Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
DAM: mid-year market update
Key Marketplace Trends
Webinar, July 20, 2016
Theresa Regli
@theresaregli
tregli@realstorygrou...
Copyright © 2016 Real Story Group www.realstorygroup.com1
Copyright © 2016 Real Story Group www.realstorygroup.com
Inside the Content Hubs
Social
Engagement
Connect and engage
in s...
Copyright © 2016 Real Story Group www.realstorygroup.com
Hubbub about Content Hubs
Brand
Marketer’s
Cocktail
Web CMS
Mobil...
Copyright © 2016 Real Story Group www.realstorygroup.com
Technology vendors = orchestrators?
Source: Adobe
4
Source: Oracl...
Copyright © 2016 Real Story Group www.realstorygroup.com
Content and Assets as FLOW
Source: ADAM Software
5
Copyright © 2016 Real Story Group www.realstorygroup.com
Supplier
Agency
eCommerce
ERP
PrintPLM
wCMS
SKU
Campaign
Product
...
Copyright © 2016 Real Story Group www.realstorygroup.com7
•  58% of the respondents are following a primarily on-premise m...
Copyright © 2016 Real Story Group www.realstorygroup.com
Large Enterprise Suite
Vendors
Pure-play DAM:
Primarily On-Premis...
Copyright © 2016 Real Story Group www.realstorygroup.com
Cloud spectrum: late 2015
Historically
On Premise
Historically
in...
Copyright © 2016 Real Story Group www.realstorygroup.com
Cloud clout: mid 2016
Less Cloud Clout* More
Extensis
Adobe EM
WA...
Copyright © 2016 Real Story Group www.realstorygroup.com
IaaS, PaaS, SaaS
Image: trapptechnology.com
Copyright © 2016 Real Story Group www.realstorygroup.com
North America vs. Europe
Copyright © 2016 Real Story Group www.realstorygroup.com
Copyright © 2016
REAL STORY GROUP
realstorygroup.com
Digital & Me...
Copyright © 2016 Real Story Group www.realstorygroup.com
The Right Way to Select
14
Copyright © 2016 Real Story Group www.realstorygroup.com
Partner Fit
Technology Fit
Scenario Fit
Value Fit
It’s all about ...
Copyright © 2016 Real Story Group www.realstorygroup.com
• If you’re a subscriber and would like more information, please ...
Upcoming SlideShare
Loading in …5
×

Webinar: 2016 Digital Vendor Map: What Does It Mean?

179 views

Published on

https://www.realstorygroup.com/DAM2016

In 2016, the DAM landscape continues to change and market choices are growing. Are you in the market for a media or digital asset management system? Want to take better control of your marketing or media assets? Thinking about divorcing your current vendor? This webinar is for you.

In this webinar, you’ll learn about factors that are changing the DAM landscape and what you should consider if you’re selecting a DAM system in 2016. You'll learn about the most important criteria when creating a shortlist, what should be in that (brief) RFP, and how to plan a vendor demo that's meaningful and useful to you.

Published in: Technology
  • Be the first to comment

Webinar: 2016 Digital Vendor Map: What Does It Mean?

  1. 1. DAM: mid-year market update Key Marketplace Trends Webinar, July 20, 2016 Theresa Regli @theresaregli tregli@realstorygroup.com www.realstorygroup.com
  2. 2. Copyright © 2016 Real Story Group www.realstorygroup.com1
  3. 3. Copyright © 2016 Real Story Group www.realstorygroup.com Inside the Content Hubs Social Engagement Connect and engage in social media CDN Speed Digital Delivery OVP Deliver Streaming Video Optimization Analyze, test, and optimize Mobile Middleware Custom mobile experiences E-commerce Conduct Transactions Community Discussions and profiles Consumer Analytics Collect and report on behavior Portals Transact business Page Layout Develop Print materials and packaging Contact Center Address customer inquiries BI Analytics PIM MDM ERP CRM Marketing Automation Manage email and social campaigns WCM Manage web content and customer experience DAM / MAM Manage images and video CONTENT & ENGAGEMENT MANAGEMENT ENTERPRISE DATA FOUNDATION Social Email Website Mobile Print TV MAJOR CHANNELS Enterprise Data MARKETING & SALES SERVICES
  4. 4. Copyright © 2016 Real Story Group www.realstorygroup.com Hubbub about Content Hubs Brand Marketer’s Cocktail Web CMS Mobile DAM & MAM MRM CRM Call Centers & Kiosks Analytics & Optimization Profiling & Personaliz’n Social Intelligence Social Engagement Marketing Automation 3
  5. 5. Copyright © 2016 Real Story Group www.realstorygroup.com Technology vendors = orchestrators? Source: Adobe 4 Source: OracleSource: OpenText
  6. 6. Copyright © 2016 Real Story Group www.realstorygroup.com Content and Assets as FLOW Source: ADAM Software 5
  7. 7. Copyright © 2016 Real Story Group www.realstorygroup.com Supplier Agency eCommerce ERP PrintPLM wCMS SKU Campaign Product Job Spec Manual Pack Design Channels Assets Marketing Copy Relationships Entity Orchestration
  8. 8. Copyright © 2016 Real Story Group www.realstorygroup.com7 •  58% of the respondents are following a primarily on-premise model while only 27% use a primarily SaaS model •  However, more organizations expect to move to the cloud in the future, resulting in a greater share (~32%) for SaaS over on-premise (24%) model. Shift to the cloud
  9. 9. Copyright © 2016 Real Story Group www.realstorygroup.com Large Enterprise Suite Vendors Pure-play DAM: Primarily On-Premise Open Source DAM Projects Pure-play DAM: Primarily Cloud Based 2016: DMAM Landscape
  10. 10. Copyright © 2016 Real Story Group www.realstorygroup.com Cloud spectrum: late 2015 Historically On Premise Historically in the cloud Extensis Adobe EM WAVE North Plains (T) ADAM Open Text Nuxeo WidenFedora Chuckwalla PicturePark NetXposure Canto MerlinOne BynderFotoWare WebDAM MediaBeacon HP ResourceSpace celum Zonza Avid Evolphin Equilibrium Razuna Asset Bank Brandworkz Stylelabs EnterMedia Vizrt Dalet Censhare EMC North Plains (O) North Plains (X) Woodwing
  11. 11. Copyright © 2016 Real Story Group www.realstorygroup.com Cloud clout: mid 2016 Less Cloud Clout* More Extensis Adobe EM WAVE ADAM Open Text Nuxeo Widen PicturePark NetXposure Canto MerlinOne Bynder FotoWare WebDAM MediaBeacon ResourceSpace celum Zonza Avid Evolphin Equilibrium Razuna Asset Bank BrandworkzStylelabs EnterMedia Censhare EMC Northplains Woodwing *Cloud Clout is a measure of the experience vendors have with cloud deployments and environments, and how well the architecture takes advantage of cloud features. Vendors to the left tend to offer more traditional managed hosting, vs. vendors on the right who are SaaS-oriented and hosting via large cloud service providers (AWS & Azure)
  12. 12. Copyright © 2016 Real Story Group www.realstorygroup.com IaaS, PaaS, SaaS Image: trapptechnology.com
  13. 13. Copyright © 2016 Real Story Group www.realstorygroup.com North America vs. Europe
  14. 14. Copyright © 2016 Real Story Group www.realstorygroup.com Copyright © 2016 REAL STORY GROUP realstorygroup.com Digital & Media Asset Management REALITY CHECK Q3 2016 VENDORSIZE VENDOR CHANGE PRODUCTCHANGE SLOW RAPID SLOWRAPID TURBULENCE STEADY LETHARGY celum MediaBeacon North Plains WAVE DuraSpace Widen Adobe Nuxeo FOCUS ON DAM Woodwing Extensis Canto ADAM MerlinOne Brandworkz EnterMedia Picturepark Equilibrium Razuna Avid OpenText NetXPosure Evolphin Bynder Fotoware Resource Space AssetBank ZONZA WebDAM censhare Stylelabs EMC Intelligence Bank Oracle
  15. 15. Copyright © 2016 Real Story Group www.realstorygroup.com The Right Way to Select 14
  16. 16. Copyright © 2016 Real Story Group www.realstorygroup.com Partner Fit Technology Fit Scenario Fit Value Fit It’s all about fit
  17. 17. Copyright © 2016 Real Story Group www.realstorygroup.com • If you’re a subscriber and would like more information, please contact Tracie Charland at tcharland@realstorygroup.com •  If you’re not yet a customer, contact our business development team at engage@realstorygroup.com •  Latest research: – In-depth market analysis of DAM, Mobile, Social & Collaboration technology markets in 2016 – New product evaluations – Digital Workplace and Marketing Technology Predictions for 2016 • Download a free research excerpt: https://www.realstorygroup.com/Excerpt/ • Follow us on Twitter: @realstorygroup @theresaregli Thank you!

×