Apache Cassandra is the open source database technology that pioneered distributed data at scale. DataStax Enterprise, powered by the best distribution of Apache Cassandra, gives you up to 2x better compaction throughput, 3x better operational analytics performance, ease-of-use, and a secure, comprehensive multi-model data platform including search and operational analytics integrated with Cassandra to help you take on whatever challenges you might face along the way.

1. Tim Vincent
EMEA Solution Engineering Manager
timothy.vincent@datastax.com
DataStax Enterprise
vs. Open Source Apache Cassandra
Differentiation in features, performance, and services

2. Agenda
• Why DataStax Enterprise (DSE)?
• Why DSE vs Open Source Apache Cassandra?
• Enterprise features only in DSE
• Looking ahead

3. Why DataStax Enterprise
(DSE)?

4. Apps have changed
Client/Server Cloud
1990s Today
Web
2000s

5. And what powers them

6. And what powers them
Scale-out App Layer
Scale-out Data Layer

7. Cloud Application Characteristics
Real-Time DistributedAlways-OnContextual Scalable

8. Platform for Cloud Applications
Effortless scale
Always-on
● Designed to handle any failure,
no matter how catastrophic.
● Take advantage of every
opportunity.
● Focus on what matters most to
you.
Instant insight
● Built into your application to
create actionable, modern
experiences.

9. Why DSE vs.
Open Source
Apache Cassandra

10. Safe Harbor
Please note that this document is intended to outline our general product direction and should not be
relied on in making a purchasing decision and does not represent a commitment, promise or legal
obligation to deliver any material, code or functionality. It is intended for information purposes only,
and may not be incorporated into any contract. Any forward-looking indication of plans for products
including the development, release, and timing of any features or functionality is preliminary and all
future release dates are tentative and are subject to change.

11. The DataStax differentiation
Guaranteeing “right-now” data management for the enterprise
• DSE Core: database features
• Factors better performance
• More powerful features: security, flexible deployment, etc.
• Ease-of-use: operations management and development
• Unified data platform: beyond database
• Mixed workloads: search, operational analytics
• Consistent security model across platform
• DSE Graph
•World-class services: by the experts
• Customer support, professional services, training
•DataStax Managed Cloud: easy operations
• Available now

12. The three eras of DataStax
Era 1 (2010 — 2013)
DataStax made Apache Cassandra™
a viable open-source project
Era 2 (2013 — 2016)
DataStax drove the worldwide growth
of Apache Cassandra and its successful community
Era 3 (2016 — present)
DataStax delivers market-leading
data management with DataStax Enterprise
In Eras 1 & 2, we built (most of) Apache Cassandra
for the community.

13. Now, in Era 3, you come first
85% of commits from DataStax
❑ DSE Graph
❑ Advanced Replication
❑ Tiered Storage
❑ Advanced Security
❑ Live Indexing
DSE 5.0
Adding features and performance
not in Apache Cassandra,
for example:
DSE 5.1
❑ Better performance:
- 2x compaction throughput
- 3x operational analytics
❑ Row-level access control
for Multi-tenant SaaS apps
❑ Search in Graph
❑ Studio for CQL and Graph
© 2017 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.
13

14. Can you afford open source?
• Increased learning curve
• From development to operations
• Time and effort
• To hunt down answers from the community
• Dependency on open source community
• No SLAs for root cause analysis and bug
fixing impacting critical production systems
• Continuously required skillset
• Cassandra expert(s) on staff – forever
• Opportunity cost
• De-focus from your core competency
• Contribute back to the community
• Bug fixes and features
DataStax built most of Apache Cassandra.
Our experts build, support, and deliver solutions
at scale for the world’s most innovative
companies. So you can focus on your business.
• No support for critical production systems
• Can you patch source code in emergencies?
• Will the community prioritize your needs?
• Can you find experts quickly for critical projects?
• None of the latest DSE functionality
• Features, performance, and security
• Distraction from your core business
• Focus, efforts, and budget
What you are committing to Risks on your commitment

15. Our commitment to you
DataStax will continue to provide comprehensive testing, hotfixes for production issues,
backward compatibility etc. for the enterprise
Stability
Our customers will continue to drive growth in requirements for distributed scale,
responsiveness, hybrid environments, end-to-end security and operations management.Lower Risk
DataStax Enterprise (DSE) will not be constrained by the limits of Apache CassandraTM
The DSE roadmap provides the value-added capabilities needed by our customers.
Differentiation will continue to increase in areas of performance, ease-of-use, and
breadth of platform.
Functional
Innovation
DataStax will continue to provide across the board development, training,
documentation, services & support to deliver success for our customers.
Customer’s
Success

16. • Multi-model including
key value, tabular,
JSON, and graph
• Mixed workloads
• Transactional
• Search
• Analytics
• Developer tooling
• Administration and
monitoring
An integrated platform
“DSE allows us to focus on delivering an exceptional
experience and value, while benefiting from DataStax’s
commitment to platform innovation.”
So you can focus on your business.
Only in DSE:

17. ● Faster feature releases
● Advanced security
–External authentication
–Transparent data
encryption
–Data auditing
–Row-level access control
–Consistent security
–GDPR
● QA at scale (1,000 nodes)
● Expert customer support
- including back porting of bug
fixes for you
Enterprise-ready
"The fact that DataStax integrated these core elements
with the scalability and availability of Apache Cassandra,
security capabilities, and 24x7 support was enormous …”
Faster innovation.
NoSQL no longer means “no security.”
And battle-tested at scale.
Only in DSE:

18. • Automate what no one
likes to worry about –
backups, repairs
• REST API to work in
your world
• Instantly manage your
cluster, scaling up or
down at a moment’s
notice
• Monitor your cluster
and follow best
practices, ensuring a
secure environment
OpsCenter
"OpsCenter is a great visualization tool... it allows us to
act on things before they become a problem."
Visual deployment management
Only with DSE:

19. • Compaction
• Operational analytics
• Continuous paging
(Lower is better; results may vary)
Factors better performanceOnly in DSE:
2x throughput
3x operational analytics

20. CQL and Graph
in one developer environment
DataStax Studio
• CQL
• Visually create, execute,
display, and profile CQL
• Create and tune complex
queries
• Schema viewer
• Search index management
• Gremlin
• Auto-completion, result set
visualization, execution
management, and much
more.
Only with DSE:

21. Training
“Perfect - very comprehensive and structured training”
Customer Support
“World-Class Support From Initiation To Implementation”
- Gartner peer insights
Expert services
● Customer Support
–The world’s largest and most
innovative deployments rely
on DataStax
● Training
–DataStax Academy:
Comprehensive courses
online or on site
● Professional services
–Only DSE customers have
access to the world’s best
experts at deploying Apache
Cassandra and DataStax
Enterprise
“We leveraged the expertise of DataStax to deploy our new
social media platform, and were able to complete the
project without worrying about scale or distribution…”
Professional Services
Only with DSE:

22. Looking ahead…

23. DataStax Managed Cloud
• DSE on AWS with Managed Provisioning
and Scaling by DataStax
• 24x7x365 Coverage,
Lights-Out Management
• System Configuration and Tuning to
Meet Customer Specific Requirements
• Architecture Advisory Services, Guidance
and Best Practices
A Fully Managed, Secure Architecture

24. DSE Core
• Features
• Performance
• Ease-of-use
v6.0 continues to extend significant differentiation
DSE Core is Apache Cassandra features plus additional commercial-only database capabilities
added including advanced security, tiered storage, row-level access control, and more.

25. Next Steps
• www.datastax.com/resources/whitepapers/the-untold-story-of-apache-cassandra
• www.datastax.com/resources/whitepapers/the-best-distribution-of-apache-cassandra

26. About DataStax
© 2017 DataStax, All Rights Reserved. Company Confidential

27. From validation to momentum.
400+
Employees
$190M
Funding
500+
Customers
Founded in April 2010
Santa Clara • San Francisco • Austin •
London • Paris • Berlin • Tokyo • Sydney
(Series E – Sept. 2014) 30% +
2016 World’s Best
100 Cloud Companies
Ranked #1 in multiple operational
database categories
© 2017 DataStax, All Rights Reserved. Company Confidential

28. We are the power
behind the moment.
© 2017 DataStax, All Rights Reserved. Company Confidential

29. Thank you
© 2017 DataStax, All Rights Reserved. Company Confidential