ranking Highly: More Essential Than Ever
4 The Impact of Mobile & Voice Search, and Google Instant.
@ TravisLowSEO
32. Also New in Analytics
Custom Dashboards
are now shareable
@ TravisLowSEO
33. Also New in Analytics
And custom reports can be
automatically sent to you or
anyone else you specify.
@ TravisLowSEO
34. Webinar Agenda
What are Google’s Latest Algorithm Changes?
1 From Farmer to Caffeine to Panda.
Social Signals Have Come of Age
2 What’s changed, and what you should do to take advantage of it.
Google Analytics goes Social
3 See how you can track the ROI of social engagement.
Ranking Highly: More Essential Than Ever
4 The Impact of Mobile & Voice Search, and Google Instant.
@ TravisLowSEO
35. How are Mobile and Voice Search impacting SEO?
@ TravisLowSEO
39. Tying It All Together
• Focus on generating original, relevant, shareable content.
@ TravisLowSEO
40. Tying It All Together
• Focus on generating original, relevant, shareable content.
• Infuse your social media efforts and share-worthy content
with your keywords and key phrases.
@ TravisLowSEO
41. Tying It All Together
• Focus on generating original, relevant, shareable content.
• Infuse your social media efforts and share-worthy content
with your keywords and key phrases.
• Adopt a metrics-based approach that measures outcomes.
@ TravisLowSEO
42. • Request a Customized SEO Assessment Today.
You May Qualify for a $50 Amazon.com Gift Card!
• Email seo@webmarketing123.com
• Or visit bit.ly/wm123seo
43. What can you expect from speaking with one of our analysts?
- “Cost of the Problem” Analysis: Discover the cost of not ranking
in the top positions on search engines. How much revenue is being
lost to competitors with the best rankings?
- Take a hard look at your competitors: Find out where you rank
against your top competitors and what tactics they’re employing.
- Comparison of different digital strategies: Paid Search, Organic
Search, Display Advertisiing, Social Media Marketing.
Or visit bit.ly/wm123seo
Next week:
The Myth and Math of SEO
facebook.com/webmarketing123 @ TravisLowSEO
