Develop engaging mobile ad creatives that will grow your user base and revenue.
Ten core topics are condensed into a practical blueprint with examples from AppAgent’s creative studio.
01 / USER & PLAYER MOTIVATORS
02 / SPYING ON THE COMPETITION
03 / BRAND BUILDING
04 / CREATIVE STRATEGY
05 / MOBILE AD EVOLUTION & IDEATION
06 / STORE CREATIVE BEST PRACTICES
07 / AD CREATIVE BEST PRACTICES
08 / A/B TESTING IN APP & PLAY STORES
09 / HOW TO READ UA DATA
10 / ADS ITERATIONS
In this, you’ll learn how to collaborate with creators to achieve the content you desire (and deserve!).
This session is packed with valuable insights, including foolproof tips for identifying and partnering with the right content creators, crafting effective creative briefs, and producing high-performing UGC ads.
In this presentation, AppAgent's mobile marketing experts demonstrate and explain the process behind creating ROAS prediction models for Ad-Monetized Games.
They cover what data is needed, how to turn this data into insights that are useful for predictions, how to practically create calculations and charts in Google Sheets, and how to use the model to understand the game’s monetization potential.
In this webinar, Roberto from AppAgent will share his experience with auditing and unlocking growth opportunities for subscription-based apps. Join to learn the 3 most important elements that you should focus on to get past the tipping point and profitably scale your app.
A comprehensive summary about the lifetime value predictions that Martin, Head of Marketing at AppAgent, has learned by building analytics platforms for clients and consulting with the best of the best in the mobile industry.
A joint webinar by AppFollow & AppAgent focusing on strategic approach to App Store Optimization. You can watch the recording on Youtube: https://www.youtube.com/watch?v=ErhUd6Vhll4
A webinar jointly presented by AppAgent and AppFollow on Thursday, Apr 30, 2020
REGISTRATION HERE: https://appfollow.io/webinar/webinar-jointly-presented-by-appagent-and-appfollow
App Store Optimization (ASO) strategy differs for each and every company. Join this webinar to learn what defines such a strategy for your own business through specific examples.
During this session, experts will discuss the main aspects of:
1. Positioning and competition;
2. Brand power and traffic source;
3. UA and ad creatives.
If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok. For that reason we've put together information about the demographics of TikTok, its gaming and global audiences, TikTok’s performance or special requirements (specially tailored creatives).
Overview off AppAgent's marketing analytic tool called ROY which helps UA manager to improve the performance of campaigns and efficiency of the management.
You will learn how you can benefit from marketing automation to grow your mobile app or game using a platform that aggregates data from ad networks and visualizes it in a very convenient way using Google Data Studio.
ROY starts at $499 monthly.
In this, you’ll learn how to collaborate with creators to achieve the content you desire (and deserve!).
This session is packed with valuable insights, including foolproof tips for identifying and partnering with the right content creators, crafting effective creative briefs, and producing high-performing UGC ads.
In this presentation, AppAgent's mobile marketing experts demonstrate and explain the process behind creating ROAS prediction models for Ad-Monetized Games.
They cover what data is needed, how to turn this data into insights that are useful for predictions, how to practically create calculations and charts in Google Sheets, and how to use the model to understand the game’s monetization potential.
In this webinar, Roberto from AppAgent will share his experience with auditing and unlocking growth opportunities for subscription-based apps. Join to learn the 3 most important elements that you should focus on to get past the tipping point and profitably scale your app.
A comprehensive summary about the lifetime value predictions that Martin, Head of Marketing at AppAgent, has learned by building analytics platforms for clients and consulting with the best of the best in the mobile industry.
A joint webinar by AppFollow & AppAgent focusing on strategic approach to App Store Optimization. You can watch the recording on Youtube: https://www.youtube.com/watch?v=ErhUd6Vhll4
A webinar jointly presented by AppAgent and AppFollow on Thursday, Apr 30, 2020
REGISTRATION HERE: https://appfollow.io/webinar/webinar-jointly-presented-by-appagent-and-appfollow
App Store Optimization (ASO) strategy differs for each and every company. Join this webinar to learn what defines such a strategy for your own business through specific examples.
During this session, experts will discuss the main aspects of:
1. Positioning and competition;
2. Brand power and traffic source;
3. UA and ad creatives.
If you want to acquire new users or players for your mobile game or app, especially from generation Z or Millennials, you definitely need to go for TikTok. For that reason we've put together information about the demographics of TikTok, its gaming and global audiences, TikTok’s performance or special requirements (specially tailored creatives).
Overview off AppAgent's marketing analytic tool called ROY which helps UA manager to improve the performance of campaigns and efficiency of the management.
You will learn how you can benefit from marketing automation to grow your mobile app or game using a platform that aggregates data from ad networks and visualizes it in a very convenient way using Google Data Studio.
ROY starts at $499 monthly.
A summary of 8 facts & achievements we're proud of.
We grew to 16 members, started working with 11 new clients, published 16 new articles on user acquisition, mobile growth strategy and data analytics as well as achieved a fantastic employee NPS 9.7 out of 10. And much more...
An updated version of a GDC 2019 talk about the specifics of soft launching multiplayer games on mobile (Apple App Store and Google Play Store). Covering 3 stages of the soft launch, user acquisition channels, influencer marketing, how bots correlate with your marketing budget, how to calculate the number of players needed for each given stage of the soft launch.
Mobile marketing is heavily data-driven these days. But at its core, the message is what really matters in every communication. The talk for GDS 2017 in Prague reveals how creativity can save you tons of money, what are the essentials of success and how to set-up a team and processes to achieve great results.
Check AppAgent's creative showreel showcasing some of the best performing ads and store listings: https://youtu.be/pKt7tm-8cPg
Jakub Chour, Mobile Marketing Manager at AppAgent, presented at App Promotion Summit 2017 in London how he decreased churn of Liftago (an Uber competitor in Central Europe) users by 20% using a logistic regression-backed campaign.
Learn how you can apply churn models to your mobile application and save the most valuable users.
A new version of a popular blog post about 11 deadly marketing sins game devs should avoid. Find out, what are the main business rules and pitfalls to increase your chances for success.
More insights at http://blog.appagent.co
www.appagent.co
The mobile landscape changed a lot in the past 2 years. Data and analytics are an essential part of a daily work everyone involved in the mobile marketing. Here are 8 tools which you should know (and use!).
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
More Related Content
More from AppAgent / Strategic & Creative Mobile Marketing Agency
A summary of 8 facts & achievements we're proud of.
We grew to 16 members, started working with 11 new clients, published 16 new articles on user acquisition, mobile growth strategy and data analytics as well as achieved a fantastic employee NPS 9.7 out of 10. And much more...
An updated version of a GDC 2019 talk about the specifics of soft launching multiplayer games on mobile (Apple App Store and Google Play Store). Covering 3 stages of the soft launch, user acquisition channels, influencer marketing, how bots correlate with your marketing budget, how to calculate the number of players needed for each given stage of the soft launch.
Mobile marketing is heavily data-driven these days. But at its core, the message is what really matters in every communication. The talk for GDS 2017 in Prague reveals how creativity can save you tons of money, what are the essentials of success and how to set-up a team and processes to achieve great results.
Check AppAgent's creative showreel showcasing some of the best performing ads and store listings: https://youtu.be/pKt7tm-8cPg
Jakub Chour, Mobile Marketing Manager at AppAgent, presented at App Promotion Summit 2017 in London how he decreased churn of Liftago (an Uber competitor in Central Europe) users by 20% using a logistic regression-backed campaign.
Learn how you can apply churn models to your mobile application and save the most valuable users.
A new version of a popular blog post about 11 deadly marketing sins game devs should avoid. Find out, what are the main business rules and pitfalls to increase your chances for success.
More insights at http://blog.appagent.co
www.appagent.co
The mobile landscape changed a lot in the past 2 years. Data and analytics are an essential part of a daily work everyone involved in the mobile marketing. Here are 8 tools which you should know (and use!).
VERSION WITH PRESENTER NOTES: http://cl.ly/2z340V2m1N1d
How Apple and Google features apps and games is marred with rumors as well as a great mystery. Who is evaluating the games? How are they doing this? And what is the best way to approach them? I've not only talked to both Apple and Google representatives about these questions in detail but have also managed to get featured spots for my own or other client's games several times. It’s not rocket science but there are several rules and practices to increase your chances.
More from AppAgent / Strategic & Creative Mobile Marketing Agency (11)
2. 01 / USER & PLAYER MOTIVATORS
02 / SPYING ON THE COMPETITION
03 / BRAND BUILDING
04 / CREATIVE STRATEGY
05 / MOBILE AD EVOLUTION & IDEATION
06 / STORE CREATIVE BEST PRACTICES
07 / AD CREATIVE BEST PRACTICES
08 / A/B TESTING IN APP & PLAY STORES
09 / HOW TO READ UA DATA
10 / ADS ITERATIONS
TOPICS COVERED
3. To find success in the
overcrowded mobile market,
publishers have to grab users’
attention and communicate a
message that truly resonates
with them.
You don’t want to push your
ideas onto customers, you
simply want to make what
they want, right?
MOTIVATORS
4. HOW TO CONDUCT
USER ANALYSIS
01 FB AUDIENCE
INSIGHTS
02 APP STORE
REVIEW MINING
INTERVIEWS WITH
CUSTOMERS & STREAMERS
04
03 GAMEREFINERY
05 QUANTIC FOUNDRY
5. Understanding the competitive
landscape you operate is critical
to helping you define a unique
position in the market for your
mobile app or game.
It makes no sense to copy
someone else. Instead, you must
understand how your competitors
position themselves, and use this
to define your own unique selling
proposition.
COMPETITION
6. HOW TO ANALYZE YOUR COMPETITION
USING THE APP & PLAY STORES
Begin by mapping your direct competitors, including those that offer the same
experience or fulfil the same motivators. Your competitors could be games
that offer the same core gameplay, or apps that serve a specific need.
Once you have compiled a list of competitors, focus on how each product
presents itself in the app store as well as in ads. You can use platforms such as
the ad intelligence tool Apptica or Facebook Ads Library to help you with this.
7. As of March 2022, there were more
than 4.3 million apps in the Apple App
Store. A brand serves as a lighthouse
in the myriad of choices, making it
easier for users to navigate through
the thousands of options.
The way you design the product, its
store page, and your adverts define
the brand. Coupled with direct
communication via social media, it
helps to establish a visual and written
identity.
BRAND
8. HOW TO DESIGN YOUR
OWN MOBILE BRAND
Core: Unique selling proposition (USP),
key messages, tone of voice and brand
language.
Story: Brand story and key characters
such as founders, ambassadors or
heroes.
Activities: Awareness building activity
through YouTube series, merchandising,
sponsorships, etc.
There are three layers to brand-building:
9. A creative strategy establishes
clarity about the purpose of an app
or game and how best to position it
for maximum appeal.
The main benefits of having and
using creative strategy are:
STRATEGY
High-converting ads & store listings
Better quality of users
Consistent brand building
10. DEVELOPING A CREATIVE CANVAS
The process of developing a creative canvas starts with defining the messaging.
We distill between 5 to 8 product essentials into a unique selling proposition
(USP). Your USP is one punchy and inspirational sentence that packages and
presents the product.
This USP is then represented by a key visual, which you can imagine as a
“poster” for your app or game.
The audience and their motivational drivers are then reflected in the visual
elements representing your product, which are matched with audience desires.
11.
12. Over time, basic ads will deteriorate
in performance. At this point, we
recommend you move to the next
level and begin adding emotions into
your video ads. Here are some
strategies for this:
IDEATION
Using in-game characters
Creating a surprising mini-story
Showing your users and their emotions
Hitting an aspirational note...
...and many more.
13. At this stage, concepts using 3D graphics, live footage, and those far
removed from the actual app or game experience are the only way to
engage and attract new audiences that have ignored you before.
If you’ve got this far and things still aren’t working, it might be time for
fake ads.
EVOLUTION OF APP VIDEO AD IDEAS
14. Did you know that only 1% of
users read an app’s store
description?
This means one thing: your app
presentation must get to the
point immediately. It must be
clear what your app stands for
from the first impression frame
that users first see once they
land on the store page.
STORE CREATIVES
15.
16. DEFINITION OF PRIORITIES
FOR A/B TESTS
At AppAgent, when analyzing previous
experiments that our clients have
performed we see they often focus too
much on minor things.
To solve this, we use our own guide
called the ‘A/B Testing Loop’.
17. Once you have the general
concept of a video ad in mind or
even sketched out, it’s time to
think about its structure.
AD CREATIVES
First, examine the historical
data of your user acquisition
campaigns. That should help
you to identify which network
and placement drive the highest
traffic.
18.
19. FACEBOOK VIDEO
AD CREATIVES
BEST PRACTICES
01 CAPTURE
ATTENTION
02 SHOWCASE YOUR
BRAND EARLY
03 KEEP THE VIDEO
AD SHORT
04 USE FEED-FRIENDLY
FORMATS
05 DESIGN THE AD
FOR SOUND OFF
06 PLAY MORE WITH
CREATIVES
07 CONNECT THE CALL
TO ACTION WITH
THE MOTIVATOR
20. Store listing optimization is a mid-
funnel strategy that can significantly
improve the performance of your paid
and organic marketing efforts.
Today, there are effectively three A/B
testing options:
A/B TESTING
Look-a-like app store pages –
3rd party, web environment
Google Play Experiments –
Android only, native
App Store Product Pages
Optimization – iOS only, native
1.
2.
3.
21.
22. The creative testing Key
Performance Indicator (KPI) of
every user acquisition manager is
hidden behind the abbreviation
IPM. It stands for installs per mille.
Why is IPM the best metric for
creative evaluation? It combines
the click through rate (CTR) of an
ad with the install rate (IR) in app
stores.
HOW TO READ
UA DATA
24. Experimenting with multiple creative
ideas, rather than investing full
production and media budgets on a
single approach, is part of a mobile
marketers’ DNA.
It helps to reduce risk and increases
the chances that one (or more) ad
creatives will resonate with the
audience.
AD ITERATIONS