Are you reaping the benefits of a modern CMS or being held back by a legacy system? Content management has entered a new era, one defined by real-time web publishing, front-end freedom of choice, native multi-site management and video—all from a single authoring tool. View our webinar presentation and explore the big differences between modern and legacy content management and how a “new age CMS” can alleviate your most painful publishing roadblocks.

1. 1
A CMSWIRE WEBINAR
THE NEW AGE OF
CONTENT MANAGEMENT
HOW A MODERN CMS CAN ALLEVIATE LEGACY PAINS

2. 2
The next 30-45 minutes
Intros
The Evolution of CMS
The Differences Between Legacy + Modern CMS
5 Reasons to Upgrade
The Modern CMS
Q&A

3. 3
About Perfect Sense | Brightspot
Perfect Sense is a visionary technology and services company that empowers the art of digital possibility
through our content management & distribution engine, Brightspot.
High Speed, Low Stress Design Thinking Innovative Cadence
Create a perfectly tailored solution in
line with your business trajectory - 2x
faster than anyone else.
Get the speed, functionality, and
control you need to succeed at the
highest levels.
A lean architecture and ultra-modern
codebase means less development
time and more freedom for innovation.

4. 4
In good company (and 100% reference-able)

5. 5
POLL #1: How long have you been on
your current CMS?
As long as I can remember
3-5 Years
1-3 Years
Less than 1 year

6. 6
THE EVOLUTION OF CMS
6

7. 1990s
The Evolution of Content Management
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
WEB 1.0

8. 2009-
2012
1990s 2005-
2009
The Evolution of Content Management
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
WEB 3.0
2nd gen CMS
WEB 2.0
1st gen CMS
WEB 1.0

9. 2009-
2012
1990s 2005-
2009
2012-
TODAY
The Evolution of Content Management
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
TODAY
3rd gen CMS
WEB 3.0
2nd gen CMS
WEB 2.0
1st gen CMS
WEB 1.0

10. 10
Today’s CMS: Content First, Device Agnostic
90
%
of consumers move between
multiple digital screens in a day
4.3average # of internet
connected devices
Source: Google | Forrester
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

11. 1111
THE DIFFERENCES BETWEEN
LEGACY + MODERN CMS

12. 12
‘Our vision was to foster a culture of integrated
communication by centralizing creative solutions, data-
driven insights and innovative campaign tactics for paid,
earned, owned and shared channels.’
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

13. 13
Platform Technology
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
Implementation
Architecture
Coding
Ownership
Integrations
Legacy Modern
Closed architecture and APIs.
Open, lean architecture with headless and decoupled
options.
High-code system with hard-coded
features
Ultra-modern codebase
Resides with developers, IT, agencies.
Resides with editors, publishers, marketers and shared
with IT & agencies.
Heavy, complex pre-built connectors Highly extensible platform with pre-built connectors.
9-18 month rollout period Handshake to go live in 90 days, or less

14. 14
Content Management
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
Search
Personalization
Assets
Design/Redesign
Video
Legacy Modern
Global search limited by directories Unified and federated search across platform
Non-existent (one to many experience) Built-in personalization capabilities
DAM stores images only Built-in DAM, DRM, video, and editorial calendars
Lack of flexible templates, themes, layout
options
Out-of-the-box templates and custom design themes
enable rapid prototyping
Dedicated OVP required Native video functionality built-in

15. 15
Content Distribution
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
Publishing
Multichannel
Workflow
Innovation
Legacy Modern
Slow and time-intensive Rich text editing with word processing-like functionality
Restricted design; non-responsive design Native multi-channel publishing and responsive design
Hard to build and maintain Customizable workflows with permissions, notifications,
and more
Difficult to adapt to and incorporate new
technology innovations and products
Rapid innovation cycles: easily adapt to new technology
innovations and add them to stack/capabilities

16. 16
POLL #2: What’s the primary driver to
upgrade/switch your CMS?
Time to market
Ability to integrate with existing tech stack
Security of content and assets
Personalization
All of the above

17. 1717
5 REASONS TO UPGRADE

18. In the attention economy,
competition is fierce and your
audience has a short attention
span…approximately 8
seconds long. In an internet
minute, your audience…
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
The Need for Speed

19. 19
Walmart’s Global Expansion
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

20. 20
Extensibility + Scale
Companies
that use 2 or
more CMS
Average # of
cloud services in
the tech stack
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

21. 21
Walmart’s CMS Ecosystem
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

22. 22
Build What you Want
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
Build site replica with
pre-built backend
Custom
front-end
Migrate content
& data
Integrate systems
& tools
Full SaaS
customizations
Rapid prototyping Live site Finalize design
Map current site
functionality to pre-built
XPS components
Select themes and
components (200):
• Templates
• Articles
• Sections
• Modules
• Video
• Workflow
Ingest representative
content
Configure visual
components
Font-end first
development
Ingest all content
assets
Migrate data
(decoupled
from F/E)
Ingest using
pre-built
connectors
If further
enhancements
are needed
Week 1 Weeks 2-9 Weeks 9-12

23. 23
FE Build / Test
BE Build / Test
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
MONTH 1 MONTH 2 MONTH 3 MONTH 4 MONTH 5 MONTH 6
DesignDiscovery
Integration
Content Migration
RELEASE
1
FE Build / Test
BE Model
DesignDiscovery
Integration
Content Migration
RELEASE
1
RELEASE
2
RELEASE
3
Test /
Enhance
Test /
Enhance
Build What you Want…faster

24. 24Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

25. 25
Get Personal
of decision makers in marketing believe
personalization is the future
of consumers said personalization
helps advance customer relationships
of consumers cited frustration with
impersonal brand experiences
Source: Evergage | Teradata | Segment
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

26. 26
Walmart’s Personalization
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS
INVESTORS ASSOCIATES CUSTOMERS MEDIA

27. 27
Stepping up Security
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

28. 28
Walmart’s Security
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

29. 2929
WHAT TO LOOK FOR IN A MODERN CMS

30. 30
Architecture that Works
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

31. 31
Features that Matter
READY-MADE SITES ADMIN + WORKFLOWS METRICS + ANALYTICS
DIGITAL ASSET MANAGEMENT BUILT-IN VIDEO PERSONALIZATION
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

32. 32
Support that Scales
WRITE PLAN DEPLOY
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

33. 33
THE FUTURE OF WALMART
Rise, Fall and Rebirth | The Differences | Reasons to Upgrade | The Modern CMS

34. 34
A CMSWIRE WEBINAR
THE NEW AGE OF
CONTENT MANAGEMENT
HOW A MODERN CMS CAN ALLEVIATE LEGACY PAINS