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Preparing for Major Disruptions in Digital Asset Management

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Nuxeo's guest speaker, Anjali Yakkundi of Forrester Research, Inc., discusses the latest trends in digital asset management (DAM) and how to select a DAM vendor.

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Preparing for Major Disruptions in Digital Asset Management

  1. 1. ANALYST WEBINAR Preparing for Major Disruptions in Digital Asset Management
  2. 2. About Nuxeo An Elegant Platform for Rich Content Management Common Use Cases • Digital Asset Management • Media Asset Management • Document Management • Case Management Designed by developers for developers, the Nuxeo Platform is a highly customizable and extensible content management platform for building business applications. Trusted by Leading Organizations
  3. 3. Anjali Yakkundi Senior Analyst Anjali is a Forrester Analyst whose research focuses on digital experience delivery, primarily focusing on digital asset management (DAM), personalization solutions, site search, and digital experience service providers. Anjali helps Forrester clients implement these technology solutions and technology strategies in order to support the management and optimization of customer experience. Guest Speaker:
  4. 4. Preparing for Major Disruptions in Digital Asset Management Anjali Yakkundi, Senior Analyst April 2016
  5. 5. Virgin in-flight safety videos Organizations double-down on experiences Source: Digital Synopsis
  6. 6. © 2016 Forrester Research, Inc. Reproduction Prohibited 7 Firms aim to deliver experience at every customer moment
  7. 7. © 2014 Forrester Research, Inc. Reproduction Prohibited 8 We can’t deliver experiences at every moment with technology siloes Discover Ask Use Buy Explore Engage data data datadatadatadata
  8. 8. © 2014 Forrester Research, Inc. Reproduction Prohibited 9 Firms have historically siloed content Discover Ask Use Buy Explore Engage Content Content ContentContentContentContent
  9. 9. © 2016 Forrester Research, Inc. Reproduction Prohibited 10 DAM is a critical technology to bridge content siloes Digital Asset Management (DAM) enables the creation, management, and reuse of content for omnichannel, contextual, brand-rich, and interactive customer experiences.
  10. 10. This isn’t your father’s DAM
  11. 11. © 2016 Forrester Research, Inc. Reproduction Prohibited 12 DAM today comes in three flavors Enterprise Supports DAM needs across multiple groups like marketing, sales, commerce, LoB. Marketing Supports marketing with a focus on marketing-based functionality, like brand management, agency collaboration and MRM. Media/ production Supports DAM needs for media and entertainment, and firms with video production needs.
  12. 12. © 2016 Forrester Research, Inc. Reproduction Prohibited 13 Three C’s disrupt DAM today Convergence Cloud Content Performance
  13. 13. © 2016 Forrester Research, Inc. Reproduction Prohibited 14 Three C’s disrupt DAM today Convergence Cloud Content Performance
  14. 14. © 2016 Forrester Research, Inc. Reproduction Prohibited 15 Market Convergence Everyone sells customer experience in a box CMS Commerce Campaign PIM Social Content marketing CRM Marketing automation Email marketing
  15. 15. © 2016 Forrester Research, Inc. Reproduction Prohibited 16 Market Convergence Everyone sells customer experience in a box CMS Commerce Campaign PIM Social Content marketing CRM Marketing automation Email marketing
  16. 16. © 2016 Forrester Research, Inc. Reproduction Prohibited 17 Firms invest in portfolios, not boxes Touch points Contextual delivery at “the glass” Analytics+ Insights Extensions+ Customcode Customer data Content Other services Commerce ServiceMarketing
  17. 17. © 2016 Forrester Research, Inc. Reproduction Prohibited 18 Three C’s disrupt DAM today Convergence Cloud Content Performance
  18. 18. © 2016 Forrester Research, Inc. Reproduction Prohibited 19 Source: Business Technographics® Global Software Survey, 2014 53% 60% 61% 63% 69% Gain access to a wide ecosystem of solutions Lower overall costs Ability to replace upfront capital spending with monthly operating expense payments To support a large number of mobile and remote users Speed of implementation and deployment How important were the following benefits in your firm’s decision to use SaaS? (4 or 5 on a scale of 1 [Not at all a factor] to 5 [Very important factor]) Base: 802 NA and EU software decision-makers whose firms use or plan to use SaaS (1,000+ employees) Cloud is on the rise for all the right reasons
  19. 19. © 2016 Forrester Research, Inc. Reproduction Prohibited 20 39% 41% 41% 51% 56% SaaS is not customizable Pricing is unclear or complicated Compliance with local laws and concerns about access by foreign agencies Integration with other applications is a challenge Security and protection against cybercrime How concerned is your firm with the following potential issues around using software-as-a-service (SaaS)? (4 or 5 on a scale of 1 [Not at all concerned] to 5 [Very concerned]) Source: Business Technographics® Global Software Survey, 2014 Base: 802 NA and EU software decision-makers whose firms use or plan to use SaaS (1,000+ employees) The concerns are also legitimate
  20. 20. © 2016 Forrester Research, Inc. Reproduction Prohibited 21 The many flavors of cloud Digital experience infrastructure-as-a- service Digital experience platform-as-a-service Digital experience software-as-a-service Time to deploy Months Weeks or months Days or weeks Dynamic scaling You manage Vendor & you manage Vendor manages Commercial Terms License It depends Subscription Ability to customize Customizable Some customizing Configured Ability to integrate Few limits Some limits Many limits Software responsibility You Vendor Vendor Upgrade timeline You decide Often quarterly Sometimes daily
  21. 21. © 2016 Forrester Research, Inc. Reproduction Prohibited 22 DX SaaSDX PaaSDX on IaaS Ability to customize and integrate Cloud benefits The sweet spot today Today Tomorrow Today, DAM must be cloud-first
  22. 22. © 2016 Forrester Research, Inc. Reproduction Prohibited 23 Three C’s disrupt DAM today Convergence Cloud Content Performance
  23. 23. © 2016 Forrester Research, Inc. Reproduction Prohibited 24 Learnings Digital insights Firms aim to link data and action through digital insights and continuous learning All possible data All possible actions Right data Effective actions Source: April 27, 2015, “Digital Insight Is The New Currency Of Business” Forrester report
  24. 24. © 2016 Forrester Research, Inc. Reproduction Prohibited 25 Learnings Digital insights All possible data All possible actions Right data Effective actions Source: April 27, 2015, “Digital Insight Is The New Currency Of Business” Forrester report
  25. 25. © 2016 Forrester Research, Inc. Reproduction Prohibited 26 Link the right insights to make the right content decision
  26. 26. Benefits of a next-generation DAM program
  27. 27. © 2016 Forrester Research, Inc. Reproduction Prohibited 28 Expected benefits from DAM 1. Improved efficiency from asset creation to completion to archiving 2. Cost benefits from lowered content recreation costs and fewer legal and rights violations 3. Improved brand consistency and customer experience
  28. 28. forrester.com Thank you Anjali Yakkundi ayakkundi@forrester.com @Ayakkundi
  29. 29. Complimentary Report Forrester Vendor Landscape: Digital Asset Management 2016 Written by: Anjali Yakkundi Senior Analyst at Forrester Research Inc. This Forrester report provides a shortlist of digital asset management (DAM) vendors that best fit the most common use cases based on key selection criteria. Learn why Nuxeo is 1of 3 vendors in both the Enterprise and Media & Production segments for DAM vendors. Get it now: nuxeo.com/resources DAM Use Case Landscape
  30. 30. Q&A
  31. 31. Having a DAM solution that integrates with other systems is really important to us. What sort of questions should we ask DAM vendors about their integration capabilities? Q&A
  32. 32. What is the best way to describe DAM to my upper management and why it is important in large organizations? Q&A
  33. 33. Our organization has begun an open source initiative for all new projects. What are your thoughts on open source DAM solutions? Q&A
  34. 34. Who else besides IT and our asset production team should be involved in the decision making process for a new DAM system? Q&A
  35. 35. Tagging new and existing assets with metadata is a big challenge for us. Are there any solutions that can automate that process within our DAM? Q&A
  36. 36. Searching for and finding digital assets is a real pain for us. Are there any technologies/integrations we should consider to help with this? Q&A
  37. 37. Integration across platforms is not straightforward. We have niche repositories, and searching across these is easy, but how is de-duplication, and versioning handled across platforms? What are your recommendations to achieve this? Q&A
  38. 38. Thank You! Anjali Yakkundi Senior Analyst Forrester Research Melinda Cormier Sr. Director, Digital Marketing & Brand Strategy Nuxeo For more information, please visit: www.nuxeo.com

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