The document discusses how ecommerce companies need to evaluate cloud databases to handle high transaction volumes, real-time processing, and personalized customer experiences. It outlines how DataStax Enterprise (DSE), which is built on Apache Cassandra, provides an always-on, distributed database designed for hybrid cloud environments. DSE allows companies to address the five key dimensions of contextual, always-on, distributed, scalable, and real-time requirements through features like mixed workloads, multi-model flexibility, advanced security, and faster performance. Case studies show how large ecommerce companies like eBay use DSE to power recommendations and handle high volumes of traffic and data.

1. How to Evaluate Cloud
Databases for eCommerce
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Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries.1 Confidential
Shubhra Sinha, VP Strategic Marketing

2. RIGHT
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The Right-Now Economy: Business
Transaction velocity continues to grow exponentially
Months > Weeks > Days > Hours > Min/Sec > NOW

3. eCommerce Today:
~ 5 to 10 million page views every day
hundreds of millions of live product listings
To compete, enterprises need ecommerce applications that provide:
• A real-time view across all customer interactions and touchpoints
• An individualized experience based on declared preferences, behaviors,
location
• Dynamic pricing based on relevant factors
• Enhanced customer visibility to product catalogs via innovative search
• Real-time, and highly granular product classifications for personalized
recommendations
• Comprehensive payment options
• End-to-end right-now processing of the eCommerce business

4. Today’s Applications Must Address 5 Dimensions
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CONTEXTUAL ALWAYS-ON DISTRIBUTED SCALABLEREAL-TIME

5. Hybrid Cloud is a Strategic Imperative
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85% Of Enterprises Have A Multi-Cloud Strategy

6. Hybrid Cloud = Data Autonomy
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The ability to retain control of your data, independent of the underlying
infrastructure
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Business Agility
Security
Sovereignty
Compliance & Governance
Data Portability

7. The Right-Now eCommerce Data Framework
DataSta
x

8. DataStax Enterprise (DSE)
Powering the Right-Now Enterprise
Built on Apache Cassandra™,
the always-on, distributed cloud database
designed for the hybrid cloud
• Faster Performance
• Mixed workloads
• Multi-model
• Advanced security
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9. Faster Performance
• A one-second delay in page response can result in a 7% reduction in conversions.
• And an ecommerce site has just three seconds to keep a customer waiting before
almost half of them click away to a competitor.
DSE provides:
• 2x throughput for both reads and writes over Cassandra
• 4x faster data loading and unloading into and out of DSE
• 3x faster query performance
DSE allows you to provide better-than-expected customer experience by
processing more orders, fielding more queries, and performing faster searches.

10. 100% Uptime
DSE offers:
• No single point of failure, allowing you to add new commodity nodes to an existing
cluster without having to take it down
• Automatically write data across multiple nodes in a cluster
• Replicate data to as many locations as needed across multiple data centers and/or
cloud regions
DSE ensures your ecommerce application remains available 24x7x365 and
provides a consistent user experience no matter where the users are.

11. Mixed Workloads
DSE provides:
• Support for full-text search and live indexing, relevancy, sub-string, and fuzzy
queries over large data sets, aggregation, and geospatial matchups,
• Real-time analytics and graph integrated with search, which allows you to correlate
customer, store, product, and location data
DSE enables you to quickly find data and provide a relevant, instantaneous
search experience for your users and provide customers with hyper-personalized
recommendations and offers.

12. Multi-Model
• eCommerce applications include various modules such as product catalogs, user
profile management, fraud detection, recommendation engines, shopping carts,
payment gateways, etc.
• Each of these modules may have distinct data model requirements, which can make
deciding which data model to use for which component difficult.
DSE provides:
• Support for multiple data models, including tabular, key-value, JSON, and graph,
provides the flexibility to handle the different data model requirements of your
ecommerce application with ease.

13. Advanced Security
DSE provides:
• Unified authentication and authorization
• End-to-end data encryption (in-flight and at-rest data)
• Auditing
• Role-based and row-level access controls via Kerberos and LDAP
DSE Advanced Security enables you to keep customer and business data
protected and meet ever-changing compliance requirements no matter whether
the data is stored in the cloud or on-premises.

14. DSE leads in CARDS
Contextual: complete data layer comprising of database – including graph, search, and
analytics – to instantly serve relevant information and experiences with every interaction
Always-on: not simply “high availability,” but continuous availability without complexity and
cost of multiple systems for replication and failover
Real-time: meet business-critical instant requirements, no matter workload demands or location
Distributed: achieve highest workload requirements no matter the location, with the ability to
span data centers, cloud regions, and hybrid cloud
Scalable: scales linearly and predictably. Scale out with commodity hardware or efficiently
scale up with compute-intensive hardware
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
Cassandra, Apache, Spark, and Cassandra are trademarks of the Apache Software Foundation or its subsidiaries in Canada, the United States and/or other countries. Confidential14

15. CUSTOMER STORIES
© 2018 DataStax, All Rights Reserved. DataStax is a registered trademark of DataStax, Inc. and its subsidiaries in the United States and/or other countries. Apache
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17. Delighting millions of customers with individualized
recommendations
• 171 million buyers
• More than 800 million live listings.
Ebay
• Manages over 250 TB of data in DSE clusters
• Perform billions of read and writes each day
• Complex, comprehensive product classifications
power highly personalized recommendations and
searches in real time

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DataStax Enterprise: A proven data platform

19. Powering the Right-Now Enterprise
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20. Thank You / Q & A
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