The document discusses how DataStax's active everywhere database architecture supports hybrid cloud deployments by allowing businesses to manage data effectively across various cloud environments. It highlights the importance of application modernization and cloud adoption as drivers for digital transformation, emphasizing the flexibility and performance benefits of using DataStax. The architecture enables real-time data replication across multiple clouds, helping companies avoid vendor lock-in and effectively respond to evolving business needs.

1. How Active Everywhere Database
Architecture Accelerates Hybrid
Cloud Deployments
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Amit Chaudhry - VP of Product Marketing, DataStax

2. What is Common Here?
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3. And What is Common Here?
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4. Digital Transformation is Happening Everywhere
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More than ever, these companies are delivering
differentiated business value and customer
experiences in the market today because of their
ability to manage data to their advantage
Digital Economy = Data Economy

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What we are seeing
1. Digital transformation is driving the application modernization strategy, which is driving the
database/data management strategy
2. IT modernization is the leading driver for cloud adoption
3. The majority of enterprise using cloud are committing to a hybrid/multi-cloud deployment model
4. Few enterprises consider data management challenges before diving in
5. Most Enterprises are dealing with the implications of that strategy after they start
Digital Transformation is Happening Everywhere

6. Data Considerations In a
Hybrid Cloud World

7. Hybrid Cloud – No vendor lock in
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8. Hybrid Cloud - Data Portability
8

9. Hybrid Cloud – Geo Distribution of Data
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10. Hybrid Cloud - Unstoppable
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11. Hybrid Cloud – No compromise
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12. Architecture
Matters
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13. 14
Architecture Matters
• Older database systems plus most NoSQL
• Based on a ‘master’ instance (traffic cop)
• Add more machines to scale
• But…performance bottlenecks
• And what about redundancy for outages?

14. 15
Architecture Matters

15. 16
Architecture Matters

16. 17
Introducing Active Everywhere Database
Node
Node
Node

17. 18
Active Everywhere Database

18. 19
New York
High Availability

19. 20
California New York

20. 21
California New York

21. 22
California New York

22. 23
California New York

23. 24
Azure
(London)
California New York
Azure IaaS
Active Everywhere Even In The Cloud

24. London
25
New
York
San
Francisco
Singapore
Azure
AWS
GCP

25. Why DataStax?
26

26. Our Customers Use DataStax For Cloud
63% of DataStax customers have applications running on clouds. More than half are
deploying applications on multi-cloud, hybrid cloud infrastructure environments, or a
combination thereof.
27
100% 63% 40% 58%
On-Premises
(72% in Production)
Multi-Cloud - Public
(2+ of AWS, Azure, GCP)
Multi Cloud - Hybrid
(Private & Public Cloud)
Source: DataStax 2017 Product Survey
63%
Cloud Hybrid Cloud
(On-Premises & Cloud)
51%
24%
12%
4%
4% 4%
AWS
Azure
Google
Oracle
IBM
Rackspace

27. Why DataStax?
1. Flexibility and Choice
• Flexibility to move in or out wherever, whenever you need, with no changes to your applications
2. No Additional Data Silos
• Public Cloud Databases create additional silos, not reduce them
• Silos prevent real time solutions
3. Acceleration
• Our customers go to the cloud to accelerate application development and deployment
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DataStax is the only database that provides a single data fabric from
on-premise to hybrid cloud to multi cloud

28. Designed for multi-clouds
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+
Masterless and Active Everywhere Database
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Contextual Always-On Real-Time Distributed Scalable
Your Datacenter

29. Best database for today’s business requirements
Company Confidential30
ActiveEverywhere
Scalable Hybrid/Multi Support

30. 31
Summary
• DataStax Enterprise is uniquely positioned to allow
you to take advantage of hybrid and multi cloud
deployments
• Enable your business to use any cloud vendors
technology
• DataStax Enterprise can store and replicate data in
multiple clouds in real-time.
• This flexibility allows you to avoid vendor lock in to
any cloud environment

31. Questions?
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33. Thank you
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