5. Brand identity
How you look and how you talk
Logo
Typography
Colours
Silhouettes
Photography
For more information go to:
be.macmillan.org.uk/aboutourbrand
6. Brand identity
Writing style and tone of voice
Driven
Universal
Active
Straightforward
For more information go to:
be.macmillan.org.uk/aboutourbrand
28. Web analytics
What can I track?
Number of unique visitors
Traffic sources
(eg. other websites / direct / search engines )
Bounce rates
Drop off rates
For more information about what you can track go to:
www.google.com/analytics